Category Archives: Marketing a Copywriting Business

Keep Your Dreams to Yourself – Protect Them with Your Life

Your dreams are something precious and unique only to you. You have your specific dreams for a reason – because you have it in you to achieve them. If you didn’t you wouldn’t have the dream in the first place. You may not be in a place to achieve them right this second, however, it is your obligation to yourself to begin taking the steps to bring your dreams to reality…no matter how far out they may seem at the moment.

I have a friend who has had a dream of owning a castle and renting it out as a resort destination. She has, in fact, had this crystal clear vision of owning a castle (in France to be exact) since she was a child. She recently embarked on a journey to accomplish her goal of owning a castle and found the one in her vision. It was a mere 22 million dollars. Not having 22 million dollars in her pocket my friend began taking steps to get closer to her goal. She researched recruiting investors, borrowing the money, spoke with business professionals and locals to learn more about how to purchase it.

While my friend still doesn’t own her castle she has taken serious steps towards her goal…she recently quit her J-O-B in an engineering firm and is moving to France. She just purchased a one way ticket. She is serious about making her dream a reality and rather than stopping every time Castle, orange, dreams, blue, Princess, Moneyshe runs into an obstacle (like not having 22 million dollars) she looks for alternative steps to get herself closer to her goal. Such as moving to France. I am quite sure her next step will be to get a job at a castle or that specific castle if possible.

I remember when I was first starting my copywriting business and I was doing research on the industry. I had read that copywriters could make $60 an hour. Certain people close to me actually mocked me and make fun of me in public. Who was I to make $60 an hour? AND work from home and be with my kids? I was ridiculed – and this was by the people that were closest to me, the ones that loved me. They weren’t doing this to harm me, the intent was to help me realize how unrealistic my dream was and to find something more logical.

Thankfully I didn’t listen to them and became a freelance copywriter anyway. As I write this I imagine what those same people would say if they knew how much I made an hour now J.

The take away from this is that most people around us are not dreamers. They can do something as subtle as a slight breath or a minor shift in their body such as squaring their shoulders that, whether intentionally or not, sends a message that you are crazy and irresponsible and need to get back to reality.

The truth is your dreams are actually meant just for you and there is a power in keeping them to yourself. There is an energy that builds when you keep your secret. Once you talk about your secret dream you release that pent-up energy. Your dreams, your deep down secret dreams, are between you and your higher power. It’s not for someone else to tell you what your dream are or should be, it’s not for someone else to tell you it’s impractical or impossible or ridiculous to follow your dreams. Again, it’s not that your friends and family don’t love you; it’s that it’s your dream, not theirs. They are genuinely trying to help you (I am giving them the benefit of the doubt). They have been raised and programmed and experienced specific things and those things may not empower you.

This weeks’ advice for you – keep your dreams private. Let the energy behind them build as YOU take one step at a time on YOUR path to achieving them.  Your dreams are not for others to judge.

Want to make your dreams a reality? Contact us today at Kelly@TheCopywritingInstitute.com to see if we can help.c

Happy Copywriting!

Kelly Robbins, MA

Why You’re Not Getting Clients and What to do About it

Working hard and still not attracting the clients you KNOW you are capable of helping is incredibly frustrating.
Working hard and not making the money you KNOW you are capable of making is even worse!

You see other people making money and it appears almost effortless. You are marketing and seem to be doing everything you are “supposed” to be doing, but still aren’t getting strong Picking From The Money Tree, Marketing, Easepositive results.

Are you busy all the time and don’t see how you can possibly squeeze even one more thing in?

It’s enough to make anyone frustrated and even consider quitting.

I caution you – DON’T QUIT! What you need is some help – clearly there is something you don’t know. It can be that simple.

Register for our next free teleseminarWhy You’re Not Getting the Clients you Want and What to do About it — and learn how to dramatically change your results. Next Wednesday, April 4th at 1:00pm MT (3:00pm ET) Kelly Robbins, MA, will share some exciting insights with you about building and growing a profitable client base.

