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The Copywriting Connection
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In This Issue:

June 24, 2008 - Vol. 17 Issue 4

ISSN# 1935-7273 - $197 Annually

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A Message from Kelly

Welcome to The Copywriting Connection! This week we are taking a look some tips to help you cultivate creativity in your business. These simple tasks will put you in a clearer mind to come up with ways to be creative. It is vital to your business (and your sanity!) that you take the time to take care of yourself.

I have a lot going on this week that I thought this article on creativity was important. Today I launched a holistic marketing product I've been working on for about six months with Acupuncturist Kevin Doherty. The kit itself helps practitioners in the holistic health industry (such as acupuncturists, chiropractors, massage therapists, energy workers, etc) learn to grow their business. We are teaching them the same systems that we talk about here for copywriters, but it's to a different field. As a copywriter, this is one example of how you can GROW to serve your clients in different ways other than writing copy. Be open to possibilities on how you can help THEM grow their business and make money without charging by the hour. Time does not equal money. You can check it out at www.PracticeEvolutionSuccessKit.com (I am still working on the sales page -- your ideas are appreciated).

I am being interviewed tonight by the founder of the University of Masters, Pamela Harper. You can listen in at 7:00pm MT, 6:00 PT, 9:00ET, by calling 712-451-6100 (753675#). You can also become a member of University of Masters for free (Even if you can't make the call, I recommend you check out UOM. It's a great resource!).

Happy Copywriting!

Kelly

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Cultivating Creativity in Your Business

Is being creative in your business really possible? One thing I have to make an effort to do is make myself slow down and find the time to let myself be creative. After finishing a large project I find myself running off to do the next thing rather than taking time to relax and think; to do some personal brainstorming. I'm not taking the time to stop and refocus my mind and my energy and it affects both my ability to focus and my ability to relax.  

I think that you need to foster creativity in yourself before there can be creativity in your professional life. You can enhance the creativity in your workplace by asking yourself questions like: How can I do things differently? Where can I make more money…with less effort? What if I did this instead? Where does asking these questions lead you?

There are many reasons why we don't have a creative flow in our lives. We have too many demands on us, we lack focus, or we just don't know what to do with the energy we have. It's good to know why we don't have a creative flow, but what can you do to cultivate creativity in your everyday life? 

Here are 5 tips to help you get started:

1. Make sure you set some time aside everyday to just think. To some, this may be meditation, for other just a quiet time to write things down and bring order to everything going on. Do this every day, and try not to save it until the end of the day when you are ready to pass out from exhaustion. Giving yourself this treat, which may be 10 or 15 minutes, maybe a half hour, is paramount to keeping your sanity. I listen to an audio CD of relaxing sounds and meditate.

2. Do something that's not related to work. Something that's interactive with other adults. Join an online book club, play tennis, meet some friends for coffee. We get so busy sometimes with our to-do lists that we don't allow time to just be and do something fun.

3. Take charge of your schedule. Develop routines so that time is not wasted. Plan time for work and play. Set aside time to spend on marketing; time to go to your child's baseball game, etc.

4. Make sure you take a vacation. You may be surprised at this, but many successful business owners get their "great ideas" while on vacation or relaxing. Your creativity may flow best in these situations. Plan your next trip now!

5. Get enough sleep. Make the time to rejuvenate yourself. You need energy and focus to be creative. Walking around with a fog around you will block the creative flow.

You never know where stimulation will come from. Keep your senses alert and take care of yourself. Allow your creativity to flow.

© The Copywriting Connection. All Rights Reserved.

Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.

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Copywriters Challenge

We challenge you to find time to relax and allow room for creativity in your life. Slow down and look for opportunities. Schedule time into your calendar for this each day if necessary.

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Word of the Week

This week's word of the week is machination [mak-uh-ney-shuhn]. Machination means the act of plotting; a crafty scheme or cunning design for the accomplishment of a sinister end.

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Tools for your Success

Meditation CD for Beginners By Kevin Doherty, L.Ac. - This is the perfect mediation CD and is designed for beginners. Get one for yourself, or think about buying them at a discount in bulk for selling in your business or to your clients - a great way to make additional income that's NOT based on your time.

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