A Message from Kelly

Welcome to The Copywriting Connection! Like me, I'm sure many of you are in the midst of keeping your New Years resolutions. The first week of the new year has passed and the struggle is starting to set in. In this week's feature article we talk about making change in your life. Whether it's gaining more clients in your copywriting business or having more positive encounters with your significant other, change is often a challenge. My intention is that the three tips we discuss this week will help. For more in-depth discussion on this topic you can also listen to my podcast The Sounds of Copywriting too.

This week I also want to let you know about a special offer a friend of mine, Terri Levine, has made. She is offering to wave the $2600 fee for her full-day coaching for the soul seminar for subscribers to The Copywriting Connection. Coaching clients is a great add-on for copywriters. In fact, I make just as much coaching as I do writing actual copy! It's very rewarding and profitable addition to your business. You can learn more about the event and register here

Finally, this week we want to welcome all the new students in our build your copywriting business class! Choosing your niche, creating your web site, developing marketing materials, creating marketing systems – these are the fundamental building blocks to creating a strong and profitable copywriting business – and our business building class coaches and guides you through the entire process! Get more details on how to get copywriting clients here.

Happy Copywriting!

Kelly

Three tips for making positive change in your life

Are you sick of the status quo? Perhaps you are unhappy with your job...still.
Maybe your copywriting business hasn't grown as fast as you expected. Or maybe you don't have the relationship you always dreamed of with your spouse or significant other.

If you've experienced the same problems repeatedly, or for a long period of time, know that you have to do something different if you want to get a different result. Don't spend your energy thinking about what your spouse should do differently, or what your clients should do differently. Ask yourself "What can I do differently?"

If you are serious about creating change in your business or personal life, here are three specific things YOU can do:

1. Move Faster. I've heard several experts say that success loves speed. Joe Vitale, contributor to The Secret and a Law of Attraction expert, tells us that money loves speed. If you are not experiencing the success or prosperity you desire, I suggest you move faster. If you have an idea you can think about it and plan to take action. Before you know it weeks, months, even years have passed. If you have an idea to start a business or do a new marketing promotion go ahead and plan for it – a little bit. And do it. Do you feel like you are already moving fast? Trust me, you can always move faster. Creating positive change is all about energy and moving your energy. The faster it moves the more things happen.

2. Stay out of your comfort zone. If you're comfortable, chances are you're not changing. Comfortable feels good; it's safe. But comfortable doesn't bring about change – it brings the same results. I suggest from the bottom of my heart, that if you do want a different result and you have an idea to get that result, just jump in and do it.
   
   Many times people don't get out of their comfort zone because they are afraid to fail. It's OK to fail. Failure is how you get ahead in life. Ask most successful people – they tell you they are just like anybody else. They just failed 10 times before they had their big success. You are only seeing their success because that's all that matters. No one cares or remembers the mistakes.

3. Determine that your word is law – It all boils down to discipline. Most of us pride ourselves on our honor and our ability to keep our word to anyone else. That is a good thing and very noble. But let me ask you an even more important question…do you keep your word to yourself? Do you make yourself promises all the time that are impossible to keep (even though they are well intentioned?). Promises such as "I am going to work out every morning at 6:00 am before work?" Or "I'm not going to eat chocolate ever again!" If you want to create change in your life you will make promises to yourself. How many of you just made New Years resolutions? Are you still sticking to them? Make yourself few achievable promises and stick to them… Always!

If you don't do something different and make changes in your behavior, you are going to stay in the same place. You have to do different things to get a different result. I'm not going to say any of these things are easy. Change is not always easy. But the benefits you'll reap are well worth any struggle or uncomfortableness you experience. Go for it!

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Copywriters Challenge

I challenge you to chose one goal to work on. Follow the three steps in today's feature article and make a positive change in your life.

Word of the Week

This week's word of the week is laudable [law-duh-buhl]. Laudable is an adjective and it means deserving praise, praiseworthy, commendable, deserving commendation. An example of laudable in a sentence is: The local relief efforts after the tornado were laudable.

Tools for your Success

The Copywriting Institute's Build Your Copywriting Business Course - Is your name out there? Do your prospects know who you are when they are ready to contract out their copywriting needs? Are your marketing systems in place and set to continue while you are swamped writing all this copy? If the answer is no, we have a simple solution for you...The Build Your Copywriting Business Course. In this course you will get your copywriting business off the ground and put systems in place to attract clients! You'll have homework, write your own marketing materials, learn what's important to your target market and how you can best help them. You'll learn how to get to know your ideal client, how to uncover what they need from a copywriter and how to get in front of them.

You'll also learn what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. And you'll develop marketing materials – like your web site, business cards, a sales letter (and get feedback on them from those that have done it successfully!) You'll create writing samples and learn how to get them published. This course also includes coaching and feedback on all assignments and written materials. Order The Build Your Business Copywriting Course Today!

If you have any other great resources you'd like us to share with everyone, let us know and we'll check it out. rachel@thecopywritinginstitute.com

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