A Message from Kelly

Welcome to The Copywriting Connection! Are you frustrated because you tried to do something to promote your copywriting business and it flopped? GOOD! It's not good that you flopped, but the fact that it did flop means you tried which is 50% of getting to your goal. I can't tell you how many people tell me they have a copywriting business, but do absolutely nothing to promote themselves – then they get frustrated because they have no clients and can't make a living as a copywriter. Do something, anything, to attract clients every day. Read this week's feature article to learn more.

I spent this weekend (from 9:00am to 11:00pm Friday thru Sunday --- loooong days) at T. Harv Ecker's Millionaire Mind Intensive. I just finished his book, Secrets of the Millionaire Mind, for the second time and loved it. In his book he promotes this Millionaire Mind Intensive and I checked it out online on a whim. I was shocked and surprised to find it was here in Denver in two weeks. Of course I signed up! It was truly an amazing seminar; I recommend it for anyone striving for a "millionaire mind". My husband ended up not being able to attend and I brought my 14 year old with me on Saturday. SHE learned a lot and had a great time too. My entire family has been going around the house finding money and celebrating with each find a "success dance" and we've been giving each other high-five's and saying "YOU have a millionaire mind". It's very fun. If anyone was peeking through our windows they'd think we were nuts!

I believe that it's important to always be trying new things and learning. Everyone and everything on this planet is either growing and expanding or wilting and dying. Just like what we discuss in the feature article this week on doing something, for me attending the millionaire mind intensive was just that -- getting out of my comfort zone and learning from new and different people. Just doing it stretches you and forces you to grow. That is what I want for myself and one of the main reasons I founded The Copywriting Institute, to help people stretch themselves, learn and grow. To help people strive for more.

Happy Copywriting!

Kelly

Making Mistakes in Your Marketing? Good!
Just be sure you learn from them

We all make mistakes, both in our business and our personal lives. In fact, we skiers in Colorado often ask each other how much we fell. Because "if you didn't fall you're not trying hard enough" when skiing.

I think the same holds true in marketing.

Take chances – it's ok to make a mistake. Oftentimes it's the best way to learn.

I recently read The Million Dollar Consultant by Alan Weiss. Here is what he has to say about learning from setbacks:

"You win some and you lose some. The best baseball hitters are successful about one-third of the time. The best golfers win perhaps one of every 15 tournaments they enter. Abraham Lincoln lost more elections than he won. The finest salespeople probably close about two sales of every 10 legitimate meetings."

I find it's easy to see the mistakes you make and dwell on them. I see some people kicking themselves or their employees and spending weeks worrying about the consequences. Dwelling on the "what if's".

Weiss tells us "the key, of course, is not to make the same mistake twice. Whether you swing at a wild pitch, hit the tee shot into the water, lose the election through poor debating, or lose the sale through lack of preparation about the competition, the idea is to lessen the chances that the same cause will produce the same result the next time."

Finally Weiss states, "Don't shun setbacks. Learn from them. They are an intrinsic part of the work, so we might as well become proficient at dealing with them and capitalizing on lessons learned."

I couldn't have said it better myself.

Especially in marketing, it's important to try new things and pursue new ventures. If it doesn't work – stop doing it and try something else. If something is working – tweak it and see if you can get it to work better!

If you don't try, you fail no matter what. Especially when it comes to marketing your business.

© The Copywriting Connection. All Rights Reserved.

Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.

Copywriters Challenge

We challenge you to honestly look at what you are doing to market your business. If you are not as successful as you'd like, what are you going to do differently?

Word of the Week

This week's word of the week is bloviate [bloh-vee-eyt]. Bloviate means to speak or write at length in a pompous or boastful manner. Something we, as copywriters, never do.

Tools for your Success

Google's Webmaster Guidelines- Google provides some basic tips and guidelines for your webmaster to help you get your website ranked higher.

Special Offer

Our Build Your Copywriting Business Course is one of the most popular programs offered at The Copywriting Institute. The biggest reason for this is that it has successfully helped others build their copywriting business, and our hands on approach allows participants in the course to build the confidence they need to attract clients. Here's one example of how the course has helped one of our graduates:

After only three sessions, the course has already proved its value: I just landed a client for whom I am developing a direct mail marketing campaign.
~ Jeanne Davant

Special Subscriber discount for 2 weeks - $75 off
(installment options available)

Here's a summary of what's included in this course:

• 5 audio CDs of coaching calls with each lesson/assignment
• Create the foundation of your copywriting business in 5 easy to manage sections
• 6 CDs of interviews with business building experts – from marketing directors to experienced copywriters
• 5 - 30 minute coaching sessions one-on-one with Kelly – one for each lesson
• You have 9 months to complete the course - work on your own time frame.

Plus a 100% money back guarantee
Your success is our success!

FOR SUBSCRIBERS ONLY: SAVE $75 if you register before May 14th. Use coupon code: BYCB75 when checking out to apply your discount:
www.TheCopywritingInstitute.com/buildyourbusiness.html

All content is copyrighted© 2008
The Copywriting Institute
A Wholly Owned Subsidiary of A Marketing Connection, Inc.
All rights reserved
303-460-0285
support@thecopywritinginstitute.com