Category Archives: Freelance Copywriting

The Truth About Why You Aren’t Making Money Copywriting

It’s frustrating running a business, enduring the long hours and multiple frustrations, and not making the money you know you can.

Why do some seem to effortlessly charge top of the industry rates and have a seamless flow of clients while you struggle?

I can tell you….

You aren’t making the money you desire because you are stopping somewhere. Because you aren’t doing the sales and marketing required to run a profitable business.

The question for you is why aren’t you marketing your business? What are some of the things holding you back, or causing you to procrastinate putting that press release together or calling that marketing executive and inviting her to lunch?

Do you find yourself busy and saying “I’ll do that tomorrow” when it comes to activities you don’t enjoy? Or finding some emergency pops up that HAS to be handled immediately, putting less pressing marketing tasks on the back burner?

The last several days we have been calling folks that registered to receive our 2013 Marketing Planning Guide. Many people we have spoken to downloaded it but never took the time to look at it let alone put it into action.

Why don’t we do something that we know is going to help us? All of us want to make more money. All of us want to serve more clients. All of us want to create a successful and prosperous business doing what we love.

So why don’t we do the one thing that we know will lead us to achieve these things?

Because doing something different feels uncomfortable.

In many ways, marketing your business is like working out. You know it’s good for you. You know you’ll feel good after you’re done. Ultimately you’ll lose weight, look better, feel better, workoutand live longer. So why doesn’t everyone work out when intellectually they know it’s good for them?

Because working out sucks at first and getting started is hard.

The fact is creating new habits takes discipline and overcoming your fears. You are putting yourself out there – other people may judge you (or even worse, you may judge yourself and compare yourself to others) and risk failing.

Plus, working out is hard! It’s not an easy and fun thing to do in the beginning. Once you get into the swing of things it becomes fun, but starting out it generally isn’t.

The same can be said for sales and marketing in your business.

It’s the beginning of February and you haven’t made any significant changes to your business or life in the first five weeks of the year. What’s going to have to happen for you to change?

The first step to changing behaviors is becoming aware of what needs to change and then understanding why we need to change a behavior or belief.

Let’s take a look at some of the reasons why we don’t do marketing.

  • “Marketing is expensive”
  • “Marketing is time consuming”
  • “Marketing doesn’t work”
  • “I tried marketing once and didn’t get any new business”
  • “Marketing is hard”
  • “I’m afraid”
  • “I’ve never done it before”
  • “I don’t know where to start”
  • “My business will grow naturally through word of mouth referrals”
  • “I don’t have 3 hours a day to devote to that”
  • “I’ve tried everything and nothing works. I can’t make money in this economy”
  • “I’m frozen and can’t move whenever I think of it”

None of these statements are accurate or support growth and change in your business.

Doing something different requires YOU to make a change. And if you can’t see what you need to change or simply don’t know where to start, I recommend you schedule a complementary marketing consultation with Kelly Robbins, MA, here:

https://my.timedriver.com/NFYZQ

Happy Copywriting!

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Kelly Robbins, MA

www.TheCopywritingInstitute.com/10Kcopywriter
www.Facebook.com/TheCopywritingInstitute
www.youtube.com/CopywritingTraining
303-460-0285

Is Your Business Stuck in a Rut?

Are you frustrated and struggling in business?

Many are.

If you are tired of getting the same less than stellar results in your endeavors I’m going to ask you to take an honest look at what you are doing and “how” you are going about building your business. Are you doing what everyone else is doing? Trying to accomplish your goals the way they’ve always been done by everyone else?

If so that’s probably why you are finding things are not working the way you’d like. Why you are not getting the results you desire.

Because times are not the same as they once were you have to do and act and “be” different than you have been in order to create results that are different. It’s your job to discover how to make money a new way – your way.

I recently read “The Zahir” by Paulo Coelho and I loved an analogy he had in the book. He compared this analogy to successful relationships; I am going to use this same analogy to demonstrate building your successful business.

Coelho gave an example of the distance of railroad ties, which are 4 feet 8 ½ inches apart. The character in the story was baffled by the absurd measurement and went on to investigate why.Paulo, Coelho, The Zahir, Book, Inspire, Empower Turns out the railroad tracks were laid in the ruts made by wagons, which had the same 4 feet by 8 ½ inch measurement. The initial ruts were first made by Imperial Roman army war chariots. In fact, the Imperial Roman chariots were made to be just wide enough for two horse’s butts to fit.

