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Welcome to The Copywriting Connection! This week we are discussing how to start an ezine on the right foot. You are subscribed to this ezine, so I know YOU read ezines – and odds are your prospects do too. The two ezines I have remain the number one way that I get repeat business. Both of my ezines are easy to produce each week, extremely inexpensive, and are fun too! This week I give you some "how to tips" to help you start your own ezine.
I'm back from Florida – sunburned, relaxed, and facing an enormous pile of dirty dishes and laundry to catch up on. Every year I look forward to seeing my friends and swapping stories -- comparing the very different lives we lead. I pride myself on not taking my laptop or checking emails when I'm gone so that I can truly relax and enjoy this time away from my everyday life. I almost brought work this time and can't tell you how glad I am I didn't. I didn't bring a thing and you know what – I still made several thousand dollars in the five days I was gone. Any copywriter can and should create a life like this – it's not something for a select handful. I can help YOU do this too! Just ask about my copywriting coaching services.
Check out our blog to see a few photos of me at the beach.
Interested in starting an electronic newsletter (ezine) but not sure where to start? I don't have to tell you the many benefits to having your own ezine – you're reading this one so I know you acknowledge the value. You probably also know that it's a great way to keep in touch with prospects and existing clients, with their permission; that writing articles and gathering content for each issue not only helps you learn your trade better, but allows you to teach and educate your target audience. And (the best of all) if you plan right, you can condense several articles into a product you can later sell and create passive income streams.
I know you know all these things. But what is holding you back from getting started with your own ezine? We all hesitate at times when we contemplate starting seemingly large projects that loom largely ahead of us. Projects that may be new to us or that we have no clue where to start. They might be so new that we aren't even sure what questions to ask to make informed decisions.
Well, let me help you out with that.
Here are ten questions to ask both yourself and the company that you host with to make sure you get exactly what you want with your ezine.
Hopefully some of these questions will put you in a place where starting your own ezine is not so intimidating. Sometimes it's a matter of knowing which questions to ask to get you more comfortable with the process.
If you'd like to learn more in-depth techniques for starting your own profit-making ezine, check out "how to start an ezine". It includes a one-hour audio of a teleclass Kelly taught and a comprehensive workbook to help you get started!
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We challenge you to investigate the different opportunities available for producing your own ezine. Is producing one right for you?
This week's word of the week is fledgeling [flej-ling]. Fledgeling means an inexperienced person; young, new, or inexperienced; any new participant in some activity; a young bird that has just fledged or become capable of flying
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