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A Message from KellyWelcome to The Copywriting Connection! This week we are talking about taking your copywriting career to the next level. What is the next level for you and how do you know when you are ready for that next level? Read this week's feature article to discover the answers. We're getting into the summer routine here in my house and I find myself facing challenges I coach many new copywriters on – forcing myself to create the time to write! It's easy when the kids are in school and I have five hours straight to focus with no outside interruptions, but I realized yesterday I haven't "written" anything in a little while. It's easy to get into the unproductive rut of "running the business" and not taking time to work "on" the business. This means creating new products, courses, services, and strategic alliances and not just checking emails and covering the basics to keep things running. Discipline, discipline, discipline. That's what it boils down to. Here's to both of us having some! Happy Copywriting! Kelly
Copywriting - Taking it to the Next LevelMaking a living as a copywriter is a great profession. One of my favorite things is working with different clients and learning about their unique situations and brainstorming ways to help them. Some of my other favorite things -- choosing who I work with, having control of what type of copy I write (web sites, brochures, etc) and knowing I am ultimately in control of how much income I do or don't make. You are in control of your own destiny. After a few years of writing copy for clients, I realized there was a next step...writing copy for myself. Developing my own products and selling those was a natural evolution to my growth. By developing my own products, teaching classes and coaching, I was able to help others in a different way – while still maintaining control of my hours and income. I love writing copy and have no intention of stopping – however the types of copy I do write has evolved. I think as humans we naturally evolve and grow and follow different paths life takes us down. For me, this started with teaching teleclasses and adding coaching to my portfolio (my copywriting clients are in the healthcare industry) and then morphed into developing information products and services for these clients – for me a natural extension of writing marketing copy. As your copywriting career blossoms and you're confidence in your ability to both write copy and attract client's blooms, you too may look for that next step in your career. That next step for you will more than likely be different than my next step. One of my mentors, David Neagle, once said that opportunity always comes at a place above where you are. Be open and looking for that opportunity - it presents itself in different ways. © The Copywriting Connection. All Rights Reserved. Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.
Copywriters ChallengeWe challenge you to be open for new opportunities. What's the next step for you in your copywriting career? Larger clients? Bigger income? Your own products to sell? Word of the WeekThis week's word of the week is sesquipedalian [ses-kwi-pi-dey-lee-uhn]. Sesquipedalian means containing many syllables; a long word; long and ponderous; polysyllabic. Tools for your Successwww.copyright.cornell.edu/public_domain/- I was recently sent this resource and thought that it was beneficial for checking copyright usage. It is the Copyright Term and Public Domain January 2008 report from Cornell University.
Special OfferLearn The Ropes Copywriting Program Because of the program's success and the depth of hands-on learning for each topic, and the amount of copy students have been writing, we've decided to extend the time students have to complete the course from one year to two. Many of our students hold full-time jobs and have families and are finding one year is pushing it to write the ten full copywriting projects that are part of the curriculum. As we talk about in this week's feature article, taking action is a key to success and we put a one-year time limit on the course when we launched it last year because I see how success loves speed (and I want everyone that takes the course to succeed). In the course you'll master writing press releases, web sites, brochures, advertorials, short corporate articles, free reports and more! You can learn more about our Learn The Ropes Copywriting Course here www.thecopywritinginstitute.com/learntheropes.html All content is copyrighted© 2008 |