On the call you’ll discover

  • The three main reasons entrepreneurs don’t win business
  • How to recognize these behaviors in yourself
  • Discover steps you can take to change behaviors and beliefs that are preventing success

We are also going to take a look at the Universal law of cause and effect. The “effect” is your results… Income. Clients. Struggle. Lack. What “causes” are creating struggle and lack in your life? You can’t consciously change what you don’t see. During this one-time teleconference Kelly is going to help you see what may be causing your struggles and frustrations.

Ask yourself how long have you been stuck in a pattern you don’t like. Stuck at a specific dollar amount for example. Or had the same client base for years with no change. It’s like the air is stagnant, except it’s your business or your life.

How long have you been thinking about making a change or doing something new (months or years) but haven’t taken action on it?

Now is the time to take a good look at what’s going on and why you are still in the same place. You should be able to look at your life and/or business six months ago and see change. Can you?

If any of this rings true to you I encourage you to register for this free teleseminar today.

Held next Wednesday, April 4th at 1:00pm MT (12:00pm PT).

Don’t worry if you can’t make the live call – which I encourage you to do – it will be recorded. You must register for the call to have access to the recording.

Happy Copywriting!
Kelly Robbins, MA

Best Social Media Practices for Freelance Copywriters

social media, words, marketing, business, connect, networkSocial media is all the buzz in marketing for freelance copywriters today. In the last two weeks I have read at least 12 articles on pinterest (a Facebook or Twitter application) alone. Before that Google+ was a must-have for anybody who wanted to be anybody. It’s as easy to see how marketers can feel obligated to participate in social media as it is to quickly become overwhelmed with the variety of choices and maintenance required to achieve results. The enormity of creating a simple presence on Facebook, Twitter and LinkedIn in addition to creating and maintaining a website, blog, e-zine and all the other mediums available today is daunting.

With all the social media hoopla anyone could easily jump on the bandwagon and add one (or several) more things to their to-do list in the rush to keep up with the newest trends. Today’s advice is look before you leap. You don’t have to be everywhere to make money!

Facebook, Twitter, Pinterest, Squidoo, LinkedIn, YouTube, Google+… the list is endless. How do you choose? How much time should a marketer actually spend on social media?

The cold, hard facts are that you don’t absolutely NEED to have a Facebook account or 10,000 followers on Twitter to make a living as a copywriter.  Just because it’s free doesn’t mean it necessitates your presence.

There are some instances where it is vitally important to have a strong social media presence. For example:

  1. If you position yourself as a social media copywriter you need to be able to walk the talk. Prospects expect to find you there.
  2. If your clients are strong social media users, either personally or professionally, it makes sense to connect with them there.
  3. You have targeted a niche that’s projected to expand in the social media area. For example, the high-tech industry and the field of academics are strong users of the new Google +.  If these are your clients you would be wise to participate in the discussions there.
  4. You love Facebook and Twitter (or whichever medium), you are already there and expanding into a business presence is natural and easy for you. It makes sense to continue.

Many marketers leap into social media marketing because it’s easy and inexpensive, however, it can also be a huge time suck and, if not done strategically, can lead to a lot of effort with no results. It’s important to evaluate your niche and the needs of your clients as well as their online habits and balance that with how much time you have.

I’m not saying don’t participate in social media for business purposes. What I am saying is to be smart about it and don’t just jump on the bandwagon because you can. Social media can easily become one more distraction from making sales – which is where you need to be focusing your energy.

Thinking about stepping into a new social media medium? Here are a few questions to ask yourself to see which, if any, social media outlet is right for your business:

  • Does the medium complement your other marketing efforts? It is one more way to connect and engage with consumers – just because you are there doesn’t mean clients or prospects are there.
  • If you currently gain most of your business through another avenue, such as speaking or direct selling, will social media help or hinder your sales flow? If direct selling works for you then stick with it!
  • How much time do you have to dedicate to updating social media? Is this something that can be outsourced?
  • What do you already have in place, such as a blog or e-zine, which can be leveraged with social media?
  • Social media is a personal, direct way to engage with prospects. You must have a personality – you can’t just post sentences from your blog. Can you do this?

I am leery of anyone who says you HAVE to do anything where marketing is concerned. The only HAVE to is selling. You can be as creative as you want when it comes to bringing the leads in, but you must know how to sell.

