Best Social Media Practices for Freelance Copywriters

social media, words, marketing, business, connect, networkSocial media is all the buzz in marketing for freelance copywriters today. In the last two weeks I have read at least 12 articles on pinterest (a Facebook or Twitter application) alone. Before that Google+ was a must-have for anybody who wanted to be anybody. It’s as easy to see how marketers can feel obligated to participate in social media as it is to quickly become overwhelmed with the variety of choices and maintenance required to achieve results. The enormity of creating a simple presence on Facebook, Twitter and LinkedIn in addition to creating and maintaining a website, blog, e-zine and all the other mediums available today is daunting.

With all the social media hoopla anyone could easily jump on the bandwagon and add one (or several) more things to their to-do list in the rush to keep up with the newest trends. Today’s advice is look before you leap. You don’t have to be everywhere to make money!

Facebook, Twitter, Pinterest, Squidoo, LinkedIn, YouTube, Google+… the list is endless. How do you choose? How much time should a marketer actually spend on social media?

The cold, hard facts are that you don’t absolutely NEED to have a Facebook account or 10,000 followers on Twitter to make a living as a copywriter.  Just because it’s free doesn’t mean it necessitates your presence.

There are some instances where it is vitally important to have a strong social media presence. For example:

  1. If you position yourself as a social media copywriter you need to be able to walk the talk. Prospects expect to find you there.
  2. If your clients are strong social media users, either personally or professionally, it makes sense to connect with them there.
  3. You have targeted a niche that’s projected to expand in the social media area. For example, the high-tech industry and the field of academics are strong users of the new Google +.  If these are your clients you would be wise to participate in the discussions there.
  4. You love Facebook and Twitter (or whichever medium), you are already there and expanding into a business presence is natural and easy for you. It makes sense to continue.

Many marketers leap into social media marketing because it’s easy and inexpensive, however, it can also be a huge time suck and, if not done strategically, can lead to a lot of effort with no results. It’s important to evaluate your niche and the needs of your clients as well as their online habits and balance that with how much time you have.

I’m not saying don’t participate in social media for business purposes. What I am saying is to be smart about it and don’t just jump on the bandwagon because you can. Social media can easily become one more distraction from making sales – which is where you need to be focusing your energy.

Thinking about stepping into a new social media medium? Here are a few questions to ask yourself to see which, if any, social media outlet is right for your business:

  • Does the medium complement your other marketing efforts? It is one more way to connect and engage with consumers – just because you are there doesn’t mean clients or prospects are there.
  • If you currently gain most of your business through another avenue, such as speaking or direct selling, will social media help or hinder your sales flow? If direct selling works for you then stick with it!
  • How much time do you have to dedicate to updating social media? Is this something that can be outsourced?
  • What do you already have in place, such as a blog or e-zine, which can be leveraged with social media?
  • Social media is a personal, direct way to engage with prospects. You must have a personality – you can’t just post sentences from your blog. Can you do this?

I am leery of anyone who says you HAVE to do anything where marketing is concerned. The only HAVE to is selling. You can be as creative as you want when it comes to bringing the leads in, but you must know how to sell.

Social media is attractive to many solopreneurs because it is free and easy to do. My experience is it’s also an easy way to distract yourself from selling, which you HAVE to do to make money and grow your business.

Copywriters, be smart about social media usage. Remember it is just one of many tools available to get in front of your target market. It’s not for everyone and it is definitely not a requirement to building a highly profitable copywriting business.

 

Happy Copywriting!

Kelly Robbins, MA

21 Ways to Strengthen Faith… in Your Business, and Your Life

Here is an excerpt from the book, God Works Through Faith, by Robert A. Russell (pgs 16-17).  I read this book over and over again and learn new things each time. I pull it out when I am in a funky place. I pull it out when I am grouchy or feeling stressed. I pull it out when I feel stuck. I was reading it this morning and thought about how faith in ourselves is important to all of us, particularly when we take the leap to start our own business. I thought I would share this one section with you and hope it helps you where ever you are in your business today.God Works Through Faith, Book, Business, Empower, Inspire

If you don’t believe in God, or the word itself makes you squeamish, I encourage you to read this article anyway. Find a different word to substitute. The universe, energy, flow…whatever works for you. Read and embody the message rather than get caught up in semantics. I have added some comments in green after a few of the statements to bring into focus how faith relates to building a business. I had thought about modernizing the wording and paraphrasing some of these but decided you should interpret these for yourself in a way that suits you — it’s your journey.

