Profitable Versus Unprofitable Copywriters
By: Kelly Robbins
There is one huge difference I see between entrepreneurs that are profitable and successful and those that aren't. The differences I see are true in all industries, not just with copywriters.
Entrepreneurs that are successful follow through on what they start (including their training). They try new things. They take action and don't waste time "planning the plan". If they have an idea to market in a new area or grow their business in a different direction they do it, immediately.
They don't wait until tomorrow to get started with anything; they start right now, today. They don't say "I am going to start writing articles and networking with businesses tomorrow". They just do it.
Let me show what a successful business does when they get an idea...
I have client in my copywriting business that is a perfect example of what to do to ensure success. This healthcare clinic wants to attract a specific type of patient – patients that work in corporations, sit at a desk all day and are prone to develop certain conditions, and have good insurance.
In our first meeting we discussed what they are currently doing to market their business, and who they are currently attracting from this marketing. We looked at what is directed to this specific group they want to work with, what isn't going to this group, and brainstormed some ideas of new things they can do to reach this market.
I met with this client again today and guess what...they've implemented every single idea we discussed at our last meeting and took immediate steps to cut back on what wasn't working well. They didn't think about it or wait until next month when they were slower. They took action and made things happen. That's why they're taking in over a million dollars this year and others in their industry aren't. They purchased books to get ideas to further meet the needs of this market, joined networking groups, and scheduled talks at targeted businesses.
Not achieving the profits you desire? Ask yourself these questions...
How are you handling your copywriting business? When you see information on a topic you need to learn more about, or find a networking group that your target market frequents, have you taken immediate action to get in with that group? Or have you told yourself yet another excuse for why it can happen later (and yes, "I don't have enough money" is an excuse).
Money and success loves speed and action. You don't get where you want to go by sitting around and thinking about it. Get the training you need. Get involved. Move.
About the author
Kelly Robbins, founder of The Copywriting Institute, is the author of Powerful Interviewing Techniques for Healthcare Marketers and The Healthcare Copywriters Toolkit. Kelly Robbins is an award winning healthcare copywriter and marketing coach/consultant. Publisher of "The Copywriting Connection", Kelly helps writers and marketers learn to write phenomenal copy. Contact Kelly to receive her free report, "Six things every copywriter MUST know to make high profits in copywriting fast!" at www.TheCopywritingInstitute.com or 303-460-0285.
© 2008, The Copywriting Institute
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