Category Archives: Copywriting Coaching

The 7 Phases Succesful Entrepreneurs Follow

Successful entrepreneurs recognize that business has its own speed and rhythm. Knowing which phase you are in your business growth, and when it’s appropriate to ebb and flow versus creating a focused change, is a practiced skill. Understanding the evolution of a business will help you be more resourceful when dealing with your own work flow and processes.

Read through these 7 phases and access yourself – what phase are you in today?

  1. Desire for change. Aware of unhappiness or uncomfortableness.
  2. Idea. Intuitive thoughts about what you want to do. Ideas percolate.
  3. Decision made on area of focus and what comes next. When starting a new business it may be the decision to become a copywriter, coach, massage therapist, etc.). Existing business this is the up-level decision and may include adding new services, expanding into new horizons, focus on change.
  4. Study “how” to move into this exciting new venture. Learn about processes. Read books. Take courses. Develop an intellectual understanding of what you will create. Understand key industry terms, may know industry leaders and success stories. Awareness of success stories and “I can do it belief” develops.
  5. Action. Start moving. Do what you can – might build business up to high five figures for new businesses. A time of adrenaline rush and high focus.
  6. Time to breathe and reflect. What worked and what didn’t? Take a break and reflect on what worked and what didn’t.
  7. Stuck feeling. Entrepreneurs will feel restless. Growth not as rapid. Frustration builds – confidence may sag.

Phase Chart

Where you are and how long have you been there is an important question to ask yourself. There are specific areas where many of us tend to stagnate simply because of fear, busy-ness or not knowing what steps to take to move forward on our path.

Signs to know it’s time to move forward with force rather than flow:

  1. You are getting bored
  2. You feel stuck
  3. Your income is stagnant or dropping (sometimes there is a dramatic change)
  4. Your self-talk says things like “I need more training in ___” or “I didn’t get the results I want because I’m not doing what she did”.

What to watch out for

It can be dangerous and fearful for people moving from step 4 to step 5 and people frequently stay in step 4 and never move forward. As a coach I see this as a dangerous place to stay too long. You are never going to be completely “ready” to start your business – you just have to start Cautionmoving and be OK making mistakes. If your legs feel like they weigh 500 pounds and you don’t know what to do first reach out for help — hire a coach.

The other place you have to watch is skipping step six. Step six a pivotal place to reach out for personal coaching and have someone point out to you exactly where you need to shift. Often at this point in your business there are a few minor shifts you can make that will have a huge impact on your revenues. It also may be the time for you to completely step up to that next phase of your growth and up-level to your next phase of business: a higher paying level of client, additional services, that book that’s been dying to get out of you….

Which takes you back to level one.

My point today is for you to take the time to honestly evaluate what part of the entrepreneurial path you are on and then to take the physical action steps (which might be picking up the phone, hiring a coach and not over thinking it) before your business starts to die. Because your business is either growing or dying – there is no in between. You can’t stand still.

Where are you and how fast do you want to move on?

 

The Truth About Why You Aren’t Making Money Copywriting

It’s frustrating running a business, enduring the long hours and multiple frustrations, and not making the money you know you can.

Why do some seem to effortlessly charge top of the industry rates and have a seamless flow of clients while you struggle?

I can tell you….

You aren’t making the money you desire because you are stopping somewhere. Because you aren’t doing the sales and marketing required to run a profitable business.

The question for you is why aren’t you marketing your business? What are some of the things holding you back, or causing you to procrastinate putting that press release together or calling that marketing executive and inviting her to lunch?

Do you find yourself busy and saying “I’ll do that tomorrow” when it comes to activities you don’t enjoy? Or finding some emergency pops up that HAS to be handled immediately, putting less pressing marketing tasks on the back burner?

The last several days we have been calling folks that registered to receive our 2013 Marketing Planning Guide. Many people we have spoken to downloaded it but never took the time to look at it let alone put it into action.

Why don’t we do something that we know is going to help us? All of us want to make more money. All of us want to serve more clients. All of us want to create a successful and prosperous business doing what we love.

So why don’t we do the one thing that we know will lead us to achieve these things?

Because doing something different feels uncomfortable.

In many ways, marketing your business is like working out. You know it’s good for you. You know you’ll feel good after you’re done. Ultimately you’ll lose weight, look better, feel better, workoutand live longer. So why doesn’t everyone work out when intellectually they know it’s good for them?

Because working out sucks at first and getting started is hard.

The fact is creating new habits takes discipline and overcoming your fears. You are putting yourself out there – other people may judge you (or even worse, you may judge yourself and compare yourself to others) and risk failing.

Plus, working out is hard! It’s not an easy and fun thing to do in the beginning. Once you get into the swing of things it becomes fun, but starting out it generally isn’t.

The same can be said for sales and marketing in your business.

It’s the beginning of February and you haven’t made any significant changes to your business or life in the first five weeks of the year. What’s going to have to happen for you to change?

The first step to changing behaviors is becoming aware of what needs to change and then understanding why we need to change a behavior or belief.

Let’s take a look at some of the reasons why we don’t do marketing.