How to Strengthen Faith

  1. Be expectant, confident, and optimistic.
  2. Keep your enthusiasm strong; never allow yourself to be discouraged or depressed.
  3. Fill your mind with interest, enthusiasm, ambition.
  4. Keep your ambition and aspiration high; cultivate patience and perseverance.
  5. Keep your imagination centered in what you want and keep your faith moving toward it.
  6. Keep your consciousness expanding, growing and moving to higher levels.
  7. Be positive in your thought, feeling, and action.
  8. Accentuate the positive in every situation. Never allow yourself to dwell upon misery, sickness, operations, symptoms, reverses, misfortunes, or bad luck. Lack of clients, not being good enough, fear, no money
  9. Never depreciate, criticize, minimize, or speak disparagingly of your self. Never dwell upon your mistakes. Think always of yourself as growing, expanding and becoming more efficient, resourceful and dynamic. Be aware of your self talk! Control your self talk.
  10. Look for the good in everything and everybody. Refuse to recognize anything but the good.
  11. Seek the best of everything and know that your mind will produce it. KNOW that your business will be successful. KNOW that you are here to help people. Seek high-paying clients. Seek clients that LOVE you and the work you do. Seek ease and grace in your growth.
  12. Think in large terms. The more you expect, the more your faith will bring to you.
  13. Convince your mind that what you seek is already here, that it is yours now.
  14. Train your mind to think in terms of abundance; never allow it to dwell upon lack or limitation in any form.
  15. Stimulate your faculties and talents by increasing your demands upon them. Get training. Read books. Take course and workshops. Push yourself to be better.
  16. When you meet trouble of any kind, refuse to be worried or disturbed by it. Know that you are bigger than any adverse thing that happens to you and have the power to overcome it. If you don’t make a sale, another will come. A client doesn’t appreciate work you did for them, it’s ok. Everyone is not going to love your work. Some will, some won’t.
  17. Meet every problem with the conviction that it is already solved. See it an as opportunity to prove God. See it as an opportunity to prove faith and abundance.
  18. Face every difficulty with courage, strength, and fortitude; determined to turn it to good account.
  19. Know that you have the power to adjust anything, change anything, correct anything, overcome anything, or subdue anything.
  20. Act always with the Truth; and never allow yourself to compromise with evil. If the Truth is to make you free, you must rely upon it. You must pass from belief to trust. Never allow yourself to entertain failure. Know YOUR truth. YOUR dreams and wishes.
  21. Believe the unbelievable. God goes all out for you when you go all out for God. When you go all out for you, the universe, the law of attraction, whatever you believe will bring you what you desire.

 

Happy Copywriting!

Kelly Robbins, MA

Do You Give Your Business Good Enough or Your Best?

The difference between doing “good enough” and “your best” is an interesting thing to look at particularly when it comes to business. You may have to think for just a second about the difference (I know I did) and then it’s easy to move on to the next thing because you intellectually understand the concept.

However, you have to be careful here because you can understand a concept but not be practicing the action you think you are — a look at the results you are receiving will show if you are giving your best. Good enough and your best are energetically different and a quick look at your bank account and your calendar will tell you which you are doing on a daily basis.

I recently returned from Las Vegas where I participated in a four-day intensive training with millionaire business coach David Neagle. I spent the four days bringing into my awareness where I act from a place of good enough rather than doing my best. It was eye-opening for me and I hope to share some of that with you so you can grow from my experience as well.

One of the biggest awarenesses I walked away with was where I stop when I should keep going, why and what stories go on in my head that validate my stopping. There are specific areas in my business where I stop at “good enough” and I had great reason to do so – reasons that seem to me very logical in the moment.

My stories rationalize my changing tasks rather than continuing on when I face a challenge. I now clearly see why stopping where I do has affected my results.

MombalanceToday the challenge for YOU is to discover where you are stopping and why….

Once you are aware of where you stop and what stories encourage stopping you can also pay attention to the physical reaction your body has when you are about to take that next step.

Now that I am home and outside of the simulated environment in Vegas I am noticing my physical reaction more than the story because again, my stories are quite legitimate. Now I quickly notice a familiar panicky feeling in my body and I know to pay attention to what I am doing and why a particular fear is coming up. I can now consciously make a choice to keep going.

Next time you are pushing yourself past your comfort zone – perhaps making sales calls or attending a networking event – notice your physical reactions (like you want to throw up or you get restless or your stomach is in a knot) –  and what reasons pop in your head to do something different.  I’ve had students tell me “I don’t have the right type of sample, the prospect was referred to me but they are not in my niche, I won’t know anyone, I don’t know what to say, I talked to two people and no one else looked right.” The list can go on and on.

The awareness lies in becoming aware of the stories you tell yourself that give you permission to stop taking action. I realized growing up with perfectionist parents (and I am extremely conscious that I do NOT want to repeat the prefectionist tendency) that “I did it once, that’s good enough” was a big story. But the fact is it wasn’t enough, it wasn’t my best. “You can ALWAYS do more and work more – I don’t choose to live my life that way” is another story that was sucking me in. What is the line between doing my best and being a perfectionist – which is completely unattainable? I don’t know, but I do know it was not where I thought it was.

If you want to change your results you have to change yourself. Look at your family and think about the generations of past stories and programming you were raised with. How does this affect the choices you make now?

Becoming aware of areas you are giving “good enough”, whether conscious or not, will make the difference between making the money you desire or struggling in your business.

We both know what you are capable of achieving . You may have to grow to step into it.

We both know what you are capable of achieving . You may have to grow to step into it.

Happy Copywriting!

Kelly Robbins, MA