Category Archives: Making Money Freelance Copywriting

Is the Universe Conspiring for you to See the Truth?

growthLaid off? Keep experiencing the same lack of money issues? Frustrated because things keep happening that feel out of your control? Dating the ‘same loser’ for the millionth time? Business declining – again?

It’s common to keep experiencing the same patterns over and over again and become frustrated because we can’t seem to stop the cycle. We may have even fallen into a victim mindset because we are so mad at ourselves that this happened yet again and we can’t see how to prevent it!

Rather than beating yourself up, what if you try taking a step away from the experience and all the emotion attached to it and look at why it might be happening in the first place?

Why does it seem like just when you are starting to get ahead, everything, large and small, starts conspiring against you?

If you are looking at these “bad” experiences as a lesson you are to learn or a skill to master, you might be able to see the opportunity available to you in a different light.

What if you ultimately believe the Universe is conspiring in your favor – not against you?

This underlying belief can and will make the difference between the success or failure of your business, your relationships, and your life.

You might be able to see an opportunity for yourself to grow rather than simply complain about your bad karma, or the economy, or your jerk of a boss, or match.com.

Even the terrible, hardest parts of our past; traumas from our childhood; excruciating divorces and heartbreaks; awful abuses and shames; happened for a reason.

What if these experiences happen for us to grow and, ultimately, develop a strength based on that experience rather than a simply a crappy struggle that we keep repeating because that’s what the universe has in store for us. It’s about taking that statement a step further and looking at events and experiences as happening in our favor rather than happenstance.

Owning these experiences, taking the time to understand the lesson we are to take away, and then using this new-found strength in our business to help others is the ultimate purpose for all of us.

I say all of us knowing you are here, reading this newsletter. There is a spirituality behind all of it.

All of this may sound good intellectually (or maybe not), but how do my struggles married to an alcoholic for 25 years or feeling neglected or not a priority as a child transition into running a business? How does it help me be a better copywriter or coach or healer?

This can range from knowing and living in your true power to learning to love yourself fully and without conditions.

While the answer looks different for everyone, the take away is to first understand the lesson you learned.

For me, and my past experiences it was about learning what it means to be in my power. That I am worthy just as I am. And while “going invisible” might have kept me safe in the past, being seen serves me now. To know that I am worthy just as I am.

Living your life on your terms is a movement.

You can live your life on your terms doing anything you want – you might just need to do things and change your perspective.

I Can Do ItAre you up for the challenge? Are you ready to step into creating the results you want and making an impact on this world?

You have to see the truth, especially the ugly truth about ourselves we often instinctively want to avoid, in order to create a change in your results.

Choose to be open and actively seek the truth. And realize even the bad stuff – the experiences we hate or the parts of ourselves we hide from others – were there for us to experience for a reason.

The Universe is conspiring in your favor. Always.

Schedule a no-cost consultation with Kelly Robbins, MA now.

Happy Copywriting!

The Truth About Why You Aren’t Making Money Copywriting

It’s frustrating running a business, enduring the long hours and multiple frustrations, and not making the money you know you can.

Why do some seem to effortlessly charge top of the industry rates and have a seamless flow of clients while you struggle?

I can tell you….

You aren’t making the money you desire because you are stopping somewhere. Because you aren’t doing the sales and marketing required to run a profitable business.

The question for you is why aren’t you marketing your business? What are some of the things holding you back, or causing you to procrastinate putting that press release together or calling that marketing executive and inviting her to lunch?

Do you find yourself busy and saying “I’ll do that tomorrow” when it comes to activities you don’t enjoy? Or finding some emergency pops up that HAS to be handled immediately, putting less pressing marketing tasks on the back burner?

The last several days we have been calling folks that registered to receive our 2013 Marketing Planning Guide. Many people we have spoken to downloaded it but never took the time to look at it let alone put it into action.

Why don’t we do something that we know is going to help us? All of us want to make more money. All of us want to serve more clients. All of us want to create a successful and prosperous business doing what we love.

So why don’t we do the one thing that we know will lead us to achieve these things?

Because doing something different feels uncomfortable.

In many ways, marketing your business is like working out. You know it’s good for you. You know you’ll feel good after you’re done. Ultimately you’ll lose weight, look better, feel better, workoutand live longer. So why doesn’t everyone work out when intellectually they know it’s good for them?

Because working out sucks at first and getting started is hard.

The fact is creating new habits takes discipline and overcoming your fears. You are putting yourself out there – other people may judge you (or even worse, you may judge yourself and compare yourself to others) and risk failing.

Plus, working out is hard! It’s not an easy and fun thing to do in the beginning. Once you get into the swing of things it becomes fun, but starting out it generally isn’t.

The same can be said for sales and marketing in your business.

It’s the beginning of February and you haven’t made any significant changes to your business or life in the first five weeks of the year. What’s going to have to happen for you to change?

The first step to changing behaviors is becoming aware of what needs to change and then understanding why we need to change a behavior or belief.

Let’s take a look at some of the reasons why we don’t do marketing.

