Knowing how to write copy for a press release is a must for any professional copywriter, marketer, and entrepreneur. Being featured in the press can bring hordes of new clients to a business, establishes “experts” in the field, and is a very inexpensive marketing tool. Business owners and marketers just need help writing the press release – which is where you, the helpful copywriter, come in to save the day (and easily make several hundred dollars for a few hours work)!
Press releases have a very specific goal (to catch a reporter’s attention) and a very specific format, different than other marketing copy you may write. Usually one page in length, press releases are an easy way to add hundreds of dollars to your copywriting business. In this course you will have samples to show clients and have the expertise to write press releases for your own business if you desire!
What you’ll learn in this course:
- What should be in your press release
- What reporters absolutely NEVER want to see
- The different components of a press release and what role they play
- How to ensure your press release grabs the reporters attention
- Objectives of all press releases
- When and how to use quotes
- How to present press release to your client and/or journalist (formatting, etc)
- What constitutes “newsworthy” in a reporters eyes
- How to strengthen your press releases so they are more likely to run with a story
- How to create a strong boilerplate
- What a lead is and why it’s important vocabulary and guidance on the field of public relations
- Learn specific formatting all press releases should be in
- Examples of good and bad headlines, subheads and leads
- Learn what a reporter wants and needs from you
- How to upsell your press release services into feature article writing
- Who hires freelance copywriters to write press releases and why
Who should apply:
- Aspiring copywriters
- Copywriters interested in learning to write press releases
- Public Relations professionals interested in strengthening their skills
- Marketing, Communications, and Human Resource employees that want to write press releases
- Coaches, marketers and entrepreneurs interested in adding supplemental income to their business
How the press release copywriting course works:
Coursework and assignment are instantly emailed to you upon payment. All homework assignments are submitted to The Copywriting Institute via email. Our comments and feedback are provided in written form.
There are several sections to this course, you will submit some “prep work” before you begin writing any copy. After your prep work is approved you are then asked to write a press release. Based on information provided (similar to a case study) you will suggest one topic to write a press release on.
Caution: This course is not for the thin-skinned writer. Our graduates leave this class knowing how to write effective copy. If your copy isn’t up-to-snuff we will tell you. Our feedback is honest and tough. You keep writing your piece until it is good enough to graduate from this course. You don’t have that luxury with a client, but you do with us.
What’s included in the course:
Sample press releases
Vocabulary terms and definitions
Written feedback on all coursework – do it until you get it right
Certificate of completion from The Copywriting Institute