Yesterday my coach did a training on marketing and creating free giveaways. It was brought up that there was a person with a seven-figure business that had three short videos as her free giveaway.
The discussion that made me stop and pay attention was how her videos are in many ways doing everything “wrong”, yet she still has a highly successful million dollar business.
In the video the lighting is bad, she just uses her laptop on the couch to record it, there is clutter in the background…yet, she has a seven figure business.
What’s that about?
This person is just one more example of what it means to have SOUL in your marketing.
Now, I would never recommend that you do your marketing and advertising wrong, or not follow best practices. I’m not saying that. What I am saying is that there is more to connecting with people and building a thriving business than what you are ‘doing’ and how perfect everything is.
It’s about both.
When you are first starting out, and often lacking confidence, there is a tendency to work on your marketing way longer than necessary simply because you want it be the best.
The truth is success loves speed, and you are more likely to move forward faster if you get it done and get it out there (and maybe fix it up later) than perfecting something and not being out there selling.
There are millions of folks out there with “perfect” content, perfect marketing materials, consistent advertising, that aren’t making any money. They are doing everything they are “supposed to be doing”, yet missing the one essential ingredient that is difficult to teach, yet you know it subconsciously when it you see it.
How do your marketing materials stack up? Take our Online Marketing with SOUL quiz and find out!