|
Published Every Tuesday
|
|
||||
|
A Message from KellyWelcome to The Copywriting Connection! This week's article reminds you that reading books or taking courses does not equal success. Taking action and having self-discipline equals success. Personal development and business growth go hand-in-hand. Just as you read this ezine each week to improve your copywriting and business development prowess, keep a watch on what specific, different actions you take from everything you learn. As a personal growth junkie myself, I think it's important you are conscious of the balance between learning and doing. Read the books, invest in your growth -- just be sure the actions you do are changing too. We had a long three day weekend in the U.S. My family had a one-night getaway at a hotel in the foothills with our kids and some friends. We attended a few parties on Sunday and shopped on Monday. We now have the soccer stuff all ready for our first game this weekend. To Madilynn's joy, she now owns a pair of pink soccer cleats. Go Broomfield Tigers! :) Happy Copywriting! Kelly
Applying what you learn to make changes happenI've seen dozens of them try and fail, try and fail, again and again. Entrepreneurs, marketers, healers, copywriters - it doesn't matter what they do; they are making the same mistakes repeatedly. The most common mistake I see is that they will spend hundreds and thousands of dollars on training and education, but they never take any action to CHANGE BEHAVIORS. Changing behaviors is what is going to change outcomes, not studying the behaviors. Want to make more money? Do something different. Reading a book doesn't count. Buying a "kit" that you never open doesn't count. Reading every book you can find on The Law of Attraction doesn't count. I'm not telling you don't read or to stop buying business development materials. Personal growth is imperative to your success. However, there has to come a time when you are done learning and ready to start DOING. Apply what you learn and take action. I would recommend that for every book you buy, or every class you get involved with, that you should challenge yourself to do ONE thing differently. Pick something that makes you uncomfortable and stretches you. Do something you wouldn't normally do - get out of that comfort zone! I've said this many times before and I know I'll say it again; there is one thing that is going to change your life and/or your business. It's discipline. Here's an exercise for you. Choose ONE thing you are going to do differently. Tell yourself you are going to do it and just do it. It sounds simple, and it is. YOU are in control of your own destiny, no one else. Don't make your "one thing" something huge and unrealistic, such as I am never going to eat chocolate again or I'm going to make 100 cold calls a day for the next month. Make your action something manageable. Have the discipline to do what you say you are going to do, even if you are only saying it to yourself. For example, tell yourself that you are going to post to your blog at least once a week. Or write a press release every month or every other month. Sit down right now and choose the one thing you are going to do differently to change the way you run your business (or your life). Reading a thousand books will not get you more success in your business. But can you imagine if you applied your learning and made one significant change in your actions every week or month. You will see significant changes in your outcomes as well. Guaranteed! © The Copywriting Connection. All Rights Reserved. Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.
Copywriters ChallengeWe challenge you to DO something different this week. You read the books and the ezines on business development. Taking action and having the discipline to follow through is mandatory in order to create change.
Word of the WeekThis week's word of the week is peradventure [pur-uhd-ven-cher]. Peradventure means chance, doubt, or uncertainty. Tools for your Successwww.ideamarketers.com/pr.cfm - Idea Marketers is a great resource for submitting articles, however just recently they have started to accept press release submissions as well. All you have to do is create a fr.ee writer's account. Special OfferBuild Your Copywriting Business In this course you will get your copywriting business off the ground and put systems in place to attract high paying clients that love you! You'll have homework, write your own marketing materials, learn what's important to your target market and how you can best help them. You'll learn how to get to know your ideal client, how to uncover what they need from a copywriter and how to get in front of them. You'll also learn what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. Develop marketing materials – like your web site, business cards, a sales letter (and get feedback on them from those that have done it successfully!) And you'll create writing samples and learn how to get them published. The course also includes coaching and feedback on all assignments and written materials. Read more about this class here: www.thecopywritinginstitute.com/buildyourbusiness.html Learn the Ropes Copywriting Class A hands-on copywriting class that will both train aspiring copywriters to write phenomenal copy (with my personal guidance and feedback) AND help businesses that need copywriting help but are having a difficult time finding qualified copywriters. Writing these assignments and getting feedback from me and my clients will without question make you an experienced, well-qualified copywriter ready to take on much larger and complex assignments with confidence and joy! Read more about this class here: www.thecopywritinginstitute.com/learntheropes.html All content is copyrighted© 2008 |
