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A Message from KellyWelcome to The Copywriting Connection! Before embarking on any copywriting project it's important to roll up your sleeves and do some good old fashioned research to ensure you are prepared. We recommend you do this before you do any interviews or have a client meeting. This week we discuss some things to look for before you begin. What else is going on with copywriters these days? Stress about higher gas prices? Frustration over layoffs and budget cuts from clients? Copywriters don't despair, recessions or poor economic conditions can lead to an increase in outsourced work for contract writers. Stay positive, fine-tune your marketing systems, and don't accept excuses from yourself for lack of work. If you are struggling ask yourself "What can I do to change things?" If what you're doing isn't working – do something different. Happy Copywriting! Kelly
Do your research before writingBefore embarking on any copywriting project it's important to roll up your sleeves and do some good old fashioned research. Start by getting on the internet and reading as much information as you can for the topic you're writing on and your client. No matter what industry you are writing for, research is something that may need to be done several times before you've completed the project; so be prepared to dig in. Ideally you will want to begin researching your topic BEFORE you meet with your client or department head to prepare you for the meeting. If you've done your homework ahead of time, you will have a better idea of what is going on in the industry, and are more likely to understand complicated topics. So how do you begin your research? Here are some tips to note:
Here's a bonus tip: Go to Google and click on "news" above the top menu. This will take you to the Google news main page. Type in the topic you'll be writing about and recent news articles will come up. Doing this before your initial interview with your client will quickly get you up-to-date on current trends in their industry. And it may also give you some insight into what they've been up to. Look at what the press has already said about the topic, what's changed (why they've hired you) and what their competitors are saying or doing on the topic. I recommend you jot down notes on the key words you use to save time. Later, as you begin writing, you may come up with new words to research and you'll save yourself tons of time by having a list of what you've already done. You'll also need to do some specific research on the competition. To read more about how to analyze your competition, check out Analyzing Your Competition. © The Copywriting Connection. All Rights Reserved. Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.
Copywriters ChallengeWe challenge you to do your homework before you meet with clients. Even if it's a phone call you are returning, Google them and learn what they are about before you return the call. Word of the WeekThis week's word of the week is garrulous [gar-uh-luhs]. Garrulous means excessively talkative in a rambling, roundabout manner, especially about trivial matters. Tools for your SuccessGoogle News - Search and browse 4,500 news sources and register for news alerts. This tool will come in handy when you need to do research before your copywriting projects. If you have any other great resources you'd like us to share with everyone, let us know and we'll check it out. rachel@thecopywritinginstitute.com
If you're interested in creating a life like mine; balanced, abundant, and with freedom and flexibility, I've created a business building class to help you - aspiring copywriters – get your business off the ground, learn who you want to work with, put your marketing systems in place, and start generating high-paying clients right away. How does the class work? You'll discover what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. Develop marketing materials - like your web site, business cards, a sales letter, free giveaway (and get feedback on them from someone who has done it successfully!) And you'll create writing samples and learn how to get them published in places your target market reads. PLUS this course also includes one-on-one coaching and feedback on all assignments and written materials. The best part is you receive great tools and one-on-one instruction and mentoring from The Copywriting Institute founder Kelly Robbins. Plus for one week only, receive two fr*ee bonuses valued at $399.75 when you enroll. Read more here. In The Build Your Business Copywriting Class you will...
This isn't your traditional copywriting class. You're going to get your hands dirty and get your business off the ground. You'll develop your marketing materials and create articles for publication - plus we'll teach you how to get in front of the right person at the publications you want to write for. You'll have a clear vision of your business and how it will run and who you will market to. I was attracted to Kelly Robbins' copywriting telecourse because of her outstanding reputation in the health care industry. I needed to develop a strong plan for my business....After only three sessions, the course has already proved its value: I just landed a client for whom I am developing a direct mail marketing campaign. Enroll now and receive 2 additional bonuses valued at $399.75! Bonus 1: "How to" marketing basics: Perfect for the copywriter that is new to the marketing game, the "How To" series walks you step-by-step through the process of implementing the marketing basics for your business. Discover "How to" start an ezine, grow your list, blog, do a teleseminar series and more! Each "how to" guide includes a one-hour audio and instruction guide. There are 6 "How to" guides in all. Bonus 2: Improve your copywriting skill set one medium at a time. Choose from one of our copywriting skills courses: Learn to Write Website Content; Advertorials; Short Educational Corporate Articles; or Copy for Brochures. Each course offers instruction and personalized feedback. You write the copy – we teach you new ways to write it better. We believe the best way to learn is to do – if you've been wanting to learn a new skill and bring extra income to your business, adding another skill set is the best way to build confidence and expertise! ACT NOW! This offer is good for one week only - now through April 7th! Register Here Now: www.thecopywritinginstitute.com/buildyourbusiness.html All content is copyrighted© 2008 |