  • “Marketing is expensive”
  • “Marketing is time consuming”
  • “Marketing doesn’t work”
  • “I tried marketing once and didn’t get any new business”
  • “Marketing is hard”
  • “I’m afraid”
  • “I’ve never done it before”
  • “I don’t know where to start”
  • “My business will grow naturally through word of mouth referrals”
  • “I don’t have 3 hours a day to devote to that”
  • “I’ve tried everything and nothing works. I can’t make money in this economy”
  • “I’m frozen and can’t move whenever I think of it”

None of these statements are accurate or support growth and change in your business.

Doing something different requires YOU to make a change. And if you can’t see what you need to change or simply don’t know where to start, I recommend you schedule a complementary marketing consultation with Kelly Robbins, MA, here:

https://my.timedriver.com/NFYZQ

Happy Copywriting!

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Kelly Robbins, MA

www.TheCopywritingInstitute.com/10Kcopywriter
www.Facebook.com/TheCopywritingInstitute
www.youtube.com/CopywritingTraining
303-460-0285

Is Your Business Stuck in a Rut?

Are you frustrated and struggling in business?

Many are.

If you are tired of getting the same less than stellar results in your endeavors I’m going to ask you to take an honest look at what you are doing and “how” you are going about building your business. Are you doing what everyone else is doing? Trying to accomplish your goals the way they’ve always been done by everyone else?

If so that’s probably why you are finding things are not working the way you’d like. Why you are not getting the results you desire.

Because times are not the same as they once were you have to do and act and “be” different than you have been in order to create results that are different. It’s your job to discover how to make money a new way – your way.

I recently read “The Zahir” by Paulo Coelho and I loved an analogy he had in the book. He compared this analogy to successful relationships; I am going to use this same analogy to demonstrate building your successful business.

Coelho gave an example of the distance of railroad ties, which are 4 feet 8 ½ inches apart. The character in the story was baffled by the absurd measurement and went on to investigate why.Paulo, Coelho, The Zahir, Book, Inspire, Empower Turns out the railroad tracks were laid in the ruts made by wagons, which had the same 4 feet by 8 ½ inch measurement. The initial ruts were first made by Imperial Roman army war chariots. In fact, the Imperial Roman chariots were made to be just wide enough for two horse’s butts to fit.

To take this story a step further, and to demonstrate how bureaucracy lasts and lasts, the space shuttle has two booster rockets by the fuel tank called solid rocket boosters or SRBs. The manufacturers of the SRBs wanted to make them a little wider, but the SRBs had to be shipped by train from the factory to the launch site. The trip involved the train going through a mountain tunnel and the SRBs had to fit through the tunnel, which is only slightly wider than the railroad track. And we now know the railroad track is only slightly wider than two horse’s butts. So, a major design in one of today’s most advanced transportation systems, the space shuttle, is still being heavily influenced by decisions in the Roman army and the width of two horse’s butts.

This is just one example of how we learn to do things a certain way and do it just because that’s how it’s always been done. We do things the way our parents did it and their parents did and their parents before them. Thoughts of money and lack, how to raise our children, our religious beliefs, how to create security, and how to make money have really not changed much over the generations. We never stop to question our beliefs; we have them because that is what we were taught. The rules apply and always have and that’s why we follow them.

What are some rules you have about owning your own business or making a lot of money?

  • It’s not easy
  • It’s hard to be a good mother/father and work
  • I must work hard and often
  • It’s difficult to make money
  • I have to do everything myself
  • I must do it the way the experts are telling me to do it

If you are not making the money you want, or you are not living your life the way you chose, you either have an unsupportive belief to change or there is something you don’t know.

I want you to take one thing away from this article…take a look at what you are doing and why. Really look at the actions you are taking. Are you following patterns that were placed there eons ago that can and should be changed? Look at the thoughts you are thinking and ask if they are supporting you, who put them there, and how are they moving your forward on your journey.

That is how you get your business and your life out of a rut.

Breaking Down Your Locked Doors

roadblocksHave you stopped moving because you’re frozen in fear? Do you feel like you hit a brick wall and don’t know what to do next?

This happens to many of us, particularly when we are walking down a new path or starting on a journey that leads us into unfamiliar territory. You are moving along, often at a fairly swift pace, and you suddenly stop frozen in your tracks. It’s as if there is a wall in front of you blocking your way. Upon closer examination you see a door. You slowly reach your hand out and turn the knob, timidly, because you aren’t sure what’s on the other side of the door.

However, almost to your relief, the door is locked. You drop your hand, perhaps stand there in thought for a moment, and then turn and walk back where you came from. The door’s locked, you can’t go any further.

The locked door represents an obstacle on the road to achieving your goals. For freelance copywriters this could be frustration that you don’t have any new clients this month, or that you didn’t achieve the financial goal you had set for yourself. That wall, in fact, has brought you to an absolute stand still. After all, you can’t walk through walls can you? Obviously wherever you were headed was not the right direction. Right? Wrong!

