Category Archives: Business Building

Is the Universe Conspiring for you to See the Truth?

growthLaid off? Keep experiencing the same lack of money issues? Frustrated because things keep happening that feel out of your control? Dating the ‘same loser’ for the millionth time? Business declining – again?

It’s common to keep experiencing the same patterns over and over again and become frustrated because we can’t seem to stop the cycle. We may have even fallen into a victim mindset because we are so mad at ourselves that this happened yet again and we can’t see how to prevent it!

Rather than beating yourself up, what if you try taking a step away from the experience and all the emotion attached to it and look at why it might be happening in the first place?

Why does it seem like just when you are starting to get ahead, everything, large and small, starts conspiring against you?

If you are looking at these “bad” experiences as a lesson you are to learn or a skill to master, you might be able to see the opportunity available to you in a different light.

What if you ultimately believe the Universe is conspiring in your favor – not against you?

This underlying belief can and will make the difference between the success or failure of your business, your relationships, and your life.

You might be able to see an opportunity for yourself to grow rather than simply complain about your bad karma, or the economy, or your jerk of a boss, or

Even the terrible, hardest parts of our past; traumas from our childhood; excruciating divorces and heartbreaks; awful abuses and shames; happened for a reason.

What if these experiences happen for us to grow and, ultimately, develop a strength based on that experience rather than a simply a crappy struggle that we keep repeating because that’s what the universe has in store for us. It’s about taking that statement a step further and looking at events and experiences as happening in our favor rather than happenstance.

Owning these experiences, taking the time to understand the lesson we are to take away, and then using this new-found strength in our business to help others is the ultimate purpose for all of us.

I say all of us knowing you are here, reading this newsletter. There is a spirituality behind all of it.

All of this may sound good intellectually (or maybe not), but how do my struggles married to an alcoholic for 25 years or feeling neglected or not a priority as a child transition into running a business? How does it help me be a better copywriter or coach or healer?

This can range from knowing and living in your true power to learning to love yourself fully and without conditions.

While the answer looks different for everyone, the take away is to first understand the lesson you learned.

For me, and my past experiences it was about learning what it means to be in my power. That I am worthy just as I am. And while “going invisible” might have kept me safe in the past, being seen serves me now. To know that I am worthy just as I am.

Living your life on your terms is a movement.

You can live your life on your terms doing anything you want – you might just need to do things and change your perspective.

I Can Do ItAre you up for the challenge? Are you ready to step into creating the results you want and making an impact on this world?

You have to see the truth, especially the ugly truth about ourselves we often instinctively want to avoid, in order to create a change in your results.

Choose to be open and actively seek the truth. And realize even the bad stuff – the experiences we hate or the parts of ourselves we hide from others – were there for us to experience for a reason.

The Universe is conspiring in your favor. Always.

Schedule a no-cost consultation with Kelly Robbins, MA now.

Happy Copywriting!

The 7 Phases Succesful Entrepreneurs Follow

Successful entrepreneurs recognize that business has its own speed and rhythm. Knowing which phase you are in your business growth, and when it’s appropriate to ebb and flow versus creating a focused change, is a practiced skill. Understanding the evolution of a business will help you be more resourceful when dealing with your own work flow and processes.

Read through these 7 phases and access yourself – what phase are you in today?

  1. Desire for change. Aware of unhappiness or uncomfortableness.
  2. Idea. Intuitive thoughts about what you want to do. Ideas percolate.
  3. Decision made on area of focus and what comes next. When starting a new business it may be the decision to become a copywriter, coach, massage therapist, etc.). Existing business this is the up-level decision and may include adding new services, expanding into new horizons, focus on change.
  4. Study “how” to move into this exciting new venture. Learn about processes. Read books. Take courses. Develop an intellectual understanding of what you will create. Understand key industry terms, may know industry leaders and success stories. Awareness of success stories and “I can do it belief” develops.
  5. Action. Start moving. Do what you can – might build business up to high five figures for new businesses. A time of adrenaline rush and high focus.
  6. Time to breathe and reflect. What worked and what didn’t? Take a break and reflect on what worked and what didn’t.
  7. Stuck feeling. Entrepreneurs will feel restless. Growth not as rapid. Frustration builds – confidence may sag.

Phase Chart

Where you are and how long have you been there is an important question to ask yourself. There are specific areas where many of us tend to stagnate simply because of fear, busy-ness or not knowing what steps to take to move forward on our path.

Signs to know it’s time to move forward with force rather than flow:

  1. You are getting bored
  2. You feel stuck
  3. Your income is stagnant or dropping (sometimes there is a dramatic change)
  4. Your self-talk says things like “I need more training in ___” or “I didn’t get the results I want because I’m not doing what she did”.

