Coaching for copywriters and copy critiques

Special Report
Copywriting makes
the top 5 for 2007!
Get the full article

So you want to be
a copywriter?
~ Take The Quiz ~
See if you have
what it takes!

Want to be a successful copywriter and don't know where to start? Maybe you've been trying to build a client base for a couple months and haven't had good luck finding profitable clients. A business coach that runs a successful copywriting business could be just what you need. As your business coach I will teach you how to bring in profitable clients that you love to work with.

Hi, I'm Kelly Robbins. I'm a successful healthcare copywriter, marketing consultant and copywriting coach. And I'm here to help.

Some people contact me with copy they've already written and just want a second opinion on what's working and what's not. For that I offer a copywriting critique, which costs less than having me write the copy for you, but still gives you feedback from a seasoned professional on your copy.

Whether you need help getting your copywriting business off the ground or need a second opinion on copy you've written, you've come to the right place.

"I absolutely LOVE what you've done with your site .... it's a textbook example of what to do when creating a freelance copywriter's Web site!"

--Bob Bly, author, The Copywriter's Handbook
www.bly.com

Coaching for copywriters

Breaking into the copywriting field can be a daunting task. For some of us it means learning a new skill -- copywriting. For others it's marketing ourselves and our skills rather than a company we work for - building a business.

Running a business...gaining new clients...learning how much to charge...It can be hard to know where to start.

When I found the 10K Copywriter Program, I was totally stuck. I had been trying to make the copywriting thing work for 9 months. I was going in 30 different directions, but I was getting nowhere. And I felt overwhelmed by all the advice, programs, books, and courses out there for new copywriters.

One year later, I'm booked solid for the next month with copywriting projects, and I'm attracting at least one new client a week. More importantly, I've been consistently making $4,000 to $5,000 for the past six months, and I have fully transitioned out of my other job. It's so freeing to be working for myself and to be doing what I love. I still pinch myself every day and ask if this is for real!

Kelly's coaching has been a huge part of my success. All of the hard work in the world wouldn't have gotten me anywhere without her expert guidance, and the investment has more than paid for itself both financially and in terms of my long-term happiness and well being. The great thing about Kelly is that she's personally invested in my success, and she introduced me to client attracting strategies that are altogether absent in other books or courses. If you're looking for a copywriting or business coach, I can't recommend Kelly enough!

Thanks, Kelly!

Christine Anderson, Copywriter
www.sterlingwriter.com

I work as a field marketing manager for a leading global technology company. Email and web copywriting, (something I’d never done before), is a major part of my job. Earlier this year I ran an analysis of the hundreds of emails I’d written during the past 12 months. Although my emails consistently delivered double-digit open rates, my click-through and conversion rates were average at best. I knew I needed to improve the effectiveness of my copy, so I turned to the web where I found Kelly Robbins and The Copywriting Institute. After a discussion, Kelly fashioned a personal coaching plan where she provides feedback on copy for active projects. Specifically she’s helping me create:

- Customer-centric body copy
- Impactful headlines
- Stronger calls to action
- Powerful bullets and subheads

The sales people I support are thrilled! The higher click-through rate has resulted in an increase in the number of unique visitors to our website, and a higher percentage of prospects who engage their salesperson with a clear understanding of why they need our product. By improving my copywriting skill, Kelly has contributed value to my sales teams, my company, and our customers.

Yvonne Brandon
Manager, Small Business Marketing
Concur Technologies, Inc.
www.concur.com

I’d been considering a career transition for some time, but wasn’t sure how to make it happen. I’d done a lot of reading and taken a number of courses, but didn’t feel that I was making enough progress or getting traction. I heard an interview Kelly did and knew that I needed to contact her. At first I was a little worried about making the commitment, but I’m glad that I did. Since joining her 10K Copywriter Program, I’ve made great progress, and even got a chance to work on my first client project. The program offers a wide range of assignments that provide hands-on experience with the most in-demand copywriting projects: email campaigns, content marketing, websites, sales letters and much more. Best of all, Kelly reviews all the work and provides encouragement and helpful suggestions for improvement.

Another key aspect of the program is the emphasis on the business side – as in what you need to know to start out and grow your business – and Kelly’s coaching around finding your niche and taking the all-important next steps. Kelly has been very supportive and encouraging, while still nudging me to move beyond my comfort zone, as any good coach must do. Through my experiences in the 10K Copywriter Program, I’ve become more confident and motivated, and am well on my way to a successful copywriting career.
Thanks, Kelly!

