February 14th, 2008 by Kelly
While your ability to create complete, comprehensive sentences is important to writing successful copy, your understanding of psychology and selling techniques, as well as your ability to persuade through the written word are keys to success.
Here is the last mistake that many copywriters make when writing copy that can “kill” it:
Mistake #5: Telling and not showing.
Readers will believe you and want to learn more when you show them examples of how your services benefit them, rather than if you tell them. After all, why should they believe you - you are selling something to them.
Showing people how you can help them through examples, good testimonials, and demonstrations is much stronger than simply telling them what you can do.
Do you need help with your copywriting skills? Would you like to be part of a pool of copywriters that The Copywriting Institute outsources work to? The Copywriting Institute has a course for you – check it out at:
http://www.thecopywritinginstitute.com/learntheropes.html
Happy Copywriting!
Kelly Robbins
www.TheCopywritingInstitute.com
February 13th, 2008 by Kelly
Hi fellow copywriters,
I want to share this download with all of you from Oprah.
It’s a free download of Suze Orman’s new book Women and Money, Owning the Power to Control Your Destiny.
The book is available here about 1/2 way down the page. http://www2.oprah.com/tows/pastshows/200802/tows_past_20080213.jhtml
I think it will only be there 24 hours or so act now!
Enjoy!
Kelly Robbins
www.TheCopywritingInstitute.com
February 6th, 2008 by Kelly
Free Teleclass from The Copywriting Institute
“What a Successful Copywriter Looks Like” on February 12th 1pm MT.
Kelly will be interviewing and picking the brains of several successful copywriters and we’re going to learn from them how they got started writing freelance copy, what worked and what didn’t in their marketing efforts, and more!
On this call, the copywriters will answer the following questions:
- How did you get started in copywriting?
- What types of writing do you do?
- What would you say are the three most important things you did to skyrocket your business?
- What are some obstacles you encountered when beginning your business?
- How do you work past them?
- How do you get most of your clients?
- Do you target a niche?
- Do you have other ways of making passive income?
- What do you like most about writing copy or being a copywriter?
Register here: http://www.thecopywritinginstitute.com/successfulcopywriter.html
Happy Copywriting!
Kelly Robbins
www.TheCopywritingInstitute.com