Everything that gets done is in Conversation

Would you like to make more money? Have better quality relationships in your life? Feel confident that you are genuinely present and of service every time you interact with someone? Know that you make a difference in everyone’s life that you come in contact with?procurement_conversation

Creating these wonderful outcomes doesn’t come from external tasks and practicing your elevator pitch for hours before attending a networking event. Or having that perfect business card and the most efficient marketing system on the planet.

These outcomes emanate from conversations you have.

If you would like to improve your sales numbers, or the quality of your personal relationships, take a look at what types of conversations you are having. Just as important as what you are saying is how you are being and where you are coming from when interacting with people.

What are the energy levels of the conversations you engage in?

The energy level of each conversation is more important than anything you can say. People will spend days and weeks putting together and practicing their “elevator pitch” when what they should be looking at first is the intention behind their conversations.

Here are six energy levels you can be in in business:

  1. Victim energy. At mercy of circumstances. Blaming everything and everyone for the conditions of your life and business. Why you don’t have money, clients or work.
  2. Proving energy. Conversations about what’s wrong because you don’t trust yourself. Want to prove you are valuable and competent – often features and benefits based conversations. Talking about competition and comparing yourself to others.
  3. Understanding energy. Spending time justifying and explaining things. Who you are, what you do and why you do it. This person spends time understanding where the person they are talking to is and figuring them out, but doesn’t stand for making change. Accepts what is and doesn’t push.

The first three levels are draining levels of energy and do not support building a thriving business or a happy life. They suck energy from others rather than add to life. Let’s take a look at the some positive energy levels you can work from….

  1. Energy of Concern and Compassion. Coming from “this isn’t personal” when discussing business. Not trying to make something happen. Going into conversation looking for the greatest and highest good for the other person. Coming from a place of “I can help you”. If it’s not you that can help them it’s someone you can refer them to. Little bit of ego in there. Looking for what’s going on that you can fix.
  2. Win/win energy. More collaborative than the energy above. Looking for what’s right to build on. How can you empower this person with what’s working? Conversation is purposeful and not just chatty. A person in this energy level engages in purposeful conversation and doesn’t talk just to fill space.

When in this energy level you come from a belief that whatever you are saying is actually creating reality right now, what we say crafts what is possible. Not looking for “what’s wrong with this person that I can fix”, looking for “here’s what’s working for this person how can we build on this”? How can you empower this person with what’s working? Great energy if looking for joint venture partners.

  1. Energy of Connection. Honoring your own intuition and trusting the part deep within you that knows what to say and who to connect with. Coming from place of spirituality – a knowing that God/spirit brought this person to you (and you to them) for a reason. There’s a higher purpose behind the conversation. Absolutely trusting that everyone you have a conversation with is for a purpose. A lot of curiosity and certainty. Certain that everywhere you are is where you are supposed to be.

How are you feeling when you are in sales conversations? At networking events? What level of energy and “being” are you coming from? What would your life look like if you could change up one energy level in your business conversations?

Interested in catapulting your business forward today?

Schedule a no-cost consultation with Kelly Robbins, MA now.

Is the Universe Conspiring for you to See the Truth?

growthLaid off? Keep experiencing the same lack of money issues? Frustrated because things keep happening that feel out of your control? Dating the ‘same loser’ for the millionth time? Business declining – again?

It’s common to keep experiencing the same patterns over and over again and become frustrated because we can’t seem to stop the cycle. We may have even fallen into a victim mindset because we are so mad at ourselves that this happened yet again and we can’t see how to prevent it!

Rather than beating yourself up, what if you try taking a step away from the experience and all the emotion attached to it and look at why it might be happening in the first place?

Why does it seem like just when you are starting to get ahead, everything, large and small, starts conspiring against you?

If you are looking at these “bad” experiences as a lesson you are to learn or a skill to master, you might be able to see the opportunity available to you in a different light.

What if you ultimately believe the Universe is conspiring in your favor – not against you?

This underlying belief can and will make the difference between the success or failure of your business, your relationships, and your life.

You might be able to see an opportunity for yourself to grow rather than simply complain about your bad karma, or the economy, or your jerk of a boss, or match.com.

Even the terrible, hardest parts of our past; traumas from our childhood; excruciating divorces and heartbreaks; awful abuses and shames; happened for a reason.

What if these experiences happen for us to grow and, ultimately, develop a strength based on that experience rather than a simply a crappy struggle that we keep repeating because that’s what the universe has in store for us. It’s about taking that statement a step further and looking at events and experiences as happening in our favor rather than happenstance.

Owning these experiences, taking the time to understand the lesson we are to take away, and then using this new-found strength in our business to help others is the ultimate purpose for all of us.

I say all of us knowing you are here, reading this newsletter. There is a spirituality behind all of it.