To take this story a step further, and to demonstrate how bureaucracy lasts and lasts, the space shuttle has two booster rockets by the fuel tank called solid rocket boosters or SRBs. The manufacturers of the SRBs wanted to make them a little wider, but the SRBs had to be shipped by train from the factory to the launch site. The trip involved the train going through a mountain tunnel and the SRBs had to fit through the tunnel, which is only slightly wider than the railroad track. And we now know the railroad track is only slightly wider than two horse’s butts. So, a major design in one of today’s most advanced transportation systems, the space shuttle, is still being heavily influenced by decisions in the Roman army and the width of two horse’s butts.

This is just one example of how we learn to do things a certain way and do it just because that’s how it’s always been done. We do things the way our parents did it and their parents did and their parents before them. Thoughts of money and lack, how to raise our children, our religious beliefs, how to create security, and how to make money have really not changed much over the generations. We never stop to question our beliefs; we have them because that is what we were taught. The rules apply and always have and that’s why we follow them.

What are some rules you have about owning your own business or making a lot of money?

  • It’s not easy
  • It’s hard to be a good mother/father and work
  • I must work hard and often
  • It’s difficult to make money
  • I have to do everything myself
  • I must do it the way the experts are telling me to do it

If you are not making the money you want, or you are not living your life the way you chose, you either have an unsupportive belief to change or there is something you don’t know.

I want you to take one thing away from this article…take a look at what you are doing and why. Really look at the actions you are taking. Are you following patterns that were placed there eons ago that can and should be changed? Look at the thoughts you are thinking and ask if they are supporting you, who put them there, and how are they moving your forward on your journey.

That is how you get your business and your life out of a rut.

Breaking Down Your Locked Doors

roadblocksHave you stopped moving because you’re frozen in fear? Do you feel like you hit a brick wall and don’t know what to do next?

This happens to many of us, particularly when we are walking down a new path or starting on a journey that leads us into unfamiliar territory. You are moving along, often at a fairly swift pace, and you suddenly stop frozen in your tracks. It’s as if there is a wall in front of you blocking your way. Upon closer examination you see a door. You slowly reach your hand out and turn the knob, timidly, because you aren’t sure what’s on the other side of the door.

However, almost to your relief, the door is locked. You drop your hand, perhaps stand there in thought for a moment, and then turn and walk back where you came from. The door’s locked, you can’t go any further.

The locked door represents an obstacle on the road to achieving your goals. For freelance copywriters this could be frustration that you don’t have any new clients this month, or that you didn’t achieve the financial goal you had set for yourself. That wall, in fact, has brought you to an absolute stand still. After all, you can’t walk through walls can you? Obviously wherever you were headed was not the right direction. Right? Wrong!

You may be stopped, standing in front of your own closed door right now. The thing is you don’t know what’s behind that door. It could be opportunity. More money. More clients. You won’t know until you get it open.

But the door is locked you whine… (I don’t have samples, no one is hiring, I don’t have time, I don’t know where to find leads…) So what? Break that fricken’ door down and see what’s there!

I’ve seen a pattern emerge over the years I’ve been coaching – people walk up to their door (a large, looming obstacle), find out it’s locked and not easy to open (overcoming obstacles are not usually easy because it makes them uncomfortable) and they quit.

You make a decision, say to start a freelance copywriting business or to earn 30K a year more, and you start moving in the direction to make that dream a reality.

Once you make that decision the Universe will bring things into alignment to make your vision a reality. In order for you to become a person that makes their vision a reality and you have to change as well. Things around you have to change – this can be incredibly uncomfortable and incredibly scary.

It’s often right when you give up that your vision is at the tipping point of becoming reality. I see people give up right when they are about to break through their door – their fear and panic takes over and they stop looking for opportunities to move through the obstacle rather than opportunities to move through it. Panic sets in and they stop, turn around, and walk the other way instead of stepping into their true self.

If you truly desire to see your dream come true you must have a dogged determination to accomplish your goal and see the change to completion.

You have to take that pent-up fear energy and use it to propel yourself in the direction you want to go. Because the energy is new it can feel extremely uncomfortable and your instinct may be to walk away from it rather than embrace it. Embracing the fear requires a change in behavior from what you’ve done in the past. It will require you to do something you have never done before.

I recently saw an interview with Lady Gaga talking about how she steps into growth and discovers the next path for herself. Gaga said she visually sees a door in front of her. It’s closed and bolted shut. She gets whatever she needs to break the door down – in the interview she described visually grabbing an axe and a sledgehammer – and she literally tears the door down. She beats at it and goes and gets more tools and comes back and attacks it some more until she finally demolishes that door. Once she breaks it down she knows the next thing she needs to step into. There is a fanaticism to her determination to break through that door; nothing is going to stop her.

