A Message from Kelly

Welcome to The Copywriting Connection! This week we are taking a look at how business/marketing coaching and copywriting complement each other and suggest a few ways to incorporate coaching into your copywriting business. The growing field of coaching is particularly easy to "add-on" to many businesses, it seems to suit copywriting particularly well. I added coaching to my copywriting business a few years ago and have literally added tens of thousands of dollars to my bottom line. Entrepreneurs and marketers are in dire need of marketing assistance and guidance. If you are comfortable talking with people and better yet like to teach, coaching may be the next frontier for you to conquer.

For those of you in the Denver area, my good friend Terri Levine, founder of The Coach Institute, is having a full-day coach training session at the Doubletree Hotel in Westminster. You can learn more here http://www.coachinstitute.com/certificationtrainingco.html

Happy Copywriting!

Kelly

How adding coaching to your copywriting business can add thousands of dollars to your income

Copywriters – you know that writing copy, helping other business sell their services, and helping them to educate their clients, is a fun and profitable way to make a living. Each new project is a different opportunity for us to stretch ourselves. A new opportunity for us to grow as individuals.

You know as well as anyone that copywriting is a skill – connecting with people through the written word is a unique talent most people don't posses skill, especially in a sales setting.

In addition to writing copy, coaching your clients on marketing and other ways to grow their business is a great way to complement your sales and marketing skills, AND earn additional income. Adding sales and marketing coaching to your portfolio of services is a great way to further help your clients and stretch yourself in yet another way.

How easy is it to offer coaching to your clients?

It’s easy! As you meet with and interview your current clients during copywriting projects, look for other ways you can help them. It may be in the form of a brainstorming session, help with a marketing plan or other future planning.

Another idea that works well is to package the coaching services with your copywriting pricing. You may even offer two different pricing options, one with coaching and one without.

However, not everyone has the skill set to coach. Coaching involves patience, creativity, and objectivity.

Not sure if you have the skills necessary to be a coach?

Invest in coach training or hire a coach for yourself and see how it works. Coaching is one of the fastest growing professions in the US for a reason – it works! Check out our coaching for copywriters at www.thecopywritinginstitute.com/writingcoaching.html

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Copywriters Challenge

We challenge you to look for opportunities to further help your clients. What other services can you add to your offerings?

Word of the Week

This week's word of the week is ratiocination [rash-ee-os-uh-ney-shuhn]. Ratiocination is the process of methodical logical reasoning; deductive reasoning.

Tools for your Success

www.pr.com/press-releases - After you have written your press release, make sure you get it out on the internet for more exposure. There are many press release directories to post to. PR.com is one of the more popular ones.

Special Offer

Not sure how to write a press release? The Copywriting Institute has just released a new course that teaches YOU to write your own press releases.

We believe people learn by doing - which is what you do in all our copywriting courses. When you're finished with the press release writing course, you'll be more than confident in your ability to write effective press releases for your practice, and know how to find something newsworthy in something that doesn't appear to be. You can enroll in the course here.

Who Should Take the Course?

• Aspiring copywriters
• Copywriters interested in learning to write specific pieces
• Marketing, Communications, and Human Resource employees that want to become better at specific mediums or add a new medium to their expertise
• Entrepreneurs
• Coaches, marketers and entrepreneurs interested in adding supplemental income to their business.

Register with the links below for some of our other courses:
Web sites
Advertorials
Brochures
Short, educational articles for corporate publications

Do they all sound great? Save yourself time and money by purchasing the entire 10 course class in bulk with our Learn the Ropes Copywriting Class here.

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