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Welcome to The Copywriting Connection! This week we are taking a peek at that voice in your head that's filled with doubt and insecurity every time you pitch a client. You sell your copywriting services to help businesses grow -- shouldn't you be an example of a flourishing, highly profitable company yourself? This week's feature article delves into this common problem and looks at some ways to shut that negative voice up!
This week was an exciting week for me. I was featured in three major publications last month: ACA Today (American Chiropractic Association), The Doctor's Office and ChiroEco. I was interviewed for these magazines several months ago and they all came to fruition at the same time (kind of funny). What did I do to get this type of free publicity? Marketing, both online and off, on a consistent basis. Over the years I've compiled lists of places that worked, places that are inexpensive, and systems that leverage the most distribution from one article I write. What I do works. It's as simple as that. The thing is, as a busy copywriter and mother of three I don't have time to do it all by myself. We are now offering to do these same systems I use for you and your copywriting business. Contact me today at 303-460-0285 if you'd like to learn more about "The New Media Package" we're now offering for copywriters.
Making building your copywriting business easy than ever.
Do you sometimes feel like a hypocrite when you are talking about marketing to clients? As a copywriter you are positioning yourself as a copywriting and marketing pro. You put your name on the line so that you can help other companies grow their business – people hire you because you know what you are doing.
But, there is a little voice inside your head telling you what a hypocrite you are. That before you sell yourself as such an "expert", such a huge help for others, that you yourself should be wildly successful.
You may consult with clients on optimizing their website or growing their business by writing articles, distributing press releases, blogging, etc., but you rarely find time to practice these business building techniques yourself.
Is there a little voice inside you doubting your abilities and sabotaging your selling efforts? Intellectually you know marketing and copywriting. You read all the books and expert's ezines. You study the experts and know how to write copy; how to persuade, educate and inform readers. You can look at the flyers, brochures or websites that companies are using and see three things right off the bat you would do differently to improve them.
But when push comes to shove and it's you marketing your services, the confidence you've developed wanes and you pray they don't ask how much money you've made off your sales letters or web site.
First of all, don't let these self-sabotaging thoughts affect your confidence. You know how to write copy and help other businesses grow – be proud and confident of that fact.
Just because you don't practice what you preach doesn't mean you aren't right! Marketing, especially marketing without spending tens of thousands of dollars a month, takes discipline. Discipline involves creating effective business systems and outsourcing some of your needs.
One simple way to ease your conscious AND grow your business is to have someone else do the work for you. You write the marketing/copywriting articles and let someone with experience distribute them across the internet, through press releases and blogging, and consistent posting to your web site.
By letting someone else do the work, you're freeing up your time to write copy for clients, do more physically present marketing such as networking, speaking, and making in-person appointments, and relaxing confidently that the more mundane tasks of marketing your copywriting business are happening without your day-to-day involvement.
Call Kelly at 303-460-0285 if you're interested in learning more about our new service offering.
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We challenge you to take an honest look at what marketing you are doing. Consistently. Once in a while here and there doesn't cut it. Are you doing everything you know you should be doing? Is what you're doing working for you?
This week's word of the week is extirpate [ek-ster-peyt]. Extirpate means to remove or destroy totally; do away with; exterminate; to pull up by or as if by the roots; root up; to remove by surgery.
www.google.com/onlinebusiness - This site gives information on the top three services Google has that can help your business make more money.
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Here are a few of the things we'll cover in the freelance copywriting e-coaching program....
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