  • “Marketing is expensive”
  • “Marketing is time consuming”
  • “Marketing doesn’t work”
  • “I tried marketing once and didn’t get any new business”
  • “Marketing is hard”
  • “I’m afraid”
  • “I’ve never done it before”
  • “I don’t know where to start”
  • “My business will grow naturally through word of mouth referrals”
  • “I don’t have 3 hours a day to devote to that”
  • “I’ve tried everything and nothing works. I can’t make money in this economy”
  • “I’m frozen and can’t move whenever I think of it”

None of these statements are accurate or support growth and change in your business.

Doing something different requires YOU to make a change. And if you can’t see what you need to change or simply don’t know where to start, I recommend you schedule a complementary marketing consultation with Kelly Robbins, MA, here:

https://my.timedriver.com/NFYZQ

Happy Copywriting!

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Kelly Robbins, MA

www.TheCopywritingInstitute.com/10Kcopywriter
www.Facebook.com/TheCopywritingInstitute
www.youtube.com/CopywritingTraining
303-460-0285

Is Your Business Stuck in a Rut?

Are you frustrated and struggling in business?

Many are.

If you are tired of getting the same less than stellar results in your endeavors I’m going to ask you to take an honest look at what you are doing and “how” you are going about building your business. Are you doing what everyone else is doing? Trying to accomplish your goals the way they’ve always been done by everyone else?

If so that’s probably why you are finding things are not working the way you’d like. Why you are not getting the results you desire.

Because times are not the same as they once were you have to do and act and “be” different than you have been in order to create results that are different. It’s your job to discover how to make money a new way – your way.

I recently read “The Zahir” by Paulo Coelho and I loved an analogy he had in the book. He compared this analogy to successful relationships; I am going to use this same analogy to demonstrate building your successful business.

Coelho gave an example of the distance of railroad ties, which are 4 feet 8 ½ inches apart. The character in the story was baffled by the absurd measurement and went on to investigate why.Paulo, Coelho, The Zahir, Book, Inspire, Empower Turns out the railroad tracks were laid in the ruts made by wagons, which had the same 4 feet by 8 ½ inch measurement. The initial ruts were first made by Imperial Roman army war chariots. In fact, the Imperial Roman chariots were made to be just wide enough for two horse’s butts to fit.

To take this story a step further, and to demonstrate how bureaucracy lasts and lasts, the space shuttle has two booster rockets by the fuel tank called solid rocket boosters or SRBs. The manufacturers of the SRBs wanted to make them a little wider, but the SRBs had to be shipped by train from the factory to the launch site. The trip involved the train going through a mountain tunnel and the SRBs had to fit through the tunnel, which is only slightly wider than the railroad track. And we now know the railroad track is only slightly wider than two horse’s butts. So, a major design in one of today’s most advanced transportation systems, the space shuttle, is still being heavily influenced by decisions in the Roman army and the width of two horse’s butts.

This is just one example of how we learn to do things a certain way and do it just because that’s how it’s always been done. We do things the way our parents did it and their parents did and their parents before them. Thoughts of money and lack, how to raise our children, our religious beliefs, how to create security, and how to make money have really not changed much over the generations. We never stop to question our beliefs; we have them because that is what we were taught. The rules apply and always have and that’s why we follow them.

What are some rules you have about owning your own business or making a lot of money?

  • It’s not easy
  • It’s hard to be a good mother/father and work
  • I must work hard and often
  • It’s difficult to make money
  • I have to do everything myself
  • I must do it the way the experts are telling me to do it

If you are not making the money you want, or you are not living your life the way you chose, you either have an unsupportive belief to change or there is something you don’t know.

I want you to take one thing away from this article…take a look at what you are doing and why. Really look at the actions you are taking. Are you following patterns that were placed there eons ago that can and should be changed? Look at the thoughts you are thinking and ask if they are supporting you, who put them there, and how are they moving your forward on your journey.

That is how you get your business and your life out of a rut.

5 Tips to Get from Introduction to Sales Consultation….without making your prospect feel like prey

Unexpectedly running into a prospective client can make even the most experienced business person salivate. You work hard, market regularly and do everything you’ve been taught to do and low and behold you run into a prospective client at your kids’ soccer game – catching you completely off guard!

Yes, salivate is exactly what some of you do and it’s exactly what you don’t want the person you’re speaking with to notice. You’re chatting with one of the Dad’s while dropping your child off at soccer practice for the first time when he casually mentions he runs a business. You immediately come to attention and begin interrogating him with 100 questions about his marketing and copy needs.

I caution you to STOP! Don’t do this! Take a breath and continue on with the conversation in a relaxed and informal manner. It’s time to continue building a relationship here, not sell.

I recently had an experience where I met someone new in a personal situation and as soon as he found out I was a successful business owner, he switched gears. It was almost like he became a different person, and started interrogating me about my business. I felt extremely uncomfortable because I didn’t know this person and didn’t want to discuss business at the time. I wanted to talk about my kid’s soccer and snacks and carpooling, etc.

