Copywriting Course Teaches Copywriting Basics
Have you been considering a career change, but aren’t sure where to start?
Perhaps you are already a writer and interested in adding more skills to your offerings?
Adding even one skill set such as writing websites or press releases can add thousands of dollars in income each month and keep your clients from searching for another copywriter to help meet their needs.
We realize that writing copy and marketing materials covers many different things; writing for the eye vs. writing for the ear; writing for the web (that is read on a monitor) versus writing print materials. From creating ezines that teach more than they sell to learning to optimize web sites for search engines, copywriters have to master more avenues of communication than ever before.
Another thing is that most of us don’t have the time to read an entire book or practice endlessly before we grasp writing for a new medium. We don’t have the time or the patience.
That’s where the Learn the Ropes Copywriting course from The Copywriting Institute comes in handy!
We strongly believe in learning by doing – not by reading about it. Each course has a short, informational guide that teaches you the basics about the medium you’re writing about, and then you write it. Many of the courses are complemented with a recorded interview with a professional copywriter discussing best practices they’ve used, or have guided audio content by professional copywriter Kelly Robbins. At The Copywriting Institute we believe you learn by doing – not by reading about it.
Each course includes a minimum of one case study (based on an actual client) for you to write copy for. If you feel you need more practice (or we feel you need more practice) we’ll send you another case study to work on.
Have a question about anything? Send us an email and we’re happy to help.
All the feedback on your coursework comes back with written guidance on what you did right, what worked, and what didn’t. We’ll ask you to keep writing until you’ve got the techniques down pat and feel confident you have the skills to start working with actual clients. When you are done you’ll have the skills and confidence (and writing samples if necessary) to write copy for a paying client.
Also, anything you write you can use as a sample in your portfolio!
Here’s what you’ll learn to write in the Learn the Ropes Copywriting Course:
- Web site copy and SEO. Learn to help a small business with the beginning stages of creating a new site to writing the actual copy. This course starts with you creating an outline of what pages you suggest they have on the website. Once they’ve “approved” your pages you write the home page at a minimum. You are then asked to go through and optimize the site for search engines (SEO).
- Speech writing and podcasts. Learn about the enormous speech writing industry, how to break into it, and how to write an impactful speech. Recorded interviews with author Joan Detz and professional speechwriter Colin Moorhouse.
- Brochure copy. Brochure writing is without question a copywriting basic. Brochure writing skills are a must for any copywriter, no matter what their specialty. Course includes interview with professional copywriter Steve Slaunwhite.
- Blogging for profits. Learn why companies blog, what makes some blogs better than others, and blogging best practices. When you are finished with this course you post your blog on a live blog. Freelance copywriters are paid $250-$500 per blog post – shouldn’t blogging be a part of your portfolio?
- Free reports – The number one small business marketing tool. White papers are a close second. Learn why companies use free reports, what should and should not be included, and best practices for moving readers through the sales cycle.
- Corporate newsletter – Learn to write short, impactful articles that move the reader to take action. This case study starts with a large insurance company that sends communications to its members. Your job is to take a TON of information and compact it into a short, educational article that moves the reader to take a desired action. (Real world example)
- Advertorials – The hottest trend in copywriting today, advertorials are paid advertisements that appear to be stories written by a staff journalist. This high-paying field is another untapped market for copywriters. Selling without appearing to sell is a craft in and of itself.
- Press Releases – Another highly paid writing niche, writing press releases can be a wonderful addition to any copywriter’s portfolio. Odds are your clients are pitching press releases already – who’s doing it for them if it’s not you?
- Email campaigns and promotions – Writing email and developing email campaigns are two of the most sought after trades in internet marketing today. Emails are much different than direct sales letters or even newsletters and web pages. Learn the do’s and don’ts for email promotions, including the number one thing that every email promotion needs to have to be successful.
- Ezines – Electronic newsletters are without question the way to do business today. Less expensive than print and easily affordable, writing copy for corporate ezines is an easy way to have consistent income and allow clients to keep in touch with their client base. Learn some common features in an ezine as well as write copy for one.
