It’s frustrating running a business, enduring the long hours and multiple frustrations, and not making the money you know you can.
Why do some seem to effortlessly charge top of the industry rates and have a seamless flow of clients while you struggle?
I can tell you….
You aren’t making the money you desire because you are stopping somewhere. Because you aren’t doing the sales and marketing required to run a profitable business.
The question for you is why aren’t you marketing your business? What are some of the things holding you back, or causing you to procrastinate putting that press release together or calling that marketing executive and inviting her to lunch?
Do you find yourself busy and saying “I’ll do that tomorrow” when it comes to activities you don’t enjoy? Or finding some emergency pops up that HAS to be handled immediately, putting less pressing marketing tasks on the back burner?
The last several days we have been calling folks that registered to receive our 2013 Marketing Planning Guide. Many people we have spoken to downloaded it but never took the time to look at it let alone put it into action.
Why don’t we do something that we know is going to help us? All of us want to make more money. All of us want to serve more clients. All of us want to create a successful and prosperous business doing what we love.
So why don’t we do the one thing that we know will lead us to achieve these things?
Because doing something different feels uncomfortable.
In many ways, marketing your business is like working out. You know it’s good for you. You know you’ll feel good after you’re done. Ultimately you’ll lose weight, look better, feel better, and live longer. So why doesn’t everyone work out when intellectually they know it’s good for them?
Because working out sucks at first and getting started is hard.
The fact is creating new habits takes discipline and overcoming your fears. You are putting yourself out there – other people may judge you (or even worse, you may judge yourself and compare yourself to others) and risk failing.
Plus, working out is hard! It’s not an easy and fun thing to do in the beginning. Once you get into the swing of things it becomes fun, but starting out it generally isn’t.
The same can be said for sales and marketing in your business.
It’s the beginning of February and you haven’t made any significant changes to your business or life in the first five weeks of the year. What’s going to have to happen for you to change?
The first step to changing behaviors is becoming aware of what needs to change and then understanding why we need to change a behavior or belief.
Let’s take a look at some of the reasons why we don’t do marketing.
- “Marketing is expensive”
- “Marketing is time consuming”
- “Marketing doesn’t work”
- “I tried marketing once and didn’t get any new business”
- “Marketing is hard”
- “I’m afraid”
- “I’ve never done it before”
- “I don’t know where to start”
- “My business will grow naturally through word of mouth referrals”
- “I don’t have 3 hours a day to devote to that”
- “I’ve tried everything and nothing works. I can’t make money in this economy”
- “I’m frozen and can’t move whenever I think of it”
None of these statements are accurate or support growth and change in your business.
Doing something different requires YOU to make a change. And if you can’t see what you need to change or simply don’t know where to start, I recommend you schedule a complementary marketing consultation with Kelly Robbins, MA, here:
Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.
Kelly Robbins, MA