What to watch out for

It can be dangerous and fearful for people moving from step 4 to step 5 and people frequently stay in step 4 and never move forward. As a coach I see this as a dangerous place to stay too long. You are never going to be completely “ready” to start your business – you just have to start Cautionmoving and be OK making mistakes. If your legs feel like they weigh 500 pounds and you don’t know what to do first reach out for help — hire a coach.

The other place you have to watch is skipping step six. Step six a pivotal place to reach out for personal coaching and have someone point out to you exactly where you need to shift. Often at this point in your business there are a few minor shifts you can make that will have a huge impact on your revenues. It also may be the time for you to completely step up to that next phase of your growth and up-level to your next phase of business: a higher paying level of client, additional services, that book that’s been dying to get out of you….

Which takes you back to level one.

My point today is for you to take the time to honestly evaluate what part of the entrepreneurial path you are on and then to take the physical action steps (which might be picking up the phone, hiring a coach and not over thinking it) before your business starts to die. Because your business is either growing or dying – there is no in between. You can’t stand still.

Where are you and how fast do you want to move on?


The Truth About Why You Aren’t Making Money Copywriting

It’s frustrating running a business, enduring the long hours and multiple frustrations, and not making the money you know you can.

Why do some seem to effortlessly charge top of the industry rates and have a seamless flow of clients while you struggle?

I can tell you….

You aren’t making the money you desire because you are stopping somewhere. Because you aren’t doing the sales and marketing required to run a profitable business.

The question for you is why aren’t you marketing your business? What are some of the things holding you back, or causing you to procrastinate putting that press release together or calling that marketing executive and inviting her to lunch?

Do you find yourself busy and saying “I’ll do that tomorrow” when it comes to activities you don’t enjoy? Or finding some emergency pops up that HAS to be handled immediately, putting less pressing marketing tasks on the back burner?

The last several days we have been calling folks that registered to receive our 2013 Marketing Planning Guide. Many people we have spoken to downloaded it but never took the time to look at it let alone put it into action.

Why don’t we do something that we know is going to help us? All of us want to make more money. All of us want to serve more clients. All of us want to create a successful and prosperous business doing what we love.

So why don’t we do the one thing that we know will lead us to achieve these things?

Because doing something different feels uncomfortable.

In many ways, marketing your business is like working out. You know it’s good for you. You know you’ll feel good after you’re done. Ultimately you’ll lose weight, look better, feel better, workoutand live longer. So why doesn’t everyone work out when intellectually they know it’s good for them?

Because working out sucks at first and getting started is hard.

The fact is creating new habits takes discipline and overcoming your fears. You are putting yourself out there – other people may judge you (or even worse, you may judge yourself and compare yourself to others) and risk failing.

Plus, working out is hard! It’s not an easy and fun thing to do in the beginning. Once you get into the swing of things it becomes fun, but starting out it generally isn’t.

The same can be said for sales and marketing in your business.

It’s the beginning of February and you haven’t made any significant changes to your business or life in the first five weeks of the year. What’s going to have to happen for you to change?

The first step to changing behaviors is becoming aware of what needs to change and then understanding why we need to change a behavior or belief.

Let’s take a look at some of the reasons why we don’t do marketing.

  • “Marketing is expensive”
  • “Marketing is time consuming”
  • “Marketing doesn’t work”
  • “I tried marketing once and didn’t get any new business”
  • “Marketing is hard”
  • “I’m afraid”
  • “I’ve never done it before”
  • “I don’t know where to start”
  • “My business will grow naturally through word of mouth referrals”
  • “I don’t have 3 hours a day to devote to that”
  • “I’ve tried everything and nothing works. I can’t make money in this economy”
  • “I’m frozen and can’t move whenever I think of it”

None of these statements are accurate or support growth and change in your business.

Doing something different requires YOU to make a change. And if you can’t see what you need to change or simply don’t know where to start, I recommend you schedule a complementary marketing consultation with Kelly Robbins, MA, here:

Happy Copywriting!

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Kelly Robbins, MA

Is Your Business Stuck in a Rut?

Are you frustrated and struggling in business?

Many are.

If you are tired of getting the same less than stellar results in your endeavors I’m going to ask you to take an honest look at what you are doing and “how” you are going about building your business. Are you doing what everyone else is doing? Trying to accomplish your goals the way they’ve always been done by everyone else?

If so that’s probably why you are finding things are not working the way you’d like. Why you are not getting the results you desire.

Because times are not the same as they once were you have to do and act and “be” different than you have been in order to create results that are different. It’s your job to discover how to make money a new way – your way.

I recently read “The Zahir” by Paulo Coelho and I loved an analogy he had in the book. He compared this analogy to successful relationships; I am going to use this same analogy to demonstrate building your successful business.

Coelho gave an example of the distance of railroad ties, which are 4 feet 8 ½ inches apart. The character in the story was baffled by the absurd measurement and went on to investigate why.Paulo, Coelho, The Zahir, Book, Inspire, Empower Turns out the railroad tracks were laid in the ruts made by wagons, which had the same 4 feet by 8 ½ inch measurement. The initial ruts were first made by Imperial Roman army war chariots. In fact, the Imperial Roman chariots were made to be just wide enough for two horse’s butts to fit.

