A Message from Kelly

Welcome to The Copywriting Connection! Being "The best" that you can be means continuously learning and growing. The best are always learning about industry trends and best practices and looking for the best and most efficient ways to run their business or department. On that note I put together a list of inexpensive and alternative ways for you to keep growing and educating yourself.

I spent last week at a wealth building conference with David Neagle in Las Vegas. It was by far the most powerful, transformational experience I've ever had. David is a powerful speaker, has great insight, and got all of the entrepreneurs in attendance WAY out of our comfort zone and stretched the box we surround ourselves with. I recommend all of you sign up for his ezine at a very minimum. Make attending his next conference in June the one thing you do this year.

Happy Copywriting!

Kelly

Continuing Your Education When You're Self Employed

How does the self-employed stay on "the cutting edge"? How do you keep yourself trained on the latest and greatest? Not only does the self-employed freelance copywriter need to train themselves on their industry, they also need to stay knowledgeable about business models and trends as well.

But where can you go to get continuing education? I'm not talking about getting a degree here. You probably don't have time for that. However, not having the luxury of a corporate office to reimburse you can be expensive, and may make continuing education prohibitive for many people. When I worked in corporate America I was paid to attend classes, not to mention the training I received from the company itself.

The costs of training myself are doubled because I am self-employed. I first have to pay for the training, and second I can't work when I'm being trained so I lose money there too.

Licensing requirements call for continued training in certain industries, like real estate. So many annual hours of continuing education are mandatory to retain licensing. Me, I just want to provide the best I can for my customers. And in order to give customers the best of me, I need to know what is going on in my industry (healthcare). And that involves constant training. What are some options that don't require a large amount of my time and money, but allow me to continue my education?

• Industry Accreditation. Many industries have their own accreditation programs. These are usually industry specific and specialized to a particular association...everything ranging from marketing to landscape contracting. Depending on the accreditation, it may be that only others in your industry recognize the accomplishment of achieving the accreditation, but if continuing your education is at the forefront of your mind, this may be the best place to start. The cost will vary from industry to industry, but is generally less time and money than a degree from a university.

• Association meetings. Less formal than accreditation, industry associations have monthly meetings and seminars, oftentimes with speakers from around the country that can train you in their areas of expertise. Attending these meetings is also a great opportunity for you to network and co-mingle with others in your field. Attending national conferences, even if they are out of town, can be worth the lost income if the speakers are relevant to your field. Many industry associations also publish monthly newsletters or magazines that provide you with in-depth articles on topics related to your field.

• Attend Chamber of Commerce meetings/seminars. Chamber of Commerce meetings allow you to keep up on business related topics, ones that aren't necessarily related to your specific field but are needed to run your business. Usually you can attend seminars during your lunch hour or at a breakfast meeting before work, so the loss of income is negligible. I find attending Chamber of Commerce meetings a great way to learn a little bit about a new topic, without having to outlay a large amount of my time or money. If interested, you can talk to the speaker about their topic in greater detail later.

• Vendor training. Another great way to keep you up to date on what's new in your niche's industry. The data provided by the vendor may be skewed to suit their individual needs, but you can still see what is out there, keep on top of trends, and perhaps see what is coming in the future. All of which allows you to better serve your customers, and keep yourself educated.

• Participate in e-mail discussion lists. One of the most difficult things about working alone is that there is no one sitting next to you to ask a question, or get feedback on an idea. Having an e-mail discussion list you can turn to for help is invaluable. Most are free, or have a nominal charge to join. However, one big disadvantage is that you have to listen to everybody else banter on about topics that may not interest you. But in my opinion the advantages far outweigh the disadvantages when you are in a jam and have no one to turn to for help. Plus, you may learn a thing or two by listening to everyone else's problems.

Reading general business books, in addition to books in your niche, knowing where you can go to ask questions and get answers and keeping yourself ahead of your competitors is a key to being successful when you are self-employed. Always be on the lookout for an opportunity to learn something about your niche without forking out a lot of dough! You never know where you may find it.

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Copywriters Challenge

I challenge you to always be on the lookout for opportunities to grow both your self and your business. Attending seminars like David Neagle's (that I just went to) is a great example of one way to do this.

Word of the Week

This week's word of the week is ascetic [uh-set-ik]. Ascetic is a person who dedicates his or her life to a pursuit of contemplative ideals and practices extreme self-denial or self-mortification for religious reasons; a person who leads an austerely simple life, especially one who abstains from the normal pleasures of life or denies himself or herself material satisfaction; exceedingly strict or severe in religious exercises or self-mortification. An example of this type of person would be a monk in the early Christian church.

Tools for your Success

http://www.skype.com/download/. This very popular software is easy to use and fr ee to download. This program allows you to make fr ee calls to anyone else who has Skype. It works through your computer and all you need is a microphone and speakers. You can even call land lines and mobile phones at really cheap per minute rates.

If you have any other great resources you'd like us to share with everyone, let us know and we'll check it out. rachel@thecopywritinginstitute.com

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