You must also have that same fanaticism to break down the closed doors in your way. The key may be recognizing you’ve actually hit a locked door rather than a brick wall.

Your closed doors may resemble:

  • Low self-esteem
  • Choosing a niche
  • Lack of self-confidence
  • Hiring a coach or mentor
  • Not following through
  • Learning a new skill
  • Fear
  • Accepting you don’t have all the answers
  • Lack of energy or focus
  • Not working on your whole self – i.e. dealing with past issues/traumas
  • Not being open (thinking you know it all)
  • Picking up the phone

What door(s) do you need to demolish to break through to your goals today? If you are uncertain what to do next or don’t feel you have the tools you need to break down the doors, contact us to see how we can help. Kelly@TheCopywritingInstitute.com

Happy Copywriting!

Kelly Robbins, MA

21 Ways to Strengthen Faith… in Your Business, and Your Life

Here is an excerpt from the book, God Works Through Faith, by Robert A. Russell (pgs 16-17).  I read this book over and over again and learn new things each time. I pull it out when I am in a funky place. I pull it out when I am grouchy or feeling stressed. I pull it out when I feel stuck. I was reading it this morning and thought about how faith in ourselves is important to all of us, particularly when we take the leap to start our own business. I thought I would share this one section with you and hope it helps you where ever you are in your business today.God Works Through Faith, Book, Business, Empower, Inspire

If you don’t believe in God, or the word itself makes you squeamish, I encourage you to read this article anyway. Find a different word to substitute. The universe, energy, flow…whatever works for you. Read and embody the message rather than get caught up in semantics. I have added some comments in green after a few of the statements to bring into focus how faith relates to building a business. I had thought about modernizing the wording and paraphrasing some of these but decided you should interpret these for yourself in a way that suits you — it’s your journey.

How to Strengthen Faith

  1. Be expectant, confident, and optimistic.
  2. Keep your enthusiasm strong; never allow yourself to be discouraged or depressed.
  3. Fill your mind with interest, enthusiasm, ambition.
  4. Keep your ambition and aspiration high; cultivate patience and perseverance.
  5. Keep your imagination centered in what you want and keep your faith moving toward it.
  6. Keep your consciousness expanding, growing and moving to higher levels.
  7. Be positive in your thought, feeling, and action.
  8. Accentuate the positive in every situation. Never allow yourself to dwell upon misery, sickness, operations, symptoms, reverses, misfortunes, or bad luck. Lack of clients, not being good enough, fear, no money
  9. Never depreciate, criticize, minimize, or speak disparagingly of your self. Never dwell upon your mistakes. Think always of yourself as growing, expanding and becoming more efficient, resourceful and dynamic. Be aware of your self talk! Control your self talk.
  10. Look for the good in everything and everybody. Refuse to recognize anything but the good.
  11. Seek the best of everything and know that your mind will produce it. KNOW that your business will be successful. KNOW that you are here to help people. Seek high-paying clients. Seek clients that LOVE you and the work you do. Seek ease and grace in your growth.
  12. Think in large terms. The more you expect, the more your faith will bring to you.
  13. Convince your mind that what you seek is already here, that it is yours now.
  14. Train your mind to think in terms of abundance; never allow it to dwell upon lack or limitation in any form.
  15. Stimulate your faculties and talents by increasing your demands upon them. Get training. Read books. Take course and workshops. Push yourself to be better.
  16. When you meet trouble of any kind, refuse to be worried or disturbed by it. Know that you are bigger than any adverse thing that happens to you and have the power to overcome it. If you don’t make a sale, another will come. A client doesn’t appreciate work you did for them, it’s ok. Everyone is not going to love your work. Some will, some won’t.
  17. Meet every problem with the conviction that it is already solved. See it an as opportunity to prove God. See it as an opportunity to prove faith and abundance.
  18. Face every difficulty with courage, strength, and fortitude; determined to turn it to good account.
  19. Know that you have the power to adjust anything, change anything, correct anything, overcome anything, or subdue anything.
  20. Act always with the Truth; and never allow yourself to compromise with evil. If the Truth is to make you free, you must rely upon it. You must pass from belief to trust. Never allow yourself to entertain failure. Know YOUR truth. YOUR dreams and wishes.
  21. Believe the unbelievable. God goes all out for you when you go all out for God. When you go all out for you, the universe, the law of attraction, whatever you believe will bring you what you desire.

 

Happy Copywriting!

Kelly Robbins, MA