All of this may sound good intellectually (or maybe not), but how do my struggles married to an alcoholic for 25 years or feeling neglected or not a priority as a child transition into running a business? How does it help me be a better copywriter or coach or healer?

This can range from knowing and living in your true power to learning to love yourself fully and without conditions.

While the answer looks different for everyone, the take away is to first understand the lesson you learned.

For me, and my past experiences it was about learning what it means to be in my power. That I am worthy just as I am. And while “going invisible” might have kept me safe in the past, being seen serves me now. To know that I am worthy just as I am.

Living your life on your terms is a movement.

You can live your life on your terms doing anything you want – you might just need to do things and change your perspective.

I Can Do ItAre you up for the challenge? Are you ready to step into creating the results you want and making an impact on this world?

You have to see the truth, especially the ugly truth about ourselves we often instinctively want to avoid, in order to create a change in your results.

Choose to be open and actively seek the truth. And realize even the bad stuff – the experiences we hate or the parts of ourselves we hide from others – were there for us to experience for a reason.

The Universe is conspiring in your favor. Always.

Schedule a no-cost consultation with Kelly Robbins, MA now.

Happy Copywriting!

The Power of Your Story … and why it belongs in your marketing

Why are you in the business you are in?
How did you get where you are today?

Your prospects want to know about you. Since the beginning of time, one of the most poweStory_KellyRobbinsrful ways to connect with people has been to share your story. In business we do this on our website, in talks we give, and during sales conversations.

Your personal story can be:

  • Inspiring. 
  • Motivational.
  • Show positive character traits.
  • Make you human and relatable.
  • Demonstrate your passion and enthusiasm for why you can help.

Your story isn’t necessarily about making a sale – it’s about making a connection, which is what comes first. It’s a part of what makes your business unique.

Here’s an example of how using your story can create a connection and differentiate your business from everyone else who is doing the same thing:

One of my copywriting students, Mabel, is rewriting a website for a security alarm company. Mabel is tasked with writing copy for a company that is not getting any leads from their site, has five video’s on the home page (one per page please) and is in a competition heavy industry.

The main reason this company is making no connection with visitors is they just list products. There is no story. WHY are they in this business? HOW are they unique from the other 20 companies that do the same thing? WHY should I trust you?

Sharing the founder’s story could be the differentiator here. Now, I don’t know his story – but I would bet there is one. People usually have a reason for getting into the business they do. It’s been in the family for generations, he was held at gunpoint and almost lost his life, or lost hundreds of thousands of dollars in merchandise in a robbery. He believes security is important because….

Sharing your personal journey in a way that adds value and demonstrates your expertise takes some well thought out planning and strategy to be successful.

There is a specific way to craft your story for marketing purposes.

How to craft your story:

  1. Here’s where I was
  2. Here are the obstacles I overcame/challenges I faced

              – Turning point               – Turning point               – Turning point

3. Here’s where I am

Here’s an example of how this looks with my personal journey:

  • I was working a secure corporate J-O-B, had a custom home and two beautiful girls (with a third coming soon).
  • Life was completely out of balance. I was sick to my stomach not being home with kids AND not feeling I was doing enough at work. I was also getting bored and started questioning my life. Was this really it? Continue climbing the corporate ladder where I didn’t really fit in? This can’t be me living my life on purpose…
  • So I quit my job and started a freelance copywriting business
  • 5 years later maxed out on time and income – created info products/onsite trainings. Biz up, then nose-dived. WHY????
  • I went through a Spiritual journey/personal development period. What does it mean “doing vs being” and how does that affect making money? I was learning how to overcome my obstacles.
  • Made 23K in one month when came back to work from healing period. I now coach and help other entrepreneurs to grow their business through my coaching/training.

The outline for this story is mine. Can you see how this shows why I do what I do?

You can create this same type of story about your journey and how it relates to you serving others today. Take some time to think through it today.

Need some help with your story?

Schedule a no-cost consultation with Kelly Robbins, MA now.

The 7 Phases Succesful Entrepreneurs Follow

Successful entrepreneurs recognize that business has its own speed and rhythm. Knowing which phase you are in your business growth, and when it’s appropriate to ebb and flow versus creating a focused change, is a practiced skill. Understanding the evolution of a business will help you be more resourceful when dealing with your own work flow and processes.

Read through these 7 phases and access yourself – what phase are you in today?

  1. Desire for change. Aware of unhappiness or uncomfortableness.
  2. Idea. Intuitive thoughts about what you want to do. Ideas percolate.
  3. Decision made on area of focus and what comes next. When starting a new business it may be the decision to become a copywriter, coach, massage therapist, etc.). Existing business this is the up-level decision and may include adding new services, expanding into new horizons, focus on change.
  4. Study “how” to move into this exciting new venture. Learn about processes. Read books. Take courses. Develop an intellectual understanding of what you will create. Understand key industry terms, may know industry leaders and success stories. Awareness of success stories and “I can do it belief” develops.
  5. Action. Start moving. Do what you can – might build business up to high five figures for new businesses. A time of adrenaline rush and high focus.
  6. Time to breathe and reflect. What worked and what didn’t? Take a break and reflect on what worked and what didn’t.
  7. Stuck feeling. Entrepreneurs will feel restless. Growth not as rapid. Frustration builds – confidence may sag.