I do not look forward to seeing this person again (and I will) because I feel as if they have an agenda when we speak rather than are truly interested in me and my family.

Being the analyzer that I am, I looked back at what this parent did that was specifically such a turn-off to me. I honestly couldn’t get away from them fast enough and wanted to see what role I played in this and how I could turn the situation around. I feel uncomfortable around this person now – I feel like prey rather than a potential friend or acquaintance. I felt as if he were overly aggressive about working with me and not tuning in to me and my business or personal needs. Rather he was more concerned with making a sale for himself.

The lesson here is that there a time and place for everything and the energy you bring to a situation has everything to do with the energy you get back.

If you meet someone at a non-business function it is appropriate to ask about following-up with them and scheduling time to discuss business at a later date. It’s also appropriate to exchange business cards, and then go back to relationship building, not selling.

Here are five tips to remember when you meet prospective clients in non-business situations:

  1. There is a time and place for everything, including selling. It may not be right here right now. Ask if it’s ok to contact them later.
  2. Pay attention to the person you are talking to. Watch THEIR body language and tune-in to their needs.
  3. Don’t be a piranha! You are responsible for the energy you bring to the space.
  4. Be a giver and not a taker, your intention matters. Your tone, your body language, your eyes communicate just as much if not more than your words.
  5. Ask general questions about them and their business. If they don’t have a problem they don’t need your help. Find out first; don’t just start talking about yourself and how great your business is.

What you have to be aware of and be responsible for is the energy you bring to the situation, which is something the soccer dad didn’t do. Your intonation, your body language and your demeanor should always be that of giving, not of getting or taking.

I have recently seen two fascinating interviews with Dr. Jill Bolte Taylor, a Harvard-trained and published neuroanatomist who suffered a severe stroke. During her stroke the entire left hemisphere of her brain shut down and she was conscious enough to be aware of what was happening while it was happening. She also remembers several specific incidents during her many years of recovery.

Dr. Taylor explains how the left hemisphere of the brain holds our language skills, our self-talk, our mind. Without that she was able to understand people’s intentions by their body language, intonation and even eye contact. She could tell a lot about a person and if she wanted to spend time with them without understanding a word.

Bottom line message from Dr. Taylor, “there are people that bring you energy and people who take your energy away”, and everyone should “be responsible for the energy you bring into this space”.

Just like my soccer dad acquaintance that didn’t technically say or do anything wrong or offensive, I could tell he wanted something from me. He had “take energy”. It was repelling and not something I want to be around.

The lesson for you here is that yes, sales conversations are an important and necessary part of business and you need to engage in them. However, before you even have a sales conversation you need to create a relationship where there is a foundation of trust and liking.

You do this by approaching all of life, everything you do and everyone you meet, by giving – not taking from people or situations.

Struggling attracting clients and reaching your target market? Contact us today at Kelly@TheCopywritingInstitute.com to see if we can help.

Happy Copywriting!

Kelly Robbins, MA

Why You’re Not Getting Clients and What to do About it

Working hard and still not attracting the clients you KNOW you are capable of helping is incredibly frustrating.
Working hard and not making the money you KNOW you are capable of making is even worse!

You see other people making money and it appears almost effortless. You are marketing and seem to be doing everything you are “supposed” to be doing, but still aren’t getting strong Picking From The Money Tree, Marketing, Easepositive results.

Are you busy all the time and don’t see how you can possibly squeeze even one more thing in?

It’s enough to make anyone frustrated and even consider quitting.

I caution you – DON’T QUIT! What you need is some help – clearly there is something you don’t know. It can be that simple.

Register for our next free teleseminarWhy You’re Not Getting the Clients you Want and What to do About it — and learn how to dramatically change your results. Next Wednesday, April 4th at 1:00pm MT (3:00pm ET) Kelly Robbins, MA, will share some exciting insights with you about building and growing a profitable client base.

On the call you’ll discover

  • The three main reasons entrepreneurs don’t win business
  • How to recognize these behaviors in yourself
  • Discover steps you can take to change behaviors and beliefs that are preventing success

We are also going to take a look at the Universal law of cause and effect. The “effect” is your results… Income. Clients. Struggle. Lack. What “causes” are creating struggle and lack in your life? You can’t consciously change what you don’t see. During this one-time teleconference Kelly is going to help you see what may be causing your struggles and frustrations.

Ask yourself how long have you been stuck in a pattern you don’t like. Stuck at a specific dollar amount for example. Or had the same client base for years with no change. It’s like the air is stagnant, except it’s your business or your life.

How long have you been thinking about making a change or doing something new (months or years) but haven’t taken action on it?

Now is the time to take a good look at what’s going on and why you are still in the same place. You should be able to look at your life and/or business six months ago and see change. Can you?

If any of this rings true to you I encourage you to register for this free teleseminar today.

Held next Wednesday, April 4th at 1:00pm MT (12:00pm PT).

Don’t worry if you can’t make the live call – which I encourage you to do – it will be recorded. You must register for the call to have access to the recording.

Happy Copywriting!
Kelly Robbins, MA