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A Message from KellyWelcome to The Copywriting Connection! This week we ask you to look at what business you are in. The answer may surprise you. Only a few hours left: Join our fr*ee teleseminar today at 1pm MT and discover how successful copywriters started their freelance copywriting business from scratch. Kelly Robbins, freelance copywriter and founder of The Copywriting Institute, will be interviewing several copywriters. You'll discover how they got started, what techniques helped skyrocket them to success, what doesn't work for them, and tons more! Sign-up for the teleseminar today at: www.thecopywritinginstitute.com/successfulcopywriter.htmlHappy Copywriting! Kelly
What business are you in?Think about this question clearly for a minute. What business are you in? Are you in the chiropractic business? The selling plumbing supplies business? The architecture business? The copywriting business? I bet most of you answered something similar to this. But I want to challenge your assumptions. Are you really in the holistic health business? Am I really in the copywriting business? I know I work hard to be the best copywriter and marketer I can be, and I'm sure you do too. But is that going to pay my bills every month? Being the best is great, but if nobody knows about me, what good does that do anybody—especially all the people I can help? So again, am I in the copywriting business? No I am not. I am in the business of marketing copywriting services. Of marketing marketing services. I may be the best marketer on the planet, but nobody is going to know about it and I’m not going to help anyone’s business grow if they don’t know about me and how I can help them. You are in the business of marketing whatever it is you do. You are in the business of marketing your reiki services. Not the reiki business. I once worked on a web site for a group of doctors. It was a very large group and I interviewed about ten of the top doctors in the organization. One of them told me something that I never forgot. He said he works with hundreds of doctors and some (not all) of the doctors that the people/patients love — the doc’s that get a lot of referrals — are not necessarily the best doctors in the community. These doctors are popular because they are active members of the community and they are well liked. He said that some of the very best doctors are not necessarily the busiest doctors because patients don’t like them. They are more introverted, don’t market or get involved in the community, and because of their demeanor are not recognized as being a great doctor. That truth can apply to any industry. I bet you even know some people like that (not you of course). The point is that you need to market yourself and your organization no matter what it is you do. It is important to be good at what you do, absolutely. But there may be a lot of mediocre copywriters or nutritionists out there helping more clients and making more money simply because they spend more time marketing themselves. You are in the business of marketing. Period. © The Copywriting Connection. All Rights Reserved. Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.
Copywriters ChallengeWe challenge you to look at the way you run your business differently. Are you a marketer? What do you have to change to see yourself that way? Word of the WeekThis week's word of the week is cataclysm [kat-uh-kliz-uhm]. A cataclysm is a violent upheaval that causes great destruction or brings about a fundamental change - especially one of a social or political nature, a violent and sudden change in the earth's surface, or a devastating flood. Tools for your Successwww.jotform.com - Jot form is a fr*ee way to set up a simple contact web form on your site, and it hides your email address so spammers can't see it on your contact form. It's user friendly and effective. If you have any other great resources you'd like us to share with everyone, let us know and we'll check it out. rachel@thecopywritinginstitute.com
Build Your Copywriting Business Course - Get started for only $260 down. In this course you will get your copywriting business off the ground and put systems in place to attract high paying clients! You'll have homework, write your own marketing materials, learn what's important to your target market and how you can best help them. You'll learn how to get to know your ideal client, how to uncover what they need from a copywriter and how to get in front of them. You'll also learn what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. Develop marketing materials – like your web site, business cards, a sales letter (and get feedback on them from those that have done it successfully!) And you'll create writing samples and learn how to get them published. Course also includes coaching and feedback on all assignments and written materials. www.thecopywritinginstitute.com/buildyourbusiness.html All content is copyrighted© 2008 |
