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The Copywriting Connection Newsletter

The Copywriting Connection is published weekly by The Copywriting Institute. Subscribe today and receive a free report "6 Critical Things Every Copywriter MUST Know to Make High Profits Now" and a bonus audio "Eight Things Every Copywriter Must Know to be Successful.

Check out the past issues listed below for a sample of what you can expect each week from The Copywriting Institute.

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Sample Archived Editions

The Copywriting Connection - I want to break into freelance copywriting...where do I start? (8/26/08)
This week we are answering the question I get asked the most: "Where do I start?" If you've been dreaming about becoming a freelance copywriter, but are overwhelmed with indecision and aren't sure how to get started, this week's feature article will help answer some of your questions.

The Copywriting Connection - Three tips on how to present copy to clients (8/19/08)
Today we are looking at how you present copy to clients. Should you send them an email and say "here you go, get back to me" or is it better to meet in person and review everything step by step? Read this week's feature article to learn what works best for you and your client.

The Copywriting Connection - Selling your copywriting services on Craig's list (8/12/08)
This week we are talking about Craig's list. I'm not talking about selling your old skis here, we're discussing selling business services, such as your copywriting! It works in other industries -- will it work in yours?

The Copywriting Connection - Profitable Versus Unprofitable Copywriters (8/5/08)
This week we are looking at characteristics of successful entrepreneurs and unsuccessful entrepreneurs. Whose actions do you follow? If you tend to take on the unsuccessful traits, read this week's feature article and see what actions you can take to change your outcomes. Some things are consistent no matter what field you are in.

The Copywriting Connection - 6 Ways to Come Up With New Marketing Ideas (7/29/08)
This week we're taking a look at techniques to help you get past "marketers block". If you feel that you've implemented all the ideas you have, or are just looking to approach things in a different way, I've got some tips to get the ideas flowing.

The Copywriting Connection - What you need to know to write a successful brochure (7/22/08)
This week we are taking an in-depth look at brochure writing. We are going to look at: what's involved in writing copy for a brochure; what types of things you should focus on (and what you should not); some best practices to ensure your brochure brings in new business.

The Copywriting Connection - Three out of the box ways to get new copywriting clients (7/15/08)
This week we are looking at some out of the box ways to market your copywriting business. If you've been doing what everyone else is teaching you to do and it's not working, it's time to try some other, proven marketing tactics. If you want different results you need to take different actions. Check out this week's article for a couple good ones to get you started!

The Copywriting Connection - Creating Passive Income Streams (7/8/08)
This week we are delving into the concept of creating passive income in your copywriting business. You love writing copy, but the fact is if you're not writing copy you're not making any money. If you set your copywriting business up right from the beginning -- like we teach you to in our Building Your Copywriting Business course -- it is easy to create supplemental income streams that complement your copywriting services.

The Copywriting Connection - Getting past that voice in your head (7/1/08)
This week we are taking a peek at that voice in your head that's filled with doubt and insecurity every time you pitch a client. You sell your copywriting services to help businesses grow -- shouldn't you be an example of a flourishing, highly profitable company yourself? This week's feature article delves into this common problem and looks at some ways to shut that negative voice up!

The Copywriting Connection - Cultivating Creativity in Your Business (6/24/08)
This week we are taking a look some tips to help you cultivate creativity in your business. These simple tasks will put you in a clearer mind to come up with ways to be creative. It is vital to your business (and your sanity!) that you take the time to take care of yourself.

The Copywriting Connection - How do you know if a coach is for you? (6/17/08)
This week we are examining ways to find and hire mentors and coaches. Who should have one and why? We look at what questions you should ask when hiring a coach. I am looking at hiring a new business/wealth coach and am going through this process myself, so I thought it may be beneficial to share this with all of you.

The Copywriting Connection - Expressing Your Power (6/10/08)
This week we are focusing on expressing your personal power and why that is important to your success. I am a big believer and participant in personal development. If you aren't learning and growing you aren't living. Discovering and unleashing your power and your true self is what makes you YOU. Expressing that in your business is a natural way to promote your copywriting business and be true to yourself. This week's feature article takes a look at where many of us get stuck when expressing our personal power and some things we can do to unstick ourselves.

The Copywriting Connection - Copywriting - Taking it to the Next Level (6/3/08)
This week we are talking about taking your copywriting career to the next level. What is the next level for you and how do you know when you are ready for that next level? Read this week's feature article to discover the answers.

The Copywriting Connection - Taking action is the only way to achieve goals (5/27/08)
This week we are talking about how to achieve your goals. Whether monetary, physical, spiritual or professional, if there's something you want to do or change in your life, you need to do something to make it happen. You can't just think about it and change will take place -- you must act. You may be reading this and saying "I know that already". Yes, it's an easy thing to say because it's common sense. However taking action is the number one reason I see copywriting students and my coaching clients fail. This week's feature article delves into this topic and I offer some guidance on how I've overcome the inaction gremlin.