Social media is attractive to many solopreneurs because it is free and easy to do. My experience is it’s also an easy way to distract yourself from selling, which you HAVE to do to make money and grow your business.

Copywriters, be smart about social media usage. Remember it is just one of many tools available to get in front of your target market. It’s not for everyone and it is definitely not a requirement to building a highly profitable copywriting business.

 

Happy Copywriting!

Kelly Robbins, MA

21 Ways to Strengthen Faith… in Your Business, and Your Life

Here is an excerpt from the book, God Works Through Faith, by Robert A. Russell (pgs 16-17).  I read this book over and over again and learn new things each time. I pull it out when I am in a funky place. I pull it out when I am grouchy or feeling stressed. I pull it out when I feel stuck. I was reading it this morning and thought about how faith in ourselves is important to all of us, particularly when we take the leap to start our own business. I thought I would share this one section with you and hope it helps you where ever you are in your business today.God Works Through Faith, Book, Business, Empower, Inspire

If you don’t believe in God, or the word itself makes you squeamish, I encourage you to read this article anyway. Find a different word to substitute. The universe, energy, flow…whatever works for you. Read and embody the message rather than get caught up in semantics. I have added some comments in green after a few of the statements to bring into focus how faith relates to building a business. I had thought about modernizing the wording and paraphrasing some of these but decided you should interpret these for yourself in a way that suits you — it’s your journey.

How to Strengthen Faith

  1. Be expectant, confident, and optimistic.
  2. Keep your enthusiasm strong; never allow yourself to be discouraged or depressed.
  3. Fill your mind with interest, enthusiasm, ambition.
  4. Keep your ambition and aspiration high; cultivate patience and perseverance.
  5. Keep your imagination centered in what you want and keep your faith moving toward it.
  6. Keep your consciousness expanding, growing and moving to higher levels.
  7. Be positive in your thought, feeling, and action.
  8. Accentuate the positive in every situation. Never allow yourself to dwell upon misery, sickness, operations, symptoms, reverses, misfortunes, or bad luck. Lack of clients, not being good enough, fear, no money
  9. Never depreciate, criticize, minimize, or speak disparagingly of your self. Never dwell upon your mistakes. Think always of yourself as growing, expanding and becoming more efficient, resourceful and dynamic. Be aware of your self talk! Control your self talk.
  10. Look for the good in everything and everybody. Refuse to recognize anything but the good.
  11. Seek the best of everything and know that your mind will produce it. KNOW that your business will be successful. KNOW that you are here to help people. Seek high-paying clients. Seek clients that LOVE you and the work you do. Seek ease and grace in your growth.
  12. Think in large terms. The more you expect, the more your faith will bring to you.
  13. Convince your mind that what you seek is already here, that it is yours now.
  14. Train your mind to think in terms of abundance; never allow it to dwell upon lack or limitation in any form.
  15. Stimulate your faculties and talents by increasing your demands upon them. Get training. Read books. Take course and workshops. Push yourself to be better.
  16. When you meet trouble of any kind, refuse to be worried or disturbed by it. Know that you are bigger than any adverse thing that happens to you and have the power to overcome it. If you don’t make a sale, another will come. A client doesn’t appreciate work you did for them, it’s ok. Everyone is not going to love your work. Some will, some won’t.
  17. Meet every problem with the conviction that it is already solved. See it an as opportunity to prove God. See it as an opportunity to prove faith and abundance.
  18. Face every difficulty with courage, strength, and fortitude; determined to turn it to good account.
  19. Know that you have the power to adjust anything, change anything, correct anything, overcome anything, or subdue anything.
  20. Act always with the Truth; and never allow yourself to compromise with evil. If the Truth is to make you free, you must rely upon it. You must pass from belief to trust. Never allow yourself to entertain failure. Know YOUR truth. YOUR dreams and wishes.
  21. Believe the unbelievable. God goes all out for you when you go all out for God. When you go all out for you, the universe, the law of attraction, whatever you believe will bring you what you desire.

 

Happy Copywriting!

Kelly Robbins, MA