Derek Walker

I had great writing skills and wanted to start my own copywriting/marketing consulting business, but I didn't know how to go about it. Then, one day while I was online, I came across Kelly Robbins and The Copywriting Institute. I quickly scheduled a phone consultation with Kelly and before the end of the call was convinced she could help me make my dreams a reality. Within a matter of months, Kelly's coaching has given me the tools and guidance to launch my pet marketing business! I am excited for the future of my company and I know I couldn't have done it without her help. Thanks Kelly!

Katie FitzGerald (The Pet Marketer)
www.ThePetMarketer.com

Kelly has been a tremendous support for me in building and marketing my business. She has helped me gain clarity, focus and a vision for my coaching business. Her support has been instrumental in helping me discover my ideal client and launch my new website From Brief to Thong.

Peggy Porter

That's where having a business coach with experience in your industry will help you save tons of time and money. Working with someone more experienced than yourself can help you literally save thousands of dollars and hours. I will teach you the system I used to build a copywriting business with a strong foundation. I'll teach you how to find the clients you love to work with -- and that love to work with you. I'll teach you to find a profitable niche to market yourself and inexpensive ways to get in front of your ideal clients.

If you're interested in quickly building your copywriting business, finding out who the right clients are for you, and making big money fast, contact Kelly today.

Copy Critique

A copy critique by expert copywriter Kelly Robbins could be just what you need to turn your good copy into great copy. To breathe new life into an old piece. To give yourself the confidence you've done a great job for a new client.

Many business owners use the copy critique to spruce up a piece they wrote themselves, or to find out why a sales letter isn't working. Newer copywriters use my copy critique to be sure what they're presenting to their client is the best it can be. Or you may just need an outsider's perspective that hasn't worked on it for several days in a row.

A copy critique includes a 1 to 1 ½ page analysis of your copy by Kelly Robbins herself. It will include things like what's working, what's not, and suggested areas of improvement. I will not rewrite the copy for you. I will give you an objective analysis of the piece.

Yes! I would like to have Kelly critique my copy!

Testimonials

Working with Kelly has been invaluable. She is precise in her thinking and demanding in results – exactly what is needed from a coach. Personally she has helped me re-focus and reevaluate my goals and plans for the future. I am thinking bigger and worker smarter because of her input and evaluations.

Tracy Weise, Principal, Weise Communications
www.weiseideas.com

I hired you to teach me to market my copywriting company. Well, you did such a dang good job coaching me that I have so much business I don't know what to do! In the month of June, I quoted over $15,000 in work. Isn't that amazing? And already this month (even with the holiday), I have 2 new inquiries and meetings set up this week. I guess it's not that shocking--I finally put into play everything you told me to do and, well, I'm making it happen for myself. Thanks for being such an awesome coach.

Michelle Salater
www.writtenbysumer.com

Kevin Doherty Kelly Robbins brings a tremendous wealth of knowledge and insight into her coaching method. She has the unique gift of being able to think like a marketing pro while maintaining a high degree of integrity. Kelly is able to share this gift with her coaching clients in a way that makes marketing seem easy. In particular, she excels at implementing effective marketing systems that easily promote growth and stability within a practice or business. Having used her services myself, I highly recommend her expertise.

Kevin Doherty, L.Ac.
www.buildyourdreampractice.net

Kelly had all the 'right stuff' for me at the right time! As I decided to get serious about becoming 'The Natural Health and Wellness' copywriter, Kelly guided me with specific steps that really moved me in the direction I want to go. She has expertise and experience, and a great way of casually coaching that works wonders for my procrastination.

I never felt pressured, but always felt supported and guided, and that works well for me! I got exactly what I wanted from Kelly's coaching, and consider her a valuable resource.

Thank you!

INGRID ZIRNIS JOHNSON
The Natural Health and Wellness Copywriter Laughing River Resources
www.LaughingRiverResources.com

For aspiring copywriters, Kelly Robbins makes it simple. No "secret" tricks -- just straightforward, one-foot-after-another, seasoned advice. Her relaxed, commonsense approach is rare these days, and most refreshing. If you want to connect not only with clients but also with your own marketing talents, Kelly can help you get there.

Nan Schweiger

Kelly Robbins' guidebook, "Identifying Your Dream Clients is Key to Your Success", and the professional expertise and insight Kelly shared with me during our consultation proved to be invaluable in helping me focus my time and energy on more profitable clients.

Jacqueline Simmons
www.thewritebusiness.com

Sign-up below to receive your FREE report: "6 Critical Things Every Copywriter MUST Know to Make High Profits Now