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A Message from KellyWelcome to The Copywriting Connection! This week we are talking about how being involved in your community is important as a business owner. It doesn't matter how large or small your business is, community involvement introduces you to new people, demonstrates your position as a leader, and is a positive thing to do for yourself...not to mention others in the community. As this week's article discusses, there are many ways to get involved in your community. Just like there is a NEED in the community for citizens to help, you must create a NEED in prospects for your copywriting services. I developed the Ultimate Enrollment System for Copywriters to help copywriters create that need with prospects before they do any sort of free consultation. What I didn't mention was the Ultimate Enrollment System for Copywriters also comes with 25 different ways to prospect for clients. These 25 ways are nontraditional, inexpensive ways to meet copywriting prospects and differentiate yourself from the dozens of other copywriters competing for your business. Check it out at www.thecopywritinginstitute.com/uesforcopywriters.html. I bring this up because many of these 25 ways get you out in the community doing different things. You need to think differently and take different actions if you want different results. Action = Change. Happy Copywriting! Kelly
Your Copywriting Business and Your Involvement in Your CommunityIt's natural for freelance copywriters to want to help others businesses grow. It's why we do what we do. To some of us that means growing our businesses so we can reach more people. The way we do that is through marketing. Over the years I've written at least once about many marketing methods most businesses use; web sites, sales letters, post cards, blogs, referrals, patient retention, public relations, networking, word of mouth marketing and more. There is one, more non-tangible aspect to marketing that is worth discussing. Your involvement in your community. Even more so, your position as a leader in your community. I am not recommending you get involved in your community just to market your business. There are many more rewards in life besides that. Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for you workaholics among us). Many businesses "get involved" by joining and being active in their local chamber of commerce or other business association. I do these things and I believe they are very important to your business success and personal growth. What I am talking about is more than that. I am going to ask you to stretch a little bit here and add to that involvement. I am asking you to do this by searching for a way to help your community that is not altruistic in nature. Find something to do that you get absolutely no business benefit from. A way to contribute that is one hundred percent YOU giving and where you don't expect anything in return. What does this have to do with marketing you may be asking. Spending time and energy on non-business related tasks may at first seem detrimental to your time management challenges. There is always more work to do and not enough time to do it. Frankly that will never go away. Besides feeling great about yourself for being a good human being, you are sending out a positive energy of giving to the Universe. You must give to receive. For those of you following the Law of Attraction, doing with absolutely no expectation of receiving will allow you to attract more of what you want. Both in your business and your life. Only you can take action to make that happen. © The Copywriting Connection. All Rights Reserved. Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.
Copywriters ChallengeWe challenge you to find one way to get involved in your community. Is there something you've always wanted to do but haven't? Try it once and see how you feel. Word of the WeekThis week's word of the week is surreptitious [sur-uhp-tish-uhs]. Surreptitious means stealthy; secretive; sneaky; underhanded; obtained, done, made, etc., by stealth; secret or unauthorized behavior; acting in a sneaky way. Thieves are an example of someone who is surreptitious. Tools for your SuccessThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It If you have any other great resources you'd like us to share with everyone, let us know and we'll check it out. rachel@thecopywritinginstitute.com
People don't hire a copywriter because we are talented writers or because we love to help marketers grow their business. And people don't hire a copywriter because they love to talk about their business and how successful they are. People buy professional copywriting services because it's a solution to a problem they have. They hire you to write professional copy because they think you can help them solve a problem, or meet a need they have. If they don't have a problem...or a dream or a goal they have yet to achieve...they won't buy copywriting. Period. The ability to create a large amount of need with prospective clients is what separates the super successful copywriters from the less successful copywriters. I have spent the last several years working on this incredible system of helping copywriters learn to close sales easily and effortlessly by helping their prospects uncover the need for professional copywriting services. You'll learn step-by-step exactly what to do to easily convert 12 out of every 15 prospects you meet with into happy clients, without ever feeling uncomfortable closing or asking for the business...in 30 minutes or less. Find out how you can make a minimum of $1232.00 additional dollars each month with The Ultimate Business Growth System for Copywriters. All content is copyrighted© 2008 |
- Michael Gerber's E-Myth Point of View provides those typically enslaved by a business with a way out of what he calls "the tyranny of routine." Dragging down the owner's entrepreneurial spirit, this tyranny is the dull, repetitive work Michael Gerber refers to as doing-it, doing-it, doing-it. The E-Myth powerfully describes how to rise above that tyranny of routine to build a flourishing, exciting, innovative business.