Tag Archives: Paulo coelho

Is Your Business Stuck in a Rut?

Are you frustrated and struggling in business?

Many are.

If you are tired of getting the same less than stellar results in your endeavors I’m going to ask you to take an honest look at what you are doing and “how” you are going about building your business. Are you doing what everyone else is doing? Trying to accomplish your goals the way they’ve always been done by everyone else?

If so that’s probably why you are finding things are not working the way you’d like. Why you are not getting the results you desire.

Because times are not the same as they once were you have to do and act and “be” different than you have been in order to create results that are different. It’s your job to discover how to make money a new way – your way.

I recently read “The Zahir” by Paulo Coelho and I loved an analogy he had in the book. He compared this analogy to successful relationships; I am going to use this same analogy to demonstrate building your successful business.

Coelho gave an example of the distance of railroad ties, which are 4 feet 8 ½ inches apart. The character in the story was baffled by the absurd measurement and went on to investigate why.Paulo, Coelho, The Zahir, Book, Inspire, Empower Turns out the railroad tracks were laid in the ruts made by wagons, which had the same 4 feet by 8 ½ inch measurement. The initial ruts were first made by Imperial Roman army war chariots. In fact, the Imperial Roman chariots were made to be just wide enough for two horse’s butts to fit.

To take this story a step further, and to demonstrate how bureaucracy lasts and lasts, the space shuttle has two booster rockets by the fuel tank called solid rocket boosters or SRBs. The manufacturers of the SRBs wanted to make them a little wider, but the SRBs had to be shipped by train from the factory to the launch site. The trip involved the train going through a mountain tunnel and the SRBs had to fit through the tunnel, which is only slightly wider than the railroad track. And we now know the railroad track is only slightly wider than two horse’s butts. So, a major design in one of today’s most advanced transportation systems, the space shuttle, is still being heavily influenced by decisions in the Roman army and the width of two horse’s butts.

This is just one example of how we learn to do things a certain way and do it just because that’s how it’s always been done. We do things the way our parents did it and their parents did and their parents before them. Thoughts of money and lack, how to raise our children, our religious beliefs, how to create security, and how to make money have really not changed much over the generations. We never stop to question our beliefs; we have them because that is what we were taught. The rules apply and always have and that’s why we follow them.

What are some rules you have about owning your own business or making a lot of money?

  • It’s not easy
  • It’s hard to be a good mother/father and work
  • I must work hard and often
  • It’s difficult to make money
  • I have to do everything myself
  • I must do it the way the experts are telling me to do it

If you are not making the money you want, or you are not living your life the way you chose, you either have an unsupportive belief to change or there is something you don’t know.

I want you to take one thing away from this article…take a look at what you are doing and why. Really look at the actions you are taking. Are you following patterns that were placed there eons ago that can and should be changed? Look at the thoughts you are thinking and ask if they are supporting you, who put them there, and how are they moving your forward on your journey.

That is how you get your business and your life out of a rut.