I have enjoyed the course so far. Kelly is extremely knowledgeable and she explains the material well. I was on a tight budget, but as a newbie I knew I needed someone to critique my work (which to me is the biggest help and makes the course worth the money). If you are already a working copywriter, Kelly will make you even better. She will ask you to revise your work until it is right, which I like, even though it can be frustrating until the light bulb comes on. She will stretch you and challenge you to be your best. And she is extremely encouraging, which makes the critiques easier to swallow.
There isn't anything I don't like about the course, but it was a bit disconcerting at first when she critiqued my work. She is not harsh at all, but she is up-front and honest, which is what any student needs. I've gotten used to it and look forward to her comments, because I know that in the long run it will make a big difference in my writing - and in what I am paid for it."
Melody Brooks,
Golden, Colorado
Writing these assignments and getting feedback from us will without question make you a more experienced, well-qualified copywriter ready to take on much larger and complex assignments with confidence and joy!
What are the advantages of taking this writing course?
- Have a variety of writing samples for your portfolio
- Get live, interactive feedback on your writing directly from experienced professional copywriter Kelly Robbins
- Experience what it’s like to write “real life” copywriting assignments
- You’ll be a more experienced writer and because of that have more confidence Training = confidence
- Graduates are eligible to be included as a member of The Copywriting Institute Copywriting Team, where you’ll be open to getting paying copywriting assignments and referrals from The Copywriting Institute.
With 25 years of bedside nursing experience and a passion for good writing, freelance copywriting in the healthcare area is my chosen niche.
I have read Kelly’s e-newsletters for the past couple of years and have developed a confidence and trust in her. She not only has her own copywriting business, but teaches others, both online and across the nation. When I read her newly developed “Learn the Ropes” course, I knew she would be the best instructor for me. I’m not even half way through and I have learned so much from her. Her gentle correction helps point me toward the way I need to go with my copy.
Recently, I read an old copywriting how-to article called “Don’t Sell the Steak, Sell the Sizzle”. Kelly definitely shows me how to put the ‘sizzle’ into my copy!
Thanks, Kelly, for all you’ve taught me so far, and I look forward to the rest of the course!
Nancy Chesnutt
www.nanchesnutt.com
What comes with the copywriting course?
 |
Professional feedback on a minimum of 10 copywriting assignments |
|
Copy critiques directly from our professional copywriters - I charge $250 for one copywriting critique. You'll be getting a minimum of ten, a value of $2,500.00 plus revisions until you get it right. Priceless :) |
|
A copy of The Copywriters Toolkit. A $397.00 value. The Copywriter's Toolkit includes:
- The best selling, critically acclaimed e-book: Powerful Interviewing Techniques for Healthcare Marketers
- The Copywriters Guidebook. A step-by-step guide to writing copy
|
|
Coaching with Kelly Robbins - Both verbal and written coaching |
|
The opportunity to potentially work with real companies and write real copy |
|
Some writing assignments may allow you to do interviews with real subject matter experts, some won’t. My goal is to get you at least one live interview and coach you through the process. |
When you complete the entire writing course you’ll get:
-
A press release sent out by us announcing your graduation to the business community
-
Approval to list your name as a graduate of The Copywriting Institute on your web site
-
A formal diploma you can showcase in your office
-
An official logo of The Copywriting Institute you can use on your web site and marketing materials
-
Ten copywriting samples you can use in your freelance copywriting portfolio
-
A testimonial from Kelly Robbins herself that you can use in your marketing
This course is a great way for you to get your feet wet writing real copy based on assignments from real clients. Who knows how many clients the future will bring?
If this feeeeels right to you, let us know and we’ll get started right away!
NOW is the time to build your portfolio and start bringing in copywriting clients! Now is the time to become an experienced copywriter and get several writing assignments under your belt!!
You can begin this class at any time - after you register, you will receive your first lesson. You have 2 years to complete all assignments and receive individualized feedback from Kelly.
Back to top
Home Page | About Us | Take the Copywriting Quiz | Tools for Copywriters | Copywriting Training | Corporate Training | CWI Networking Club | Writing Coaching | Copy Editing Services | Copywriting Article Archives | Visit Our Copywriting Blog | Subscribe to Our Copywriting Blog | Check out our Copywriting Podcast | Subscribe to Our Copywriting Podcast
|
