Copywriting and Business Building
Do it Yourself Tools
The Copywriter Institute is a place where writers, business owners and marketers can come together and learn. With resources ranging from free articles to one-on-one class and coaching, the copywriting institute’s entire purpose is it ensure YOUR success and continued growth.
Writing short, educational articles is an easy and free way to get your name in front of prospects. Yes, it’s easy, but only if you know some of the “insider secrets” to getting published.
Editors, whether at a large or small publication, have certain things they look for in articles. Do you know what those things are? And what’s the best way to approach an editor? The best way to present your article so it doesn’t get shot down before it’s even read?
This one-hour audio recording and accompanying worksheet covers eight mandatory things EVERY copywriter HAS to know in order to be successful. These eight things you’ve never heard anywhere else. These eight things are the 8 cornerstones to copywriting success.
A one-hour audio interview (MP3) with Valarie Johnson, an editor of several publications with Wiesner Media. She has a 16 year history as a writer and editor. On this audio she shares with us insider secrets to pitching queries and getting hired to write articles for magazines.
Learn specific tips for interviewing busy doctors who don’t understand, or care, about your marketing objectives. Techniques to develop smart, relevant questions for interviewing and how to quickly earn the respect of the doctors and other SME’s you interview. This book gives you the EXACT questions you should ask when interviewing to get the interviewee to relax and get the information you need in a timely manner.
There are thousands of copywriters out there tired and frustrated because they are not attracting clients. Or the clients they do attract don't have any money, don't pay on time, or even worse -- don't like the work they do. Don't be one of those unhappy and unprofitable copywriters! The relentless search for your next client can soon be over.
They key could be that you are not "talking" to the right person in your marketing materials. Or that you simply haven't identified your ideal client in order to attract them to you. After working with hundreds of copywriters and entrepreneurs, Kelly has put together this comprehensive guidebook to teach you techniques the great marketers of the world use to attract their perfect copywriting clients.
The first step in attracting your perfect client is knowing who they are. This guidebook walks you through a proven process to help you clearly "see" your perfect client - allowing you to begin the attraction process.
Perfect for the copywriter that is new to the marketing game, the “How To” series walks you through what you need to know to get started and guides you with who you will work with.
Each program includes a one hour audio and accompanying workbook
Click here to buy 5 audios and get the 6th FREE. Receive all 6 "how to" audios for only $49.75
How To Develop the Right Niche For You
We believe that attracting your ideal clients is easier and faster if you have a clear vision of who they are. Kelly walks you through a proven process for choosing a niche for your business that is highly profitable, that you are comfortable with, and that is most likely to work for YOU.
How to Get Your Web Site Started
If you don’t have a web site yet, you are missing a huge opportunity for attracting copywriting clients. Kelly walks us step-by-step through the process of creating a web site from scratch. Discover who you work with and more importantly, what questions to ask to ensure you get everything you need for now and your future growth.
How to Get Your Ezine Started
Discover the many benefits to having an ezine and how to determine if one is right for you. Kelly offers ideas on what to put in your ezine, why people subscribe and what they expect from you, and ends with some best practices and general management tips so you publish with minimal effort and great consistency.
How To Grow Your Ezine List
You’re ezine’s up and running, you’ve even published an issue or two. The next step is to get your target market to actually read it! Learn how to go from zero subscribers to thousands quickly and inexpensively.
How To Start Your Blog
Blogging -- one of the newest and least expensive healthcare marketing tools available today. Learn what a blog is and how to use one for marketing your copywriting business. Kelly provides guidance on starting a blog as well as shares best practices for making posts and getting more subscribers to both your blog and ezine.
How To Use Teleclasses to Grow Your Business
One of the most interactive and fun ways to get new clients is by leading a teleclass. Kelly teaches us the ins and outs of setting up a teleclass – both the mechanics of how to get the conference line and record the class as well as creating the content for the class itself.
 What You Need To Know To Write Your Own Marketing Materials and Make Tons of Money!
Even for the best marketers, writing your own marketing materials can be one of the most difficult things to do. In fact it can be downright painful. It was much harder for me to write my own web site and other marketing materials than anything I’ve done for clients. Our natural modesty and our inability to step away from our business and be objective all play a role in this. That and the fact that most of us don’t think we’re good writers. This 60 minutes teleclass and comprehensive workbook will guide you through developing ten different marketing methods; what you do and do not put in each. We discuss what role they play in your sales process.
