Learn to Write Copy for Brochures
Knowing how to write copy for a brochure is a must for any professional copywriter, marketer, entrepreneur. Most businesses have a brochure and they used for many different purposes. As leave behinds for sales people, as mailers to prospects, to handout at trade shows and events.
Because one brochure can be used for so many different purposes, it’s important they are written a certain way. If you just throw a bunch of information together the brochure will be ineffective and simply be thrown away. A brochure IS a sales piece and should move the reader forward in the sales cycle. As the copywriter your job is to know where the reader falls in the sales cycle and how to move them forward.
What you’ll learn in this course:
- What should be in your brochure
- What you should NOT ever put in a brochure
- The two main types of brochures and when you should use each
- The different ways companies use brochures
- How to ensure your brochure inspires action
- What the copywriters objectives should be when creating a brochure
- The role photos play
- How to present copy to your client (formatting, etc)
- Questions you should always ask your client
- Specific steps to take to ensure your client likes your ideas before you write anything
Who Should Apply:
- Aspiring copywriters
- Copywriters interested in learning to write brochures
- Marketing, Communications, and Human Resource employees that create brochures
- Entrepreneurs
- Coaches, marketers and entrepreneurs interested in adding supplemental income to their business.
How the brochure writing copywriting course works:
Coursework and assignment are instantly emailed to you upon payment. All homework assignments are submitted to The Copywriting Institute via email. Our comments and feedback are provided in written form.
There are several sections to this course, you will submit some “prep work” before you begin writing any copy. After your prep work is approved you are then asked to write copy for a brochure. Based on information provided you will suggest what type of brochure will work best for the client and offer suggestions on what content you recommend for their specific audience.
Caution: This course is not for the thin-skinned writer. Our graduates leave this class knowing how to write effective copy. If you’re copy isn’t up-to-snuff we will tell you. Our feedback is honest and tough. You keep writing your piece until it is good enough to graduate from this course. You don’t have that luxury with a client, but you do with us.
What’s included in the course:
-
Coursework
-
Questions you should always ask a client before creating a brochure
-
10 point copy checklist
-
The Prewriting Checklist
-
5 quick tips to strengthen your everyday writing
-
Written feedback on all coursework – do it until you get it right
-
Certificate of completion from The Copywriting Institute
Purchase the Learn to Write Copy for Brochures Course Here
Home Page | About Us | Take the Copywriting Quiz | Tools for Copywriters | Copywriting Training | Corporate Training | CWI Networking Club | Writing Coaching | Copy Editing Services | Copywriting Article Archives | Visit Our Copywriting Blog | Subscribe to Our Copywriting Blog | Check out our Copywriting Podcast | Subscribe to Our Copywriting Podcast
|
