Copywriting and Business Building
Do it Yourself Tools
The Copywriter Institute is a place where writers, business owners and marketers can come together and learn. With resources ranging from free articles to one-on-one class and coaching, the copywriting institute’s entire purpose is it ensure YOUR success and continued growth.
People don't hire a copywriter because we are talented writers or because we love to help marketers grow their business. And people don't hire a copywriter because they love to talk about their business and how successful they are. People buy professional copywriting services because it's a solution to a problem they have. They hire you to write professional copy because they think you can help them solve a problem, or meet a need they have. If they don't have a problem...or a dream or a goal they have yet to achieve...they won't buy copywriting. Period.
The ability to create a large amount of need with prospective clients is what separates the super successful copywriters from the less successful copywriters.
I have spent the last several years working on this incredible system of helping copywriters learn to close sales easily and effortlessly by helping their prospects uncover the need for professional copywriting services. You'll learn step-by-step exactly what to do to easily convert 12 out of every 15 prospects you meet with into happy clients, without ever feeling uncomfortable closing or asking for the business...in 30 minutes or less. Find out how you can make a minimum of $1232.00 additional dollars each month with The Ultimate Business Growth System for Copywriters.
Freelance Copywriter’s E-Coaching Program
Building a freelance copywriting business is not something you have to do alone. With the help of an experienced mentor, you can literally save years of struggle and effort and shave off thousands of dollars spent on wasted advertising and lost income because of inexperience and lack of know-how.
The e-coaching program at The Copywriting Institute offers an affordable, consistent coaching program to self-motivated copywriters searching for helping creating a business that reflects their true self and makes good money.
A one-hour audio interview (MP3) with Valarie Johnson, an editor of several publications with Wiesner Media. She has a 16 year history as a writer and editor. On this audio she shares with us insider secrets to pitching queries and getting hired to write articles for magazines.
Learn specific tips for interviewing busy doctors who don’t understand, or care, about your marketing objectives. Techniques to develop smart, relevant questions for interviewing and how to quickly earn the respect of the doctors and other SME’s you interview. This book gives you the EXACT questions you should ask when interviewing to get the interviewee to relax and get the information you need in a timely manner.
There are thousands of copywriters out there tired and frustrated because they are not attracting clients. Or the clients they do attract don't have any money, don't pay on time, or even worse -- don't like the work they do. Don't be one of those unhappy and unprofitable copywriters! The relentless search for your next client can soon be over.
They key could be that you are not "talking" to the right person in your marketing materials. Or that you simply haven't identified your ideal client in order to attract them to you. After working with hundreds of copywriters and entrepreneurs, Kelly has put together this comprehensive guidebook to teach you techniques the great marketers of the world use to attract their perfect copywriting clients.
The first step in attracting your perfect client is knowing who they are. This guidebook walks you through a proven process to help you clearly "see" your perfect client - allowing you to begin the attraction process.
Copywriting Made Simple: 7 Steps to Creating Effective Marketing Materials
Even for the best marketers, writing your own marketing materials can be one of the most difficult things to do. In fact it can be downright painful. It was much harder for me to write my own web site and other marketing materials than anything I’ve done for clients. Our natural modesty and our inability to step away from our business and be objective all play a role in this. That and the fact that most of us don’t think we’re good writers. This 60 minutes teleclass and comprehensive workbook will guide you through developing ten different marketing methods; what you do and do not put in each. We discuss what role they play in your sales process.
Wouldn’t it be great to have an experienced healthcare copywriter walk you through her copywriting process step-by-step? Learn the process the professionals use then writing powerful and persuasive healthcare copy. Once you’ve learned the unique healthcare copywriting trade secrets, you’ll be able to write copy faster, more accurately and with less stress than ever before.
Coaching for Copywriters
In this program you will master both basic and mandatory copywriting skills in the top six highly in-demand and high paying copywriting markets. You’ll also implement your own marketing systems, create your own niche and learn best practices for marketing to them.
You’ll also learn what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. Develop marketing materials – like your web site, business cards, a sales letter (and get feedback on them from those that have done it successfully!) And you’ll create writing samples and learn how to get them published. Course also includes over six hours of personal coaching and custom feedback on all assignments and written materials.
Learn how to make 10K a month as a professional copywriter here
VIP day with Kelly
Spend a day with professional copywriter and CEO of The Copywriting Institute in her hometown of Denver, CO. Together we will review your copywriting business and implement a full fledged plan to increase your income and streamline processes in your business. Each client’s VIP day is customized because I don’t know what you need until I review your information.
Interested in learning more? Complete the Freelance Copywriting Discovery Package (a $99 value) for free! and schedule your personal review with Kelly Robbins, MA. today!
Coaching for copywriters and copy critiques
Want to be a successful copywriter and don't know where to start? Maybe you've been trying to build a client base for a couple months and haven't had good luck finding profitable clients. A business coach that runs a successful copywriting business could be just what you need. As your business coach I will teach you how to bring in profitable clients that you love to work with.
One Hour Marketing Plan Review and Consult
Spend one hour with Kelly as you review your marketing plan with her and together create a strategic, doable marketing plan for you to double, even triple (you set the goal) your profits this year. We’ll discuss what’s working, what’s not, and things you can do to get your marketing efforts on track and producing revenue.
Individual Copywriting Classes
The copywriting classes at The Copywriting Institute provide you with both of these writing skills: Training on everything you need to do before you write, with tips on how and where to find the information you need. AND individual feedback on the copy you write – we don’t hold back! You keep writing until you get it right. Before you graduate from a class you’ve mastered the basic principles required to write a successful marketing and communications piece, giving you the confidence to write copy for yourself and your clients effectively.
Want to find out if this program is right for you? Complete the Freelance Copywriting Discovery Package (a $99 value) for free!
See what steps YOU need to take NOW to move forward as a Professional Freelance Copywriter. You can also download this assessment here:
Be sure to schedule your personal review NOW so you are in Kelly's schedule by clicking here.
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