People don't hire a copywriter because we are talented writers or because we love to help marketers grow their business. And people don't hire a copywriter because they love to talk about their business and how successful they are. People buy professional copywriting services because it's a solution to a problem they have. They hire you to write professional copy because they think you can help them solve a problem, or meet a need they have. If they don't have a problem...or a dream or a goal they have yet to achieve...they won't buy copywriting. Period.
The ability to create a large amount of need with prospective clients is what separates the super successful copywriters from the less successful copywriters.
I have spent the last several years working on this incredible system of helping copywriters learn to close sales easily and effortlessly by helping their prospects uncover the need for professional copywriting services. You'll learn step-by-step exactly what to do to easily convert 12 out of every 15 prospects you meet with into happy clients, without ever feeling uncomfortable closing or asking for the business...in 30 minutes or less. Find out how you can make a minimum of $1232.00 additional dollars each month with The Ultimate Business Growth System for Copywriters.
Wouldn’t it be great to have an experienced healthcare copywriter walk you through her copywriting process step-by-step? Learn the process the professionals use then writing powerful and persuasive healthcare copy. Once you’ve learned the unique healthcare copywriting trade secrets, you’ll be able to write copy faster, more accurately and with less stress than ever before.
Coaching for Copywriters
In this course you will get your copywriting business off the ground and put systems in place to attract high paying clients that love you! You’ll have homework, write your own marketing materials, learn what’s important to your target market and how you can best help them. You’ll learn how to get to know your ideal client, how to uncover what they need from a copywriter and how to get in front of them.
You’ll also learn what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. Develop marketing materials – like your web site, business cards, a sales letter (and get feedback on them from those that have done it successfully!) And you’ll create writing samples and learn how to get them published. Course also includes coaching and feedback on all assignments and written materials.
A hands-on copywriting class that will both train aspiring copywriters to write phenomenal copy (with my personal guidance and feedback) AND help businesses that need copywriting help but are having a difficult time finding qualified copywriters. Writing these assignments and getting feedback from me and my clients will without question make you an experienced, well-qualified copywriter ready to take on much larger and complex assignments with confidence and joy!
Marketing Foundation Package
It's my favorite program because it is all inclusive and covers ALL aspects of your marketing. Everything! We work together to strengthen what you've got and put systems in place for ongoing marketing - allowing you to work on your business and not stress (and procrastinate) about growing your business. This program includes six hours of telephone coaching, a thorough analysis of all your marketing communications, and help personalized help with your health care marketing plan. Foundation package also includes the following products; Marketing Your Healthcare Business, Attracting the Perfect Clients to Your Copywriting Business Guide, and Growing Your Business By Writing Articles and Publishing Them
Coaching for copywriters and copy critiques
Want to be a successful copywriter and don't know where to start? Maybe you've been trying to build a client base for a couple months and haven't had good luck finding profitable clients. A business coach that runs a successful copywriting business could be just what you need. As your business coach I will teach you how to bring in profitable clients that you love to work with.
One Hour Marketing Plan Review and Consult
Spend one hour with Kelly as you review your marketing plan with her and together create a strategic, doable marketing plan for you to double, even triple (you set the goal) your profits this year. We’ll discuss what’s working, what’s not, and things you can do to get your marketing efforts on track and producing revenue.
Email us today to schedule a phone consultation or call us at 303-460-0285 for help.
Individual Copywriting Classes
The copywriting classes at The Copywriting Institute provide you with both of these writing skills: Training on everything you need to do before you write, with tips on how and where to find the information you need. AND individual feedback on the copy you write – we don’t hold back! You keep writing until you get it right. Before you graduate from a class you’ve mastered the basic principles required to write a successful marketing and communications piece, giving you the confidence to write copy for yourself and your clients effectively.
Freelance Copywriter’s E-Coaching Program
Building a freelance copywriting business is not something you have to do alone. With the help of an experienced mentor, you can literally save years of struggle and effort and shave off thousands of dollars spent on wasted advertising and lost income because of inexperience and lack of know-how.
The e-coaching program at The Copywriting Institute offers an affordable, consistent coaching program to self-motivated copywriters searching for helping creating a business that reflects their true self and makes good money.
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