Phase Chart

Where you are and how long have you been there is an important question to ask yourself. There are specific areas where many of us tend to stagnate simply because of fear, busy-ness or not knowing what steps to take to move forward on our path.

Signs to know it’s time to move forward with force rather than flow:

  1. You are getting bored
  2. You feel stuck
  3. Your income is stagnant or dropping (sometimes there is a dramatic change)
  4. Your self-talk says things like “I need more training in ___” or “I didn’t get the results I want because I’m not doing what she did”.

What to watch out for

It can be dangerous and fearful for people moving from step 4 to step 5 and people frequently stay in step 4 and never move forward. As a coach I see this as a dangerous place to stay too long. You are never going to be completely “ready” to start your business – you just have to start Cautionmoving and be OK making mistakes. If your legs feel like they weigh 500 pounds and you don’t know what to do first reach out for help — hire a coach.

The other place you have to watch is skipping step six. Step six a pivotal place to reach out for personal coaching and have someone point out to you exactly where you need to shift. Often at this point in your business there are a few minor shifts you can make that will have a huge impact on your revenues. It also may be the time for you to completely step up to that next phase of your growth and up-level to your next phase of business: a higher paying level of client, additional services, that book that’s been dying to get out of you….

Which takes you back to level one.

My point today is for you to take the time to honestly evaluate what part of the entrepreneurial path you are on and then to take the physical action steps (which might be picking up the phone, hiring a coach and not over thinking it) before your business starts to die. Because your business is either growing or dying – there is no in between. You can’t stand still.

Where are you and how fast do you want to move on?


The Truth About Why You Aren’t Making Money Copywriting

It’s frustrating running a business, enduring the long hours and multiple frustrations, and not making the money you know you can.

Why do some seem to effortlessly charge top of the industry rates and have a seamless flow of clients while you struggle?

I can tell you….

You aren’t making the money you desire because you are stopping somewhere. Because you aren’t doing the sales and marketing required to run a profitable business.

The question for you is why aren’t you marketing your business? What are some of the things holding you back, or causing you to procrastinate putting that press release together or calling that marketing executive and inviting her to lunch?

Do you find yourself busy and saying “I’ll do that tomorrow” when it comes to activities you don’t enjoy? Or finding some emergency pops up that HAS to be handled immediately, putting less pressing marketing tasks on the back burner?

The last several days we have been calling folks that registered to receive our 2013 Marketing Planning Guide. Many people we have spoken to downloaded it but never took the time to look at it let alone put it into action.

Why don’t we do something that we know is going to help us? All of us want to make more money. All of us want to serve more clients. All of us want to create a successful and prosperous business doing what we love.

So why don’t we do the one thing that we know will lead us to achieve these things?

Because doing something different feels uncomfortable.

In many ways, marketing your business is like working out. You know it’s good for you. You know you’ll feel good after you’re done. Ultimately you’ll lose weight, look better, feel better, workoutand live longer. So why doesn’t everyone work out when intellectually they know it’s good for them?

Because working out sucks at first and getting started is hard.

The fact is creating new habits takes discipline and overcoming your fears. You are putting yourself out there – other people may judge you (or even worse, you may judge yourself and compare yourself to others) and risk failing.

Plus, working out is hard! It’s not an easy and fun thing to do in the beginning. Once you get into the swing of things it becomes fun, but starting out it generally isn’t.

The same can be said for sales and marketing in your business.

It’s the beginning of February and you haven’t made any significant changes to your business or life in the first five weeks of the year. What’s going to have to happen for you to change?

The first step to changing behaviors is becoming aware of what needs to change and then understanding why we need to change a behavior or belief.

Let’s take a look at some of the reasons why we don’t do marketing.

  • “Marketing is expensive”
  • “Marketing is time consuming”
  • “Marketing doesn’t work”
  • “I tried marketing once and didn’t get any new business”
  • “Marketing is hard”
  • “I’m afraid”
  • “I’ve never done it before”
  • “I don’t know where to start”
  • “My business will grow naturally through word of mouth referrals”
  • “I don’t have 3 hours a day to devote to that”
  • “I’ve tried everything and nothing works. I can’t make money in this economy”
  • “I’m frozen and can’t move whenever I think of it”

None of these statements are accurate or support growth and change in your business.

Doing something different requires YOU to make a change. And if you can’t see what you need to change or simply don’t know where to start, I recommend you schedule a complementary marketing consultation with Kelly Robbins, MA, here:


Happy Copywriting!

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Kelly Robbins, MA