A Message from Kelly

Welcome to The Copywriting Connection! Would you rather read about the positive things that will happen to you next week or the negative? Like a sculpture, when you are creating copy you have the opportunity to choose either a positive or negative tone for your piece. Is it better to write about the positive outcomes possible or the negative outcomes? Will one sell more than the other? This week's feature article discusses the why's of the answer - it may not be what you are expecting.

Freelance copywriters...What do you do to attract copywriting clients? Once a prospective client calls you what do you do? Do you offer prospects a free consultation or a free copywriting analysis of their current marketing? As a copywriter, and a coach, I want to tell you that giving away free consultations does not work! I see many of you doing this and I beg you to stop!

You talk to your prospect and tell them what you see wrong and how you can help them. You sell them on your experience and other expertise. The problem is that nine out of ten times you don't get the sale. You feel uncomfortable because you feel like you're selling, the client doesn't buy because they're not sold on the fact they need your services to be successful. You're not selling because you didn't create a NEED for your services before you talked to the prospect.

We've developed an easy, non-salsey way for you to create a need before you even start talking to prospects. It's called the Ultimate Enrollment System for Copywriters. If you've been searching for a way to show your clients that improved copy and stronger marketing materials will help them achieve their business and life goals, this system is for you.

Happy Copywriting!

Kelly

The Power of Positive Thought in Your Copy

Everywhere I go there's talk of a slowing in the economy. A looming recession. Record high foreclosures. Gas prices rapidly rising to record highs.

Yuck. Who wants to listen to that depressing news?

That's not the experience I've been having the last few months, and I certainly don't want it to be. I want to think about the great new clients I've had and the fun copy I've written. I want to think about all the new copywriters we're training and the great lives they are creating for themselves.

I believe your clients don't want to hear that negative news either. I believe that every person on this planet desires good things, not bad – instead they want and strive for better things in their life. It may be a better job, more money, new clothes, or rich foods. People strive for more and when everywhere you turn there is negative news, positive news catches their eye.

Ultimately we all strive for more in life. More makes us feel good. More is positive and inspires positive, proactive action.

Think about it this way. Everything in this world is either expanding or contracting. Businesses either grow or shrink. Trees are either growing or dying. The soil under your feet is expanding or contracting with the weather. Your mind, your health, your life is either expanding or contracting. The very fact that you are reading this article is an example of you expanding your knowledge.

Which feeeeels better to you; expansion or contraction? When you are doing or learning something new (expanding) how do you feel? Optimistic?

I ask you to keep this in mind when you write copy. What would readers rather hear about, opportunities for expansion such as making more money, or, the threat of contraction – losing money? Which is more likely to make them feel optimistic about themselves and their future?

I believe people are naturally attracted to positive outcomes. It is a natural part of human nature to want to expand and grow. Use that in your copy, not threats or worry.

When presented with the opportunity to write about a topic, take the road of expansion rather than the road of contraction. It feels good, humans are naturally attracted to it, and it opens the door for more expansion for all of us.

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Copywriters Challenge

We challenge you to, when faced with a choice, always chose the positive angle over the negative. Remember, human beings strive for expansion, not contraction in their lives and businesses.

Word of the Week

This week's word of the week is efficacy [ef-i-kuh-see]. Efficacy means the capacity for producing a desired result or effect; effectiveness. An example of efficacy in a sentence is: The study compared the efficacy of the new vaccine.

Tools for your Success

Online Image Optimizer - Are your pictures taking forever to load on your site? This fr ee Image Optimizer allows you to optimize your .gifs, .jpgs, and .pngs so that your images load faster. And you can also use it to convert a .gif to a .jpg, .jpg to a .gif etc.

If you have any other great resources you'd like us to share with everyone, let us know and we'll check it out. rachel@thecopywritinginstitute.com

Special Offer

People don't hire a copywriter because we are talented writers or because we love to help marketers grow their business. And people don't hire a copywriter because they love to talk about their business and how successful they are. People buy professional copywriting services because it's a solution to a problem they have. They hire you to write professional copy because they think you can help them solve a problem, or meet a need they have. If they don't have a problem...or a dream or a goal they have yet to achieve...they won't buy copywriting. Period.

The ability to create a large amount of need with prospective clients is what separates the super successful copywriters from the less successful copywriters.

I have spent the last several years working on this incredible system of helping copywriters learn to close sales easily and effortlessly by helping their prospects uncover the need for professional copywriting services. You'll learn step-by-step exactly what to do to easily convert 12 out of every 15 prospects you meet with into happy clients, without ever feeling uncomfortable closing or asking for the business...in 30 minutes or less. Find out how you can make a minimum of $1232.00 additional dollars each month with The Ultimate Business Growth System for Copywriters.

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