The Copywriting Connection - Publishing an ezine perfect fit for copywriters (5/20/08)
This week we are discussing how to start an ezine on the right foot. You are subscribed to this ezine, so I know YOU read ezines - and odds are your prospects do too. The two ezines I have remain the number one way that I get repeat business. Both of my ezines are easy to produce each week, extremely inexpensive, and are fun too! This week I give you some "how to tips" to help you start your own ezine.

The Copywriting Connection - Get in front of your market with educational articles (5/13/08)
This week we are taking a look at writing short articles and publishing them. How to strategically find the right place to publish them, and writing about what interests your reader (not how you can help them). This is by far my favorite way to market my business. I think once you try it you'll see what an easy and inexpensive way it is to get in front of your target market and how to help your clients.

The Copywriting Connection - Making Mistakes in Your Marketing? Good! (5/6/08)
I can't tell you how many people tell me they have a copywriting business, but do absolutely nothing to promote themselves - then they get frustrated because they have no clients and can't make a living as a copywriter. Do something, anything, to attract clients every day. Read this week's feature article to learn more.

The Copywriting Connection - You only have control over three things in your life (4/29/08)
This week we are talking about the three things you CAN control in your life that directly affect how easily and how soon you achieve success. Check out this week's feature article to learn what those three things are and how each of them attribute to the success of your copywriting business.

The Copywriting Connection - The pros and cons of putting it all out there when bidding on a project (4/22/08)
This week we are talking about bidding on projects. How much should you present and how much should you save for later, when the business is secured?

The Copywriting Connection - Maintaining Balance in Your Life (4/15/08)
Creating balance takes flexibility and the willingness to accept help when you need it. Having a balanced a fulfilled life doesn't just happen because you work from home or chose to follow your passion and write copy - it's something you consciously make happen every day.

The Copywriting Connection - How adding coaching to your copywriting business can add thousands of dollars to your income (4/8/08)
This week we are taking a look at how business/marketing coaching and copywriting complement each other and suggest a few ways to incorporate coaching into your copywriting business. The growing field of coaching is particularly easy to "add-on" to many businesses, it seems to suit copywriting particularly well. I added coaching to my copywriting business a few years ago and have literally added tens of thousands of dollars to my bottom line. Entrepreneurs and marketers are in dire need of marketing assistance and guidance. If you are comfortable talking with people and better yet like to teach, coaching may be the next frontier for you to conquer.

The Copywriting Connection - Do your research before writing (4/1/08)
Before embarking on any copywriting project it's important to roll up your sleeves and do some good old fashioned research to ensure you are prepared. We recommend you do this before you do any interviews or have a client meeting. This week we discuss some things to look for before you begin.

The Copywriting Connection - Five ways to put emotion into your copywriting (3/25/08)
This week we're looking at some specific ways you can put more emotion into your copy. The psychology of advertising tells us that people buy based on emotion, not logic. Logic tells us we don't need to spend $4.50 on a cup of coffee, our emotions tell us we do. Logic tells us we don't need a $50,000 car to drive the kids around town. Our emotions tell us we do. This week's feature article gives you some tips to easily write copy that appeals to your reader's emotions.

The Copywriting Connection - Top eight reasons why holding teleclasses is the best way to grow your business (3/18/08)
This week we are discussing a popular marketing technique that is underutilized by copywriters universally...teleseminars.

The Copywriting Connection - Your Copywriting Business and Your Involvement in Your Community (3/11/08)
This week we are talking about how being involved in your community is important as a business owner. It doesn't matter how large or small your business is, community involvement introduces you to new people, demonstrates your position as a leader, and is a positive thing to do for yourself...not to mention others in the community.

The Copywriting Connection - The Power of Positive Thought in Your Copy (3/4/08)
Would you rather read about the positive things that will happen to you next week or the negative? Like a sculpture, when you are creating copy you have the opportunity to choose either a positive or negative tone for your piece. Is it better to write about the positive outcomes possible or the negative outcomes? Will one sell more than the other? This week's feature article discusses the why's of the answer - it may not be what you are expecting.

The Copywriting Connection - Are You A Smart Communicator? (2/26/08)
This week we are asking you to understand the purpose of marketing pieces before you work on them. Copywriters are challenged to redo a brochure or update a website. It's easy to accept these projects and redo them because we are asked to. However, you are doing your client and yourself a disservice by not asking why. Is the piece no longer effective? Why not? Being a smart communicator helps both you and your client achieve your goals.

