July 29th, 2008 by Kelly
Your voice is the single most effective marketing tool you have. Many of us are comfortable using more traditional methods of marketing, which are generally impersonal and one-way. You mail sales letters or post cards. You have a web site. You run advertisements or articles prospects read. You have a newsletter or even a blog.
These are great marketing tools and I use them all, but they lack the intimacy you get when people hear your voice.
When I coach my clients I talk to them about contacting prospects in a variety of ways, and in particular touching as many of their prospects senses as they can. Most marketing - especially in the beginning stages of the sales process - involves sight and reading. Rarely smell, touch, taste, or hearing.
I have been very successful using the telephone to grow my business. I am not talking about cold-calling either. I’m talking about teaching people over the phone. Teleclasses or teleseminars.
While I love working from home and cozily working behind my computer, I learned early on that I closed more clients and had a more powerful impact on prospects when they heard me. I got out there and spoke in front of groups and traveled around a bit. But I found I could reach a broader audience in less time and spend less money by reaching out to groups of people over the phone.
Teleclasses allow for more interaction than a live class, and tend to be less formal. I find that some prospects are more relaxed and feel comfortable asking questions anonymously over the phone.
Over the next few weeks, we’ll be looking at the top eight benefits to growing your business by holding seminars or classes over the phone…stay tuned!
Happy Copywriting!
Kelly Robbins
www.TheCopywritingInstitute.com