You may be stopped, standing in front of your own closed door right now. The thing is you don’t know what’s behind that door. It could be opportunity. More money. More clients. You won’t know until you get it open.

But the door is locked you whine… (I don’t have samples, no one is hiring, I don’t have time, I don’t know where to find leads…) So what? Break that fricken’ door down and see what’s there!

I’ve seen a pattern emerge over the years I’ve been coaching – people walk up to their door (a large, looming obstacle), find out it’s locked and not easy to open (overcoming obstacles are not usually easy because it makes them uncomfortable) and they quit.

You make a decision, say to start a freelance copywriting business or to earn 30K a year more, and you start moving in the direction to make that dream a reality.

Once you make that decision the Universe will bring things into alignment to make your vision a reality. In order for you to become a person that makes their vision a reality and you have to change as well. Things around you have to change – this can be incredibly uncomfortable and incredibly scary.

It’s often right when you give up that your vision is at the tipping point of becoming reality. I see people give up right when they are about to break through their door – their fear and panic takes over and they stop looking for opportunities to move through the obstacle rather than opportunities to move through it. Panic sets in and they stop, turn around, and walk the other way instead of stepping into their true self.

If you truly desire to see your dream come true you must have a dogged determination to accomplish your goal and see the change to completion.

You have to take that pent-up fear energy and use it to propel yourself in the direction you want to go. Because the energy is new it can feel extremely uncomfortable and your instinct may be to walk away from it rather than embrace it. Embracing the fear requires a change in behavior from what you’ve done in the past. It will require you to do something you have never done before.

I recently saw an interview with Lady Gaga talking about how she steps into growth and discovers the next path for herself. Gaga said she visually sees a door in front of her. It’s closed and bolted shut. She gets whatever she needs to break the door down – in the interview she described visually grabbing an axe and a sledgehammer – and she literally tears the door down. She beats at it and goes and gets more tools and comes back and attacks it some more until she finally demolishes that door. Once she breaks it down she knows the next thing she needs to step into. There is a fanaticism to her determination to break through that door; nothing is going to stop her.

You must also have that same fanaticism to break down the closed doors in your way. The key may be recognizing you’ve actually hit a locked door rather than a brick wall.

Your closed doors may resemble:

  • Low self-esteem
  • Choosing a niche
  • Lack of self-confidence
  • Hiring a coach or mentor
  • Not following through
  • Learning a new skill
  • Fear
  • Accepting you don’t have all the answers
  • Lack of energy or focus
  • Not working on your whole self – i.e. dealing with past issues/traumas
  • Not being open (thinking you know it all)
  • Picking up the phone

What door(s) do you need to demolish to break through to your goals today? If you are uncertain what to do next or don’t feel you have the tools you need to break down the doors, contact us to see how we can help. Kelly@TheCopywritingInstitute.com

Happy Copywriting!

Kelly Robbins, MA

Why You’re Not Getting Clients and What to do About it

Working hard and still not attracting the clients you KNOW you are capable of helping is incredibly frustrating.
Working hard and not making the money you KNOW you are capable of making is even worse!

You see other people making money and it appears almost effortless. You are marketing and seem to be doing everything you are “supposed” to be doing, but still aren’t getting strong Picking From The Money Tree, Marketing, Easepositive results.

Are you busy all the time and don’t see how you can possibly squeeze even one more thing in?

It’s enough to make anyone frustrated and even consider quitting.

I caution you – DON’T QUIT! What you need is some help – clearly there is something you don’t know. It can be that simple.

Register for our next free teleseminarWhy You’re Not Getting the Clients you Want and What to do About it — and learn how to dramatically change your results. Next Wednesday, April 4th at 1:00pm MT (3:00pm ET) Kelly Robbins, MA, will share some exciting insights with you about building and growing a profitable client base.

On the call you’ll discover

  • The three main reasons entrepreneurs don’t win business
  • How to recognize these behaviors in yourself
  • Discover steps you can take to change behaviors and beliefs that are preventing success

We are also going to take a look at the Universal law of cause and effect. The “effect” is your results… Income. Clients. Struggle. Lack. What “causes” are creating struggle and lack in your life? You can’t consciously change what you don’t see. During this one-time teleconference Kelly is going to help you see what may be causing your struggles and frustrations.

Ask yourself how long have you been stuck in a pattern you don’t like. Stuck at a specific dollar amount for example. Or had the same client base for years with no change. It’s like the air is stagnant, except it’s your business or your life.

How long have you been thinking about making a change or doing something new (months or years) but haven’t taken action on it?

Now is the time to take a good look at what’s going on and why you are still in the same place. You should be able to look at your life and/or business six months ago and see change. Can you?

If any of this rings true to you I encourage you to register for this free teleseminar today.

Held next Wednesday, April 4th at 1:00pm MT (12:00pm PT).

Don’t worry if you can’t make the live call – which I encourage you to do – it will be recorded. You must register for the call to have access to the recording.

Happy Copywriting!
Kelly Robbins, MA