Do You Give Your Business Good Enough or Your Best?

The difference between doing “good enough” and “your best” is an interesting thing to look at particularly when it comes to business. You may have to think for just a second about the difference (I know I did) and then it’s easy to move on to the next thing because you intellectually understand the concept.

However, you have to be careful here because you can understand a concept but not be practicing the action you think you are — a look at the results you are receiving will show if you are giving your best. Good enough and your best are energetically different and a quick look at your bank account and your calendar will tell you which you are doing on a daily basis.

I recently returned from Las Vegas where I participated in a four-day intensive training with millionaire business coach David Neagle. I spent the four days bringing into my awareness where I act from a place of good enough rather than doing my best. It was eye-opening for me and I hope to share some of that with you so you can grow from my experience as well.

One of the biggest awarenesses I walked away with was where I stop when I should keep going, why and what stories go on in my head that validate my stopping. There are specific areas in my business where I stop at “good enough” and I had great reason to do so – reasons that seem to me very logical in the moment.

My stories rationalize my changing tasks rather than continuing on when I face a challenge. I now clearly see why stopping where I do has affected my results.

MombalanceToday the challenge for YOU is to discover where you are stopping and why….

Once you are aware of where you stop and what stories encourage stopping you can also pay attention to the physical reaction your body has when you are about to take that next step.

Now that I am home and outside of the simulated environment in Vegas I am noticing my physical reaction more than the story because again, my stories are quite legitimate. Now I quickly notice a familiar panicky feeling in my body and I know to pay attention to what I am doing and why a particular fear is coming up. I can now consciously make a choice to keep going.

Next time you are pushing yourself past your comfort zone – perhaps making sales calls or attending a networking event – notice your physical reactions (like you want to throw up or you get restless or your stomach is in a knot) –  and what reasons pop in your head to do something different.  I’ve had students tell me “I don’t have the right type of sample, the prospect was referred to me but they are not in my niche, I won’t know anyone, I don’t know what to say, I talked to two people and no one else looked right.” The list can go on and on.

The awareness lies in becoming aware of the stories you tell yourself that give you permission to stop taking action. I realized growing up with perfectionist parents (and I am extremely conscious that I do NOT want to repeat the prefectionist tendency) that “I did it once, that’s good enough” was a big story. But the fact is it wasn’t enough, it wasn’t my best. “You can ALWAYS do more and work more – I don’t choose to live my life that way” is another story that was sucking me in. What is the line between doing my best and being a perfectionist – which is completely unattainable? I don’t know, but I do know it was not where I thought it was.

If you want to change your results you have to change yourself. Look at your family and think about the generations of past stories and programming you were raised with. How does this affect the choices you make now?

Becoming aware of areas you are giving “good enough”, whether conscious or not, will make the difference between making the money you desire or struggling in your business.

We both know what you are capable of achieving . You may have to grow to step into it.

We both know what you are capable of achieving . You may have to grow to step into it.

Happy Copywriting!

Kelly Robbins, MA

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