The Copywriting Connection - Making a Choice for Change (2/19/08)
This week I am answering some frequently asked questions we had after the "interviewing successful copywriters" teleseminar last week.

The Copywriting Connection - What business are you in? (2/12/08)
This week we ask you to look at what business you are in. The answer may surprise you.

The Copywriting Connection - It's better to ask smart questions than to tell someone how much you know (2/05/08)
This week we are looking at different ways to present your expertise to prospects. Is one way better than another?

The Copywriting Connection - Writing From Your Gut (1/29/08)
This week we are examining writing for the web. What works, what doesn't work, and why bringing some personal energy to your copy can make or break the connection you make with readers.

The Copywriting Connection - Continuing Your Education When You're Self Employed (1/22/08)
Being "The best" that you can be means continuously learning and growing. The best are always learning about industry trends and best practices and looking for the best and most efficient ways to run their business or department. On that note I put together a list of inexpensive and alternative ways for you to keep growing and educating yourself.

The Copywriting Connection - Is it time for a web site tune up? (1/15/08)
Copywriters oftentimes get busy with helping other clients write copy and update client's web sites, that they let their web sites slide. If you haven't already, the New Year is a great time for you to take a fresh look at your site. A review of your web site is important at least once a year, and this week's feature article has some solid things to look for during your analysis.

The Copywriting Connection - Three tips for making positive change in your life (1/08/08)
In this week's feature article we talk about making change in your life. Whether it's gaining more clients in your copywriting business or having more positive encounters with your significant other, change is often a challenge. My intention is that the three tips we discuss this week will help.

The Copywriting Connection - Does your copy flow like a river? (12/18/07)
This week we are examining the flow of your copy. Is your copy easy to read? Does the content follow a natural progression? The best place to check for these two important must have's is at the end of the writing process. Ensuring you have systems in place to proof your copy before submitting the final draft to your client is key to eliminating errors and guaranteeing high quality work. This week's feature article provides tips for you to get started.

The Copywriting Connection - Finding Your Target Market (12/11/07)
This week we're looking at the number one way to increase your business: finding your target market. Check out this week's article to learn more about how to identify your perfect client.

The Copywriting Connection - Don't let low self-esteem stop you (12/4/07)
Low self-esteem is something we all face at one point or another in our lives. Some battle with lack of confidence on occasion, others all the time. We've all experienced copywriting projects where we've wondered if we had what it takes to do a good job (I know I have anyway).

The Copywriting Connection - Who do you talk to when you write copy? (11/27/07)
Today we're talking about writing powerful copy. What's the most powerful way to connect with your reader? This week's feature article tells all.

The Copywriting Connection - The number one way to grab the reader's attention – powerful facts and statistics (11/20/07)
Why do so many copywriters use strong facts and/or statistics in their copy? Because it grabs attention AND lends credibility to your cause if used correctly. This week we are looking at where to find facts and statistics and how to use them effectively.

The Copywriting Connection - Landing Copywriting Clients (11/13/07)
This week copywriter and publisher Beth Ann Erickson is giving us some tips on finding new clients. There's a link for you to her monthly ezine, Writing Etc. at the end of her article.

The Copywriting Connection - Should you write with concern to depth or breadth? (11/6/07)
This week we are discussing when your reader will benefit from reading about a topic in a deep, narrow way or if a wide view of things would work better. Which way you should write depends on many factors, most of all your audience's knowledge and interest in the topic. Read this week's feature article to learn more.

The Copywriting Connection - Tips for writing attention grabbing headlines (10/30/07)
This week we are delving into headline writing. We're looking at what should go in the headline, what shouldn't be included, and ways to make sure your headline accomplishes what its supposed to - getting people to read your copy!

The Copywriting Connection - 10 point copy checklist (10/23/07)
This week we are talking about ten different things you should review AFTER you've finished a writing project and BEFORE you submit the piece. There's nothing worse than spending days writing a piece and then your boss rips it apart because of errors and weaknesses you should have caught.

The Copywriting Connection - Using storytelling techniques in your copywriting can shoot readership through the roof (10/16/07)
This week we are taking a look at how storytelling techniques can help managers portray a company's core values and enforce positive behaviors by showing and not telling. We are also looking at how storytelling improves your copy.

The Copywriting Connection - The Power of "Value" Quoting by: Steve Slaunwhite (10/9/07)
This week I am sharing a great article from Steve Slaunwhite about the most effective way to quote a project. As always, Steve has done an excellent job showing you how and why to not just quote a price for a project and leave it at that.

The Copywriting Connection - How Much Should I Charge? (10/2/07)
This week we are helping copywriters answer their #1 question: "How much should I charge?" Check out this week's article to get tips on how to come up with a fair price for your next project.

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