To take this story a step further, and to demonstrate how bureaucracy lasts and lasts, the space shuttle has two booster rockets by the fuel tank called solid rocket boosters or SRBs. The manufacturers of the SRBs wanted to make them a little wider, but the SRBs had to be shipped by train from the factory to the launch site. The trip involved the train going through a mountain tunnel and the SRBs had to fit through the tunnel, which is only slightly wider than the railroad track. And we now know the railroad track is only slightly wider than two horse’s butts. So, a major design in one of today’s most advanced transportation systems, the space shuttle, is still being heavily influenced by decisions in the Roman army and the width of two horse’s butts.

This is just one example of how we learn to do things a certain way and do it just because that’s how it’s always been done. We do things the way our parents did it and their parents did and their parents before them. Thoughts of money and lack, how to raise our children, our religious beliefs, how to create security, and how to make money have really not changed much over the generations. We never stop to question our beliefs; we have them because that is what we were taught. The rules apply and always have and that’s why we follow them.

What are some rules you have about owning your own business or making a lot of money?

  • It’s not easy
  • It’s hard to be a good mother/father and work
  • I must work hard and often
  • It’s difficult to make money
  • I have to do everything myself
  • I must do it the way the experts are telling me to do it

If you are not making the money you want, or you are not living your life the way you chose, you either have an unsupportive belief to change or there is something you don’t know.

I want you to take one thing away from this article…take a look at what you are doing and why. Really look at the actions you are taking. Are you following patterns that were placed there eons ago that can and should be changed? Look at the thoughts you are thinking and ask if they are supporting you, who put them there, and how are they moving your forward on your journey.

That is how you get your business and your life out of a rut.

Keep Your Dreams to Yourself – Protect Them with Your Life

Your dreams are something precious and unique only to you. You have your specific dreams for a reason – because you have it in you to achieve them. If you didn’t you wouldn’t have the dream in the first place. You may not be in a place to achieve them right this second, however, it is your obligation to yourself to begin taking the steps to bring your dreams to reality…no matter how far out they may seem at the moment.

I have a friend who has had a dream of owning a castle and renting it out as a resort destination. She has, in fact, had this crystal clear vision of owning a castle (in France to be exact) since she was a child. She recently embarked on a journey to accomplish her goal of owning a castle and found the one in her vision. It was a mere 22 million dollars. Not having 22 million dollars in her pocket my friend began taking steps to get closer to her goal. She researched recruiting investors, borrowing the money, spoke with business professionals and locals to learn more about how to purchase it.

While my friend still doesn’t own her castle she has taken serious steps towards her goal…she recently quit her J-O-B in an engineering firm and is moving to France. She just purchased a one way ticket. She is serious about making her dream a reality and rather than stopping every time Castle, orange, dreams, blue, Princess, Moneyshe runs into an obstacle (like not having 22 million dollars) she looks for alternative steps to get herself closer to her goal. Such as moving to France. I am quite sure her next step will be to get a job at a castle or that specific castle if possible.

I remember when I was first starting my copywriting business and I was doing research on the industry. I had read that copywriters could make $60 an hour. Certain people close to me actually mocked me and make fun of me in public. Who was I to make $60 an hour? AND work from home and be with my kids? I was ridiculed – and this was by the people that were closest to me, the ones that loved me. They weren’t doing this to harm me, the intent was to help me realize how unrealistic my dream was and to find something more logical.

Thankfully I didn’t listen to them and became a freelance copywriter anyway. As I write this I imagine what those same people would say if they knew how much I made an hour now J.

The take away from this is that most people around us are not dreamers. They can do something as subtle as a slight breath or a minor shift in their body such as squaring their shoulders that, whether intentionally or not, sends a message that you are crazy and irresponsible and need to get back to reality.

The truth is your dreams are actually meant just for you and there is a power in keeping them to yourself. There is an energy that builds when you keep your secret. Once you talk about your secret dream you release that pent-up energy. Your dreams, your deep down secret dreams, are between you and your higher power. It’s not for someone else to tell you what your dream are or should be, it’s not for someone else to tell you it’s impractical or impossible or ridiculous to follow your dreams. Again, it’s not that your friends and family don’t love you; it’s that it’s your dream, not theirs. They are genuinely trying to help you (I am giving them the benefit of the doubt). They have been raised and programmed and experienced specific things and those things may not empower you.

This weeks’ advice for you – keep your dreams private. Let the energy behind them build as YOU take one step at a time on YOUR path to achieving them.  Your dreams are not for others to judge.

Want to make your dreams a reality? Contact us today at to see if we can help.c

Happy Copywriting!

